Media Use of Stereotypes Essay

Media Use of Stereotypes Essay

Length: 1268 words (3.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Media Use of Stereotypes


We live in a world of technological innovation where mass media is a major part of us today. People make assumptions on what they hear. They do not try to analyze the situation to see who is right and who is wrong, and mass media is the main source of manipulating one's mind. The concept of propaganda has changed over time. Propagandists create ideas stereotypically through the use of propaganda and use media to promote it and target people's minds to have influence on their views towards a certain group of people. These ideas create negative or positive images in the intended audience's minds. However, it is notable that the information is only the one that is exemplified through media and therefore, can be wrong or changed than what reality is. Different stereotypes work well in propaganda with the help of propaganda tactics through the use of political campaigns and commercial advertising exposed by mass media.

Many critics define propaganda differently; however, there is a general agreement that propaganda is concerned with influencing opinions (Cole, 1998). The word propaganda has many other synonyms such as big lie, persuasion, brainwashing, disinformation, etc. Propaganda is not a realistic portrayal of an issue; rather it is something that is changed to manipulate the intended public. Propaganda is the aim to change people's views about an issue and the way these aims are intended on the targeted audience is the way propaganda is presented, especially through mass media. Evidently, people strongly tend to select the media, which carry contents with which they already agree (Jackall, 1995). Media tends to produce what they know people will like to hear.

On the other hand, people make ce...


... middle of paper ...


...hat how much of the information they consume reflects reality and therefore, propagandists benefit by creating stereotypical views, which work well in portraying propaganda.

WORK CITED

"Definitions of Propaganda." Ed. Robert Cole. The Encyclopedia of Propaganda. 3 vols. New York: Sharpe Reference , 1998.

"Do The Math." FIRST For Women On The Go 19 Apr. 2004: n. pag.

Johnston, Carla B. Screened Out - How The Media Control Us & What We Can Do About It. Armonk: M. E. Sharpe, Inc, 2000. 23-24.

LaRose, Robert, and Joseph Straubhaar. Media Now - Understanding Media, Culture and Technology. 4th ed. Belmont: Wadsworth Thomson Learning, 2004.
379.

Propaganda. Ed. Robert Jackall. New York: New York UP, 1995. 89.

Ryan, John, and William M. Wentworth. Media & Society - The Production of Culture in the Mass Media. Needham Heights: Allyn & Bacon, 1999. 52.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Stereotypes And The On Stereotypes Essay

- According to Greenwald article On Stereotypes, he believed that stereotypes are inevitable, it is human nature to stereotype and put different people in categories. This theory maybe true, but different authors express their opinions about the idea of suggesting positive stereotypes. The idea that positive stereotypes can be beneficial to people rather than negative stereotype can improve and help the lives of other people. Doosje, Russell, and Spears in the article When Bad Isn 't All Bad: Strategic Use of Sample Information in Generalization and Stereotyping they point out that “people use variability judgements strategically… [They] proposed a motivational basis is relatively homogeneous...   [tags: Stereotype, Stereotypes]

Better Essays
1069 words (3.1 pages)

Stereotypes In the Media Essay

- Stereotypes In the Media Stereotypes play an important role in today's society and particularly in Propaganda. According to the Webster's Dictionary stereotyping is defined as a fixed conventional notion or conception of an individual or group of people, heldby a number of people. Stereotypes can be basic or complex generalizations which people apply to individuals or groups based on their appearance, behaviour and beliefs. Stereotypes are found everywhere. Though our world seems to be improving in many ways it seems almost impossible to liberate it from stereotypes....   [tags: Media Stereotypes Stereotyping]

Free Essays
483 words (1.4 pages)

Stereotypes And Stereotypes Of Stereotypes Essay

- The use of stereotypes is a daily necessity for some individuals, without the true realization of how damaging they are. What some do not realize is that stereotypes are no more than a bias way in which we simplify our social world. Stereotypes reduce the amount of cognitive thinking we generally use when meeting a new person. Thus creating scenarios where we are placing people into unnecessary categories. “A strong theory would suggest that children 's stereotypes regarding members of different social groups should become more traditional and flexible over time and should share similar developmental trajectories.” (Spencer, 1982)....   [tags: Stereotype, Stereotypes, Prejudice]

