Essay on The Power of Semiotics

Essay on The Power of Semiotics

Length: 1536 words (4.4 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

The Power of Semiotics


The first ordinance of this class is to write a reflexive paper about semiotics as I, or as I try to, understand it. Being able to write a reflexive paper luckily does not imply that I hold a thorough understanding of the material. Or, for that matter, a thorough understanding of the material for which I am about to reflect. I hesitate, for one of the first times in my life, to say that I can write a paper about semiotics or reflecting about semiotics or critiquing semiotics. But as in all great journeys one must open the door and step outside to see the roller coaster that awaits. So here I go....

My first comments will come from my infinitesimally small perspective of the universe. But this is the case for everyone in accordance with semiotics. My viewpoint is the world I exist in is understood by theories. The best theory is the one that explains the data gathered in the most parsimonious manner. Occam's razor never seems to leave me alone. I grew up here. I was weaned on this formula for understanding the events whirling around me. This occurred in large part because my father, being an engineer, was also weaned in this train of thought or philosophy, whichever you feel more comfortable. If a building was not cold enough during the summer, data was gathered , theories were created and examined and the best ones survived and a decision of action was created and implemented.

As I read more critically about semiotics I came to the shocking revelation that in actuality my dad and I were reading signs. Each piece of information about a problem was a sign (symptom) for an object (problem) and my dad was interpreting all of this information based on his extensive experience in this field. I was also ...


... middle of paper ...


...party) easier from simply reading recognizing and reacting to the signs. I am enjoying all of this new information in my life and I think semiotics has opened and extended my critical thinking abilities. Sometimes we all need that. I simply desire, not an easier philosophy, but one with more consistency. I will most likely continue this topic in the forth coming papers.

Epilogue:

Today I was asked to explain semiotics in 50 words or less. And then I was told that if I couldn't I did not understand stand it. To which I replied, "I do not expect to fully understand it before I die!"

Explanatory note: The whole Rats? In Berkeley? thing is from my screen saver on my MAC. I have a saver that races three rats around a track and one of the rat's name is Rats? In Berkeley? and it reminded me of how opposite what I am writing about is in comparison. It was a sign.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Semiotics: A Literary Genre Universal Essay

- Semiotics is a branch of communication and study of signs and symbols. Strictly speaking, this comes under non verbal communication. Some objects that are visual and non verbal may be used to communicate rightly or wrongly in a limited area as that of a green light indicating a positiveness and of a red light, a danger. A set of boulders put nocturnally on a major highway is indicative of a deliberate scheme of waywardly robbers to loot lorries and cargo movers. A white flag from the enemy soldiers is an indication of not only a plea for ceasefire but also an abject surrender....   [tags: communications, signs, symbols]

Powerful Essays
2099 words (6 pages)

Use of Semiotics to Analyze Advertisements Essay

- The theory of semiotics, as proposed by Roland Barthes, has been used to analyze advertisements and the effectiveness of advertisements on viewers. In the articles that I researched that used semiotics to analyze particular advertisements, I found four common and related themes. First, the articles mentioned that the viewer determines the meaning of the advertisement or the viewer interprets the advertisement. Second, this meaning that the viewer assigns to the advertisement is largely determined by context, both social and cultural....   [tags: Semiotic Theory]

Powerful Essays
2079 words (5.9 pages)

Semiotics Of The Ad Campaigns Essay example

- Semiotics of the ad campaigns has developed to an ordinary and widely accepted conception in present today society. Semiotics is specifically known as , the cognition by which ads beginning to be recognized as gestures or excerpts or even ideals widely known by the consumer market. Corporations and firms steadily implement humorous and ingenious techniques of persuasion to entice the audience to buy goods and services, this is done through marketing. If theses marketing strategies are accepted and demonstrated properly these corporations can attain higher acknowledgment(recognition) and revenue....   [tags: Advertising, Advertising campaign, Marketing]

Powerful Essays
1022 words (2.9 pages)

