The alarm sounds bright and early at 7:30 am, you fall out of bed, stumble down the hall Crest toothpaste in hand, brush your teeth, grab your school bag and your off to class. Fast forward to 12:00 pm—lunch! You get a scrumptious Italian hoagie—hold the mayo, extra oil—from Joegies and a can of Sour Cream and Onion Pringles. Later that night you notice a nice big oil stain on your Abercrombie & Fitch shirt from your delicious hoagie you had for lunch—time to do the laundry. You grab your humongous bottle of Tide and head on down to the laundry room. Ever wonder where that refreshing Crest toothpaste, those deliciously crunchy Pringles, or that bottle of Tide that works wonders on oil stains come from? Proctor & Gamble (P & G), established in 1837, is a company that, today, “markets almost 300 products…including Fabric & Home Care, Baby Care, Feminine Care, Family Care, Beauty Care, Health Care, and Snacks & Beverages” (1). In this case study we will first discuss the demands of P & G’s customers and whether the company is capable of changing its operations to meet those demands. Second, we take a look at P & G’s internet developments and how that will affect its business. Third, we explore P & G’s concept of “smart packaging,” define what it is, and whether or not it will prove successful in both the short and long-term. Lastly, we explore P & G’s vast and extensive line of products and determine if the company will have to keep offering so many goods to remain successful. Closely observing Proctor & Gambles operations, product line, new developments, and marketing strategies, we hope to discover how the company, born as a small, family operated soap and candle company in Cincinnat...
... middle of paper ...
... of other people, still reach for that tube of Crest to brush my teeth, and that bottle of Tide to do the laundry, P & G will live for another 167 years to come.
(1) Http://www.pg.com. ©2003 Procter & Gamble.
(2) P & G Annual Report. United States Securities and Exchange Commission.
http://www.corporatewindow.com/fl/pg/pg10k00.html#con2. 13 Sep. 2000.
(3) Bacheldor, Beth. SAP Unveils Supply Chain-Apps With RFID Capabilities.
http://www.informationweek.com/story/showArticle.jhtml?articleID=17300529. 12 Jan.
(4) AIDC Technology: Radio Frequency Identification (RFID).
http://www.mobileinfo.com/AIDC/RFID.htm. © 1999 - 2001.
(5) P & G 2003 Annual Report.
Procter & Gamble.
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