Mix-tape Phenomenon Essay example

Mix-tape Phenomenon Essay example

Length: 2431 words (6.9 double-spaced pages)

Rating: Research Papers

Open Document

Essay Preview

Mix-tape Phenomenon

"This rap game, this rap game / I ain't sellin' my soul for this rap game..." - 50 Cent

Just 20 years ago, hip-hop music was thought to be just a simple fad, passing its way through the mainstream of pop music leaving classic dance hall anthems like Kurtis Blow's "Basketball" and Grandmaster Flash and the Furious Five's "White Lines (Don't Do It)" in its wake. But today, hip-hop is a worldwide phenomenon, marking its influence in the world of fashion design (Jay-Z's Roca-Wear and OutKast clothing lines), product marketing (McDonald's and Sprite), and even television shows and movies (Eminem's "8-Mile" and most recently, "Honey," starring Jessica Alba). Through the past two decades, hip-hop has proven the genre could stand the test of time, but lately, purists say hip-hop is on a steady decline, thanks in part to "bubble-gum rap" or "hip-pop" created by artists such as Ja Rule and Nelly. Hip-pop is when an artist focuses on making records that will be accepted in mainstream pop radio and gain massive air-play, but "sells-out" the artist's integrity. One way hip-hop is fighting back against the mainstream backlash is the emergence of mix-tapes, albums created by street DJ's featuring exclusive tracks, artist-to-artist disses, and occasionally, unofficial album releases. But before looking into what may be the future of hip-hop music, let's take a trip back in time to South Bronx, New York City, circa 1977.

"Let's take it back to the concrete streets / Original beats with real, live emcee's / Playground tactics / No rabbit-in-a-hat tricks / Just that classic rappin' from Jurassic." - Jurassic 5

Hip-hop pioneer DJ Grand Wizard Theodore, then 17 years old, was practicing his craft as usual, when his moth...


... middle of paper ...


...in a positive force in hip-hop music. And now that former street DJ's such as Kay Slay and Whoo Kid have released commercial mix-tape albums that, according to McDonald, have sold on par with huge holiday season releases from Jay-Z, Alicia Keys and the G-Unit, the door for other street DJ's looking to establish a name for themselves has swung wide open.

"A lot of times, whether its medicine or mechanics, a lot of people spend their life putting something together and then address it to the public and then sometimes the public might say, "Nah," says Grandmaster Flash of the mix-tape's evolution. "But thank god this thing has continued to grow and may it continue to grow. May there be many Ron G's and many Clue's and many more Brucie B.'s. Let's keep this thing poppin'."

Relevant Links

www.mtv.com

www.allmixtapes.com

www.mcexposition.com

www.ughh.com

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Duct Tape Essay

- Every problem in the world can be fixed with one of two items; if it moves and it shouldn't, use duct tape. If it doesn't move and it should, use WD-40. The product we chose for this assignment is duct tape. In this paper we will discuss what duct tape is used for, who creates and supplies duct tape, what duct tape does, why we think duct tape is useful and how we think duct tape will be around and useful in five years. Since it was invented, duct tape has been used for many other purposes. In fact, it has so many now that it has become an icon....   [tags: red green, military tape]

Research Papers
889 words (2.5 pages)

Marketing Mix : Marketing And Marketing Essay

- INTRODUCTION Before discussing about the marketing mix i would like to explain the meaning of market and marketing in brief. MARKET - According to prof. chipman market is not necessarily to a place but always to buyers and sellers who are in direct contact with one another. MARKETING - Marketing is a process of identifying the needs of consumers , manufacturing the products according to their needs and wants and then distributing the products to the consumers where they want and when they want....   [tags: Marketing, Pricing, Marketing mix, Price]

Research Papers
2122 words (6.1 pages)

Marketing Analysis : Marketing Communication Mix Essay

- Retail Communication mix. Introduction The objective of this research paper is to have a clear understanding of how marketing communication mix contributes certainly to the marketing performances, as well as increase the productivity of the business. Moreover, the structure of this paper offers critical discussions of the need for the marketing communication mix, and the role it plays in the business based on researching about the differences and similarities of the definitions of different author’s point of views about the concept....   [tags: Marketing, Sales, Promotion, Marketing mix]

Research Papers
1838 words (5.3 pages)

