Since its comet-like boom in the nineties the internet has attracted myriads of companies to do business on this boundaryless media. And the boom does not seem to stop. eCommerceis a catchword, which stands for a whole branch of new types of businesses that mushroomed up in the last couple of years. Retailers, all sorts of companies, even law offices are using the web for their daily business. There seems to be no comparable other way to develop and exploit global markets. The internet is more and more used as a fast, innovative and cost-saving tool to gain and serve customers where they feel most comfortable and relaxed, namely right in their office or at home (Jonscher, 1999, p.204). In the following there are just three examples of companies, which base a significant fraction of their business on the web.
Like most of the fashion retailers in the early nineties J.Crew used to have most of its revenue from customers shopping directly in the shops usually located in malls. In order to address potential customers at home J.Crewsent catalogues to selected households and provided the customers with the possibility of shopping from home via phone. The costs of printing the catalogues and sending them everywhere were considerable. Even in the internet age, J.Crew still maintains the catalogue, however, According to company report, sales over the web occupy more and more of the company's revenues (www.jcrew.com). On the web new cloths and articles or changes in the range can be introduced much faster and much more cost-saving than with a catalogue. In principal the web-administrator can update the online catalogue every day or, if necessary, not every hour. In order to be ...
... middle of paper ...
...ution of Wired Life. New York, NY: John Wiley &
Sons, Inc., p. 204.
: The Amazon.com Company. (2001). Retrieved November 23, 2001 from the World Wide
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: Lituchy, T. R., Rail, A. (2000). Bed and Breakfasts, Small Inns, and the Internet:
The Impact of Technology on the Globalization of Small Businesses. Journal of
International Marketing, 8 (2), 86-98. Retrieved December, 4, 2001, from EBSCO
database on the World Wide Web: http://www.ebsco.com
: Colvin, G. (2000, February 21). America's Most Admired Companies. Fortune, 10.
: Wladawski-Berger, I. (1999). Turning points in information technology. IBM Systems
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