Design: Representation and Semiotics Essay

- The phrase "what is design" has been contemplated constantly. Walking down the street, people see cars, buildings and advertisements; piece of artwork serving purposes in the daily lives. Throughout society, people are bombarded by a verity of designs captivating the users and manifesting itself within cultural space. It is a broad definition and this may be due to the existence of art, with the two forms sharing such similarities yet different quite distinctly. Designers create to capture users attention, but ‘what is design?’ When the term ‘design’ comes to mind, it could be difficult to define and is often misconstrue as a term for art, however they have two entirely different meanings....   [tags: Design]

Powerful Essays
1080 words (3.1 pages)

Essay on Semiotics in Cyberspace

- Semiotics in Cyberspace We are seeing one of the most historically significant changes in the way we share information. Electronic communication devices have been with us since the beginning of the 20th century. Radio provided ways to share sounds with distant people simultaneously. The telephone added the ability to inter-communicate with others. Cinematography captured images and created the illusion of motion. Television added the ability to send sounds and moving images to masses of distant people simultaneously....   [tags: Communication Internet]

Free Essays
807 words (2.3 pages)

Essay about Visual Analysis on Christopher Nash´s the Dark Knight and Inception

- Introduction As one of the most popular Directors in Hollywood, Christopher Nolan was known for his complex storyline and non-linear structure of the film. His most famous work including The Prestige (2006), Inception (2010), Batman series (2005, 2008, 2012), many of his work have been nominated by numerous awards. This paper mainly analyses two famous film posters from his works, The Dark Knight (2008) and Inception (2010). Semiotics, known as the science of signification, was first originated by Ferdinand de Saussure and Charles Sanders Peirce, with applying the semiotics analysis in this paper; we will introduce the theory of semiotics and review the history generally....   [tags: semiotics, paper, signs, film]

Powerful Essays
2702 words (7.7 pages)

Essay on George Orwell 's Nineteen Eighty Four

- George Orwell’s novel Nineteen Eighty-Four has been extolled by Western critics for its incisive political commentary on the social and cultural ramifications of a totalitarian government. After witnessing the alarming extent to which totalitarian governments in Russia and Spain would exercise their power over the proletariat, Orwell wrote Nineteen Eighty-Four in 1949 to alert Western nations on how to approach the imminent rise of communism. The text is generally received as a “negative dystopian” novel that focuses on depicting the degeneration of humanity through the ubiquitous influence of technology, propaganda and political discourse....   [tags: Nineteen Eighty-Four, Totalitarianism, Semiotics]

Powerful Essays
1551 words (4.4 pages)

An Essential Tool Of Advertising Essay example

- Advertising is a potent industry in the modern world, whereby it helps communicate and shape social values. Schudson (1993) states that advertisements work in such a way that they are able to form cultures, so much that popular cultures become “events” in the foreground of people’s lives, creating discussions or even for analytical reflection. It has a crucial function in sustaining the capitalist-consumerist dynamics prevalent in a globalized world, by reinforcing the belief that people need things and want things, and thus have to acquire these things....   [tags: Advertising, Meaning of life, Semiotics, Model]

Powerful Essays
730 words (2.1 pages)

Discuss Bourdieu’s concept of ‘Habitus’ Essay

- The essay will explore the concepts of ‘Habitus’ and how it can form a personal taste. In order to discover if taste can be considered to be truly personal, it is important to first investigate on the ideas of consumer culture and how meaning can be created. There are a number of theorists that need to be pointed out when talking about this subject matter, such as; Slater, Bourdieu, Lury and Miller. There will also be a slight touch on the key aspects of semiotics and semiology as this tool will be used in order to apply the main theories to practice....   [tags: personal taste, semiotics,consumer culture]

Powerful Essays
1954 words (5.6 pages)

The Advertisement Of The Katy Perry Perfume ' Killer Queen Essay

- Advertising draws both from non-linguistic elements and linguistic cues designed to communicate a desired message to a targeted audience. Communication transpires through decoding and encoding levels of messages from the sender to the receiver via a particular medium. The overall connotative meaning of the message perceived, potentially impacts from one’s cultural perspective. This essay examines the advertisement of the Katy Perry perfume ‘Killer Queen’ in terms of a semiotic analysis. The advert itself is a conglomeration of symbolic signs, indexical signs, connotations, denotations, paradigmatic and syntagmatic relations combined....   [tags: Semiotics, Ferdinand de Saussure, Structuralism]

Powerful Essays
1456 words (4.2 pages)