Analysis of the Limited Household Participation in the Stock Market Phenomenon

- Contents Summary 3 Situation analysis 3 Research on portfolio theory 4 Variables explaining stockholding 5 Factors for trying to explain the phenomenon 7 Conclusion 11 References 12   Summary At the very basis of this paper is the analysis of the limited household stock market participation phenomenon. The relevance of the issue is discussed through the perspective of the theories of finance with special regard to the Model Portfolio Theory. Given the point of view of one of the largest stock markets - the market of the United States of America - the phenomenon is first of all presented as deriving from behaviours related to stockholding....   [tags: Limited Household Participation Phenomenon ]

Research Papers
2832 words (8.1 pages)

Marketing Mix : Product, Price, Promotion, And Place Essay

- The 4 Ps of marketing refers to the terms product, price, promotion and place. These four components make up what is known as the ‘marketing mix’. Each of the Ps focuses on a different element of the marketing mix. Product refers to the actual good or service on offer from a business. Price refers to the price set for the aforementioned product, and the particular pricing strategy that the firm has chosen to implement. Promotion refers to the promotional strategies that are used to sell the product, and the communication that is undertaken to persuade customers to purchase the product....   [tags: Marketing, Marketing mix, Pricing, Price]

Research Papers
720 words (2.1 pages)

Technology and Beckett’s Play, Krapp’s Last Tape Essay

- Technology and Beckett’s Play, Krapp’s Last Tape “bois seul bouffe brûle crêve seul comme devant les absents sont morts les présents puent sors tes yeux détourne-les sur les roseaux se taquinent-ils ou les aïs pas la peine il y a le vent et l’état de veille”[1][1] -Samuel Beckett, Untitled As an avant-garde writer and a trend starter, Beckett was intensely in touch with his own time and its most significant realities, one of which being technological progress....   [tags: Krapp’s Last Tape Essays]

Research Papers
1174 words (3.4 pages)

Marketing Mix : Product, Place, Price, Promotion Essay

- The Marketing Mix Product, place, price, promotion are the four p’s of the marketing mix. These four p’s are what make up marketing and what drive consumers to a certain product or service. A marketing mix is a phrase used in the business world to allow different options of the way a company wants to put their product or service on the market. The product or service is what the customer is looking for and will decide whether or not purchase based off of its looks, color, size, or cost. Place is the location of where this item can be found by its customer....   [tags: Marketing, Price, Pricing, Marketing mix]

Research Papers
2002 words (5.7 pages)

The Imposter Phenomenon Essay

- The Imposter Phenomenon The Imposter Phenomenon – as defined by the “Women’s Studies Encyclopedia – Revised and Expanded Edition” ed. Helen Tierney, 1999 "The Imposter Phenomenon is an internal experience of intellectual phoniness that seems to be prevalent among high-achieving persons, with particularly deleterious effects on women… It is an emotionally debilitating condition characterized by persistent and unwarranted anxiety about achievement, dread of evaluation, fear of failure and exposure, inability to internalize success, and lack of enjoyment of accomplishment and achievement." Nestled between the stacks on the 8th floor of Uris Library, I am King of the Hill....   [tags: Women Imposter Phenomenon Essays]

Free Essays
4533 words (13 pages)

Marketing Mix Essay

- Marketing Mix Paper What are the elements of the marketing mix. There are four elements, which are product, place, price, and promotion. Organizations use these four elements of the marketing mix to make a profit on the product or service that they offer. The following will discuss the four p’s of marketing, and describe how each one of the four elements of the marketing mix impacts the development of a specific organizations marketing strategy and tactics. Four Elements of the Marketing Mix To begin, the first p in the marketing mix stands for product....   [tags: Marketing Mix Economic Theory Paper]

Free Essays
827 words (2.4 pages)

Marketing Mix Essay

- Marketing Mix Has today's dominant marketing mix paradigm become a strait-jacket. A relationship building and management approach may be the answer. The marketing mix management paradigm has dominated marketing thought, research and practice since it was introduced almost 40 years ago. Today, this paradigm is beginning to lose its position. New approaches have been emerging in marketing research. The globalization of business and the evolving recognition of the importance of customer retention and market economies and of customer relationship economics, among other trends, reinforce the change in mainstream marketing....   [tags: Papers]

Research Papers
2216 words (6.3 pages)