Good Use - The Customer is Always Right Essay

Good Use - The Customer is Always Right Essay

Length: 1070 words (3.1 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Good Use - The Customer is Always Right


Does "I respectfully submit my resignation," convey the same meaning as, "I quit?" Certainly the tone of voice is different, but do these two phrases say the same thing? Which one is correct? In answering these questions we are making decisions about what constitutes good use in writing techniques. According to Orwell's Advice for Writing, one should, "Never use a long word where a short one will do." Following this line of thinking one would logically conclude that "I quit," a phrase of only five characters in length, is by far the better choice when comparing it to the thirty-two character alternative, "I respectfully submit my resignation." However, there may just be a bit more to proper usage in writing than choosing between longer and shorter words/phrases of the same meaning. In fact, the most important aspect of usage may just be the audience for which the writing is intended. (in other words, it's not the size that counts, it's whose using it!) For example, J. D. Thomas points out that in technical writing, "Efficient communication depends upon a 'middle' range..." or writing that will be utilized by people with varied educational/technical backgrounds. Technicians use jargon that may not be understood by an otherwise well educated person. Therefore, if a technician wants to write a paper explaining some revolutionary way of manufacturing to a potential investor, she's going to have to adjust her writing to suit her audience so as to successfully convey her message. However, the same paper would have to be amended to include specific, object-oriented terminology if it were targeted towards the technician's peers.

Another important aspect of good usage, according to T. Cliffo...


... middle of paper ...


... audience is the determining factor of good use. The two phrases mentioned earlier, "I quit," and "I respectfully submit my resignation," illustrate the power the audience has in writing. Without knowing for whom the phrases are intended, the author can't make a decision between the two. "I quit," is short and to the point, but who is the writer talking to? Will the abrupt nature of the phrase cause tension or will the audience simply ignore it as insignificant babble? If it's an employer that she is expecting a good reference from, perhaps, "I respectfully submit my resignation," is the way to go. On the other hand, if shock value is the intent of the writer, an entire realm of discontinued-employment phrases may become appropriate.

Metaphorically speaking, the audience is the customer in the department store of writing styles, and the customer is always right.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Customer Orientation And Customer Diversity

- As the economy grows sustainably, Customer market continues to expand, which causing more and more people will pay close attention to customer needs and consumption. Standing direction of the enterprise and producers, the overriding goal is to pursue the highest profits in consideration of elements such as Capital, technology and customer awareness. Since the the customer is the most important consumer about the product, as well as the resources of customer remain one of the leading factors that are considered when companies make decisions in the market to get high market profits....   [tags: Marketing, Customer, Customer service]

Strong Essays
1120 words (3.2 pages)

Customer Retention And Customer Satisfaction Essay examples

- Customer retention matters. Research continues to reveal that it’s better to retain a customer rather than find a new one. Nonetheless, the 2015 Retention Marketing Survey reported that “60% of retailers report a retention rate of less than 20%.” There’s an opportunity to improve your retention strategy. Start by reinventing the customer experience. How can you keep buyers engaged. How can you anticipate their needs. Focus on offering unmatched value. “When establishing a link to value is done well, it provides a clear view of what matters to customers, where to focus, and how to keep the customer experience high on the list of strategic priorities,” write Joel Maynes and Alex Rawson at McK...   [tags: Marketing, Customer service, Customer]

Strong Essays
1243 words (3.6 pages)

Essay about Customer Service At A New Era

- With the introduction of the internet the very face of business was changed forever, for example the way customers interacted with companies and customer service entered a new era. With this new playing field many of the hindrances that smaller businesses faced in a brick and mortar store were eliminated, since any company with the right website can appear to be just as reliable as a downtown well know department store. For example: When Zappos.com started there were no large retailers of shoes on the web, and now they are just as respected if not more, than any major chain of shoes stores....   [tags: Customer, Customer service, Sales, Good]

Strong Essays
895 words (2.6 pages)

Customer Service At The Restaurant Business Essay

- Customer service by definition is the ability of knowledgeable, capable, and enthusiastic employees to deliver products and services to their internal and external customers in a manner that satisfies identified and unidentified needs and ultimately results in positive word-of-mouth publicity and return business (Lucas, 2012, pg.7). In other words, it’s making the customer pleased so that they keep doing business with you all while making sure that the employees get along and work together well....   [tags: Customer, Customer service, Good, Sales]

Strong Essays
1798 words (5.1 pages)

Questions On Customer 's Needs Essay examples

- Assignment: BSBCUS501 Task 4 Written Question 1. In the space provided you are to provide a step by step process on how to deal with complaints - Listening of customer comments - Asking for customer solution with prefer them - To ensure customer that they is happy, when it is resolution. - If higher authority, explain that you will get back to them and resolution. - If the resolution is not approved, then apologize to the customer and offer different alternatives and the best way to them....   [tags: Customer, Good, Customer service, Emotion]

Strong Essays
1379 words (3.9 pages)

Customer Service As A Competitive Tool Essay

- 1.1: Explain the value of customer service as a competitive tool Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have many skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service. However, being known for good customer service will attract customers....   [tags: Customer service, Brand, Customer]

Strong Essays
1457 words (4.2 pages)

Swot Analysis : Customer Service Essay

- 1.) Americatel is positioned within the small to mid-sized market in the telecommunications sector. However, their primary competitors Movistar and Claro compete within the large-sized market. With only 10% overall market share, Americatel has the potential to capture additional growth as the industry growth rate is growing at 6%. To accomplish this we recommend that Americatel own their position in the small to mid-sized market by capitalizing on their competitive advantage of providing superior customer service as well as leveraging new solutions to further drive customer satisfaction....   [tags: Customer service, Sales, Customer]

Strong Essays
877 words (2.5 pages)

Essay about Customer Service Is Important For Business

- Why customer service is so important for business Whatever your area of business, customer service should be at the centre of your business model for you to be successful. The ability to share customer service experiences online has increased expectations among consumers and put pressure on business owners to provide an outstanding service. Given that customers are the most important aspect of a business – without customers there can be no sales – it makes sense for business owners to put in the effort to offer a friendly, helpful and efficient service....   [tags: Customer service, Sales, Customer, Service]

Strong Essays
923 words (2.6 pages)

Aspects of Proper Customer Relationship Management Essay

- Customers are the center of the importance of quality. Attracting and satisfying customers with a product and providing them with the services they want is the key of being successful with a product or service. Organizations should consider their customers at all levels of developing their product and use customer satisfaction as the main influence in the quality of their product. In class our definition of quality is “meeting the customer’s needs and expectations.” If an organization product dissatisfies its customers then the organization will not be able to be successful....   [tags: customer relationships, customer satisfaction]

Strong Essays
1146 words (3.3 pages)

Customer Relationship Management ( Crm ) Essay

- These days all emphasis have been on customer relationships, but only a few large businesses truly understand how to mange them. Customer relationship management (CRM) is the practices, strategies, and technology that companies use to analyze and manage customer interactions and data throughout the customer life cycle. Companies are now expected to understand the type of relationship they want to have and respond coordinately. Many corporations lack “relational intelligence” which means they are not aware of the variety of relationships customer can have with a firm and do not know how to reinforce or change those connections (Avery, Fournier, & Wittenbraker, 2014)....   [tags: Customer relationship management]

Strong Essays
942 words (2.7 pages)