Better Essays
1173 words (3.4 pages)

The Negative Impact of the Depiction of Black Male Stereotypes in Media Essays

- The usage of media is huge in nowadays. People rely on different kinds of media to receive information in their everyday life because they are thirsty for the diverse and informative content. However, inaccurate portrayals of people from different races always appear in the media and audience will exaggerate those portrayals by their inflexible beliefs and expectations about the characteristics or behaviors of the portrayals’ cultural groups without considering individual variation (Ting-Toomey and Chung, 2012); in fact, it is also called as stereotypes....   [tags: African American Media Stereotypes ]

Better Essays
3152 words (9 pages)

Essay on Stereotypes in the Media

- Stereotypes are everywhere; they are on television, billboards, posters, magazines, and even on the internet. Stereotypes are presented everywhere in the media; from the stereotypical skinny model on the cover of a magazine, to a racial stereotype on television. The people creating these tactless items in the media may not be aware of the danger they are causing to society, but this unfortunate occurrence must be prevented. The media can unquestionably present danger to many people when they exhibit stereotyping....   [tags: Media]

Better Essays
1713 words (4.9 pages)

Media Propaganda and Stereotypes Essay

- Our society consists of consumers that buy into stereotypes and the propaganda that is being fed by the government and the media. Stereotypes steer individual's perceptions of a group of people in a certain way, usually negative, and generalize that opinion to all members of the group. Aware of the influence stereotypes have on people's views, governments use stereotypes already imbedded in society as a propaganda tactic to persuade people's thoughts, opinions and beliefs in order to benefit their cause....   [tags: Media Stereotypes Stereotyping]

Better Essays
1639 words (4.7 pages)

The Functions of Stereotypes in Propaganda Essay

- The Functions of Stereotypes in Propaganda "A leader with no followers is a guy taking a walk". Good leaders whether it be opinion or political, rarely if ever walk by themselves. The information theydisseminate more often than not leaves them with a hoard of followers that conform to their ideas or cause. The circulated information is known as propaganda. The Webster dictionary defines propaganda as, "ideas, facts, or allegations spread deliberately to further ones cause or to damage an opposing cause"....   [tags: Media Stereotypes Stereotyping]

Better Essays
1222 words (3.5 pages)

Propaganda, Stereotypes, and the War on Drugs Essay

- Propaganda, Stereotypes, and the War on Drugs The West has constantly been fighting the use of illegal drugs for decades by Propaganda. Propaganda ‘is a form of manipulative communication designed to elicit some predetermined response’ (Inge, 1981, 322). Governments have been using many propagandistic methods to reduce the consumption of illegal drugs such as marginalization or creating stereotypes. By creating a certain stereotype for the drug users and dealers, governments believe that people would try to avoid drugs so they won’t fit the stereotype....   [tags: Media Stereotypes Stereotyping]

Better Essays
1363 words (3.9 pages)

Racial and Ethnic Stereotypes Essay

- Racial and Ethnic Stereotypes People being generalized based on limited and inaccurate information by sources as television, cartoons or even comic books (Tripod). This is a definition that seems to go against many public standards. The above words are the exact definition of stereotypes. Stereotypes as understood from the definition, goes mostly hand in hand with media -- only not the regular meaning of the innocent media we know. Media propaganda is the other form of media that is rather described as media manipulation....   [tags: Media Stereotypes Stereotyping]

Free Essays
1332 words (3.8 pages)

Stereotypes, Discrimination and Prejudice Essay

- Stereotypes, Discrimination and Prejudice If a young girl is walking alone through a park late at night and encounters three senior citizens walking with canes and three teenage boys wearing leather jackets, it is likely that she will feel threatened by the latter and not the former. Why is this so. To start off, we have made a generalization in each case. By stereotyping, we assume that a person or group has certain characteristics. Often, these stereotypical generalizations are not accurate....   [tags: Media Stereotypes Stereotyping]

Better Essays
1493 words (4.3 pages)