Over the years, the theme of nature has developed positive connotations that have influenced society and the media's view of it. In order to appeal to society, advertisements continually use the settings and qualities of nature. Nature has been represented as good and people have had a longing desire to be a part of it. Nature is what people want it to be. People give it its characteristics and qualities. As Oscar Wilde states, "Nature is no great mother who has borne us. She is our creation (Oates 465)," points out again, that Nature has not created society, but in fact society has created it.
A calendar of 2006 uses presents nature as its theme. A pristine representation of nature, in its serenity, accompanies the month of July. This month depicts a small waterfall running through the deep woods in vast greenery amongst the rocks and trees. The reference domain of the picture is passive, beautiful, quiet, natural, and pure. The image in the calendar gives the people that have it in their home or office a chance to escape the materialistic and busy life to a clean, calm, and peaceful setting. Today our cultureís basis is one of a very materialistic and economic standing. This calendar photograph allows one to visit a nostalgic, untouched place that does not exist in todayís culture. This pastoral image tries to romanticize nature and its attributes.
An SUV ad, the second ad that uses nature as its background to appeal the to person, is for a Nissan Xterra. Masculine characteristics of nature such as strong and powerful are portrayed in the ad. The Nissan Xterra is driving through the wilderness with nothing in its way to stop it, giving the consumer a feeling of accomplishment. It makes people feel that w...
... middle of paper ...
...eî, or appealing nature is based on the cultural and historical environment we belong to. ìFakeî or ìrealî, using pictures of nature in advertising proves to be a very powerful way to persuade consumers, sell a product, and pass on the idea that nature is good and people should strive to become a part of it.
Cronon, William. "Epilogue". Nature's Metropolis. Norton, 1991. 384-385.
Jones, Edward J. ed. ìCouch for Sell Advertisement.î Menís Health Magazine Feb 2000: 38-39.
Merchant, Carolyn. "Nature as Female". The Death of Nature. Harper and Row, 1980. 1-14.
Redclift, Michael, Ted Benton, Ed. "Sociology and the Environment." Social Theory and the Global Environment. London: Routledge, 1994. 55.
Oates, Joyce C. "Against Nature." Writing Nature Ed. Carolyn Ross. New York:
St Martin's Press, 1995. 458-468.
Calender Picture. July 2000.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Keelan Apthorpe Hill TPSP, Period 3 27 October 2014 Body Image in American Society Body image is a part of human nature, and it leads people all around the world to be influenced by their culture and their surroundings. It reflects the way both men and women view themselves, both esthetically and internally. Body image can have negative psychological and physical effects on members of American society, consisting of inducing eating disorders, prompting low self-esteem, causing Body Dysmorphic Disorder, and inciting cosmetic surgery.... [tags: Eating disorders, Anorexia nervosa]
1054 words (3 pages)
- Ideal Image of Nature The World Is Too Much with Us by William Wordsworth represents modern humanity's lost spiritual connection with nature, in which he believed could only be preserved in memory. This poem is a sonnet that through images and metaphors offers an angry summation of the theme of communion with nature. Wordsworth repeats the fatalistic theme of humanities progress at the cost of preserving nature throughout the sonnet. The symbolism created by the images and metaphors represent Wordsworth's deep passion about the conflict between nature and modern progress.... [tags: World Is Too Much With Us]
661 words (1.9 pages)
- A painting that stood out to me was Sermon to the Birds on page 147. It is part of a series of frescoes in the Upper Church painted by Giotto. It is a painting of St. Francis giving a sermon to birds. He loved nature. It was based on the biography of Francis written by Bonaventura. Francis’ love for birds and nature is evident when he gives his sermon and his song of praise to “Brother Son. “A viewer in the middle ages might see this painting as being inspiring and holy because Francis is giving a sermon to birds.... [tags: Image, Painting, Meaning of life, Art]
871 words (2.5 pages)
- ... Just by using two descriptive words, the poem elaborated upon her images. Her visions are scattered throughout the poem creating one central image, the image of beauty. Slaymaker 2 In lines 1-14, Mary Oliver shows her feelings of surprise using questions and statements by creating a vivid picture for the reader to experience. The majority of humankind usually receives statements and makes questions out of them. The questions result in new found wonders, and the answers to those wonders result in surprise.... [tags: beauty, snow, images, nature]
610 words (1.7 pages)
- Rhyme And Rythm in Blake's A Divine Image In "A Divine Image", Blake uses several techniques and literary devices, to transmit his thoughts about social injustice, cruelty and human nature, Rhyme and rhythm are two of the main features in this poem this poem is the rhythm affect the whole mood, tone and meaning of the poem. The poet has chosen different methods to give the poem specific sounds that affect the pace and structure of the rhythm. The structure of the first stanza helps us understand the relationships between the four aspects of human nature presented, cruelty, jealousy, terror and secrecy.... [tags: Blake Divine Image Rhyme Rhythm Essays]
825 words (2.4 pages)
- Advanced Culture - Subdued Nature The hoards of advertisements on television, in newspapers, and magazines, use whatever means in order to catch the attention of the viewer. They have gone so far as to use animals and nature in any form they wish. This is far more than just a moneymaking scheme, it is a representation of the relationship between nature and the advancing and dominant culture. It almost seems that the more technologically advanced a culture becomes, the more distant the relationship there is to nature.... [tags: Nature Essays]
1988 words (5.7 pages)
- Romantic Poets and Their Response to Nature Consider how the romantic poets have responded to the subject of nature with close references to at least three poems studied. Consider how the romantic poets have responded to the subject of nature with close references to at least three poems studied, comment in detail on: 1. Imagery (e.g. simile, metaphor, personification.) 2. Subject matter/theme 3. Characteristics of the romantic movement Romanticism was a poetic movement of the 19th century, during The French Revolution.... [tags: Romantic Poets Poems Nature Essays]
1782 words (5.1 pages)
- Seeing Nature In the economical market, competition is harsh. There are a myriad of companies that have one common purpose: to sell to the public their products, commoditites or services. Attracting the largest number of customers is their common goal. Advertisements are extensively used as a persuasive means of making their products appeal to a targeted population of consumers. Effective techniques are therefore employed in the creation of these advertisements. Such a technique, one might argue, is the use of nature, of a connection between the products and "natural" elements.... [tags: Natural Nature Marketing Essays]
1955 words (5.6 pages)
- The Psychology of Robert Frost’s Nature Poetry Robert Frost’s nature poetry occupies a significant place in the poetic arts; however, it is likely Frost’s use of nature is the most misunderstood aspect of his poetry. While nature is always present in Frost’s writing, it is primarily used in a “pastoral sense” (Lynen 1). This makes sense as Frost did consider himself to be a shepherd. Frost uses nature as an image that he wants us to see or a metaphor that he wants us to relate to on a psychological level.... [tags: Robert Frost Nature Poetry Essays]
3049 words (8.7 pages)
- Nature What we see in nature is only what we are able to perceive, and it is dependent on our own mind and sensitivity to it. Ralph Waldo Emerson, in his Nature essay, often refers to nature as though it were somewhat of an apparition, containing a great deal of surface value. In order to tap into the spiritual, into the over-soul, the facade of nature must be penetrated to be experienced. It is the responsibility, therefore, of the viewer to attempt to "see through" the surface of the physical, which is a manifestation of the Spirit, which will, in turn, allow him to find the relation between nature and our conscious selves.... [tags: Papers]
362 words (1 pages)