Media - The Relationship of Self and Advertising Essay

Media - The Relationship of Self and Advertising Essay

Length: 1607 words (4.6 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

The Relationship of Self and Advertising

    Advertising has an extremely strong hold on society. Due to the overwhelming presence of mass media in popular culture, products are often recognized solely by how they are portrayed in their advertisements. Regardless of how truthful or misleading it may be, advertising is how companies spread the message about what they have to offer to the public. Advertising appears in various forms, including printed material, television, audio, and even down to its simplest form-word of mouth. Without good advertising, a product would not succeed and would lack added publicity given to it through advertising. Consumers would not always be informed of the best products and prices without ads. Both the corporation and the consumer directly benefit from advertising. However, potential buyers should proceed with caution. There is misleading information circulating through advertisements on a daily basis. Products are often glamorized and appear as something they really are not. The truth is that people can be easily influenced by advertisements that appeal to them. Until this group of consumers can see through the hype often associated with advertising, they will continue to be mislead by the ads presented before them.


Manufacturers' dependence upon advertising is evident on everyday television, but is especially obvious during Super Bowl night, one of America's most hallowed evenings. A few seconds of advertising to the countless number of football fans watching the Super Bowl can cost businesses millions of dollars. If this were not an effective means of drawing customers to a product, nationally renowned companies would not spend this much money for just a f...

... middle of paper ...

...lf. The two (advertising and self) help each other out. Advertising communicates information to the self while benefitting it most of the time. The self keeps advertising alive by purchasing the displayed products and following the media as closely as it does. Despite occasional glamorizations of products by advertising, the public should appreciate advertising and enjoy the ads for what they are. Advertising should inform and assist the consumer in purchasing a product and not be the only reason one purchases something. Take them for what they're worth; advertisements are good!


Works Cited

Berger, John. Ways of Seeing. London: Penguin, 1972: 129-54.

Scheidell, John M. Advertising, Prices, and Consumer Reaction. Washington, D.C.: AEI Publishing, 1978.

Sutherland, Max. Advertising and the Mind of the Consumer. Sydney: Griffin, 1993.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Social Media Advertising : Big Business Essay

- Ever since social media became phenomenon, big companies took advantage of it and started ad campaigns looking to further promote their respective products. Most people have Facebook, Twitter, Instagram, or YouTube, so the eyes are there it just depends what one wants to place in front of them. Social Media Advertising is big business. How big. Total ad revenue is set to reach $15 billion by 2018. That’s a 194 percent increase and more than half of it will be mobile. (Bennett 2014) The question, however, why is Social Media Advertising set to explode in the next three years....   [tags: Advertising, Facebook, Social media, Twitter]

Powerful Essays
1507 words (4.3 pages)

Seeing Ourselves: An Analysis of Ideology and Fantasy in Popular Advertising

- Seeing Ourselves: An Analysis of Ideology and Fantasy in Popular Advertising In the arena of advertising in modern Western society, the consumer can become numb from over-saturation. Advertising stretches over all forms of media, with independence that critic Judith Williamson says intentionally reflects our own human reality (Lord, 263). Advertising becomes a natural presence for consumers; it overwhelms us until we stop trying to understand and decode the images and slogans presented to us. In "The Rhetoric of the Image", critic Roland Barthes uses particular advertising images as dissection models to systematically extract the meaning of cultural codes....   [tags: Advertising Media Commericals Essays]

Powerful Essays
2642 words (7.5 pages)

New Media and Consumer Behavior Essay

- New media and consumer behaviour Introduction Social media is changing how marketers relate to their customers over that of traditionalist customer relationship management practices and advertising. It has even been suggested that marketers are losing brand control and must therefore participate in more active, social media conversations in order to gain brand loyalty and brand equity. Consumer behaviour patterns are changing in the 21st Century due to transformations in society as well as the presence of social media outlets that alter the dynamics of consumer relationships with one another and with the organisations that provide products and services....   [tags: Social Media ]

Powerful Essays
2249 words (6.4 pages)

Media Affects on the Self- image of Women Essay

- Media Affects on the Self- image of Women When you first glance at this article, you might say to yourself “I know what women in the media is about, it's stereotypes and sexism.” What you probably don’t know is that however subtle, these visual cues are affecting women individually and collectively, in how they view themselves and other women. Relationships are a fundamental aspect of women’s behaviorism and advertising exploits this. It turns people into objects and offers products as a replacement for human contact, producing serious affects on the self- image of women and adolescent girls....   [tags: Marketing Advertising Ads Commercials]

Powerful Essays
918 words (2.6 pages)

Essay on Social Media Platforms that Strategic Communicators

- Introduction: As journalists’ we have had to modify traditional media to web-based newspapers and learn to produce live information regarding situations. Technology has not only changed the traditional practices of journalist but has challenged strategic communication methods as well. Individuals in the public relations field, as well as in advertising, have stretched their creativity to new levels in order to reach an audience consumed with technology. This paper will give examples of social media platforms that strategic communicators, such as those in public relations, advertising, and marketing, have used to reach audiences in new ways....   [tags: Journalists, Traditional Media, Web Based Media]

Powerful Essays
1702 words (4.9 pages)

Facebook : A Social Media Website Essay

- Almost everyone has been on a social media website. Whether it would be for promoting business, advertising for fundraisers, or even just to connect with others. Social media can even be used to ask a classmate what the Math homework was that day. There are many social media websites such as Facebook, Snapchat, Vine, Youtube, EHarmony, Tumblr, and the most addicting: Twitter. This site in particular has impacted people in many ways, good or bad. It has changed the way people act and live. According to “The Real History of Twitter,” Twitter was founded in 2006, and was originally created to be used by a company called Odeo....   [tags: Twitter, Social media, A Great Way to Care]

Powerful Essays
1319 words (3.8 pages)

Ideal Body and Social Media Essay

- During childhood, young girls strut in their mother’s glamorous clothing and high heels. In the eyes of the young, fashion promotes glitz and glam. Thousands of adolescent females respect the fashion media as well as what it entails: manufacturing merchandise, beauty, advertising and promotions. Social media is constantly booming with interests and idolization of the fashion industry. However, it frequently slips through our mind what kind of effect the media has on our adolescent generations. Does the media put a strenuous toll on their audience by implicitly favoring “body ideals” which in turn creates body dissatisfaction....   [tags: Women, Girls, Body Types, Media, Eating Disorders]

Powerful Essays
1108 words (3.2 pages)

Personal Evolution Of The Media Essay

- The BBC acknowledges domineering power of computers that inevitably cause higher reliability of news production by machines in the future such as through compilation of football results and write ups on travel bulletins (BBC 2015b). Potential use of drones that enable enhanced aerial shots as a method of data gathering in future news is also likely (BBC 2015b) considering its increasing popularity use by amateur video photographers. As demand for video news increase (BBC 2015b; Mcnair et al. 2010) popularity of video-sharing websites such as Youtube, Vimeo, online news aggregators such as HuffingtonPost or online-based news channel Vice News which are rich with multimedia applications and ci...   [tags: Journalism, Mass media, News, News agency]

Powerful Essays
947 words (2.7 pages)

Essay Global Advertising

- The term ‘global’ brings implications of a sense of ‘togetherness’, global advertising therefore suggests marketing to the world as a sole unit. The pioneer of global marketing was Theodore Levitt, ‘he insisted that companies should start thinking themselves as global rather than multinational’ (Barnet, 1994: 168). ‘The global corporation treats the entire world as if it were a single entity and sells the same things in the same way everywhere’ (Leiss, Kline, Hally, 1997: 171). However this generates question over the possibility of the success in ‘global’ advertising in a world of individual consumers....   [tags: Marketing]

Powerful Essays
1725 words (4.9 pages)

Essay on Advertising and Promotion

- Advertising and Promotion Introduction Communication plays a major part when it comes to advertising, this booklet explains the communications industry, and it also looks at the roles of the various parties in the industry and their relationship between one another. Communications Process Communication is contact between two or more parties, giving information. The aim of the communications process is to influence buyer behaviour, but before the marketers can influence the consumers they need to know how the communication process works....   [tags: Papers]

Free Essays
2522 words (7.2 pages)