Essay about Advertising Strategies

Essay about Advertising Strategies

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Advertising Strategies


Advertising is the biggest and best way to sell a product because
advertisements are viewed all over the world. Advertisers are very
smart with how they choose to portray themselves as a company and how
they want the product to be seen by people. The ways that people view
products is greatly varied dependent upon the types of advertising the
company uses, some companies appeal to one type of person and
therefore concentrate on that one group of people, an example of this
would be medication for help preventing heart disease and/or slimming
the risk that a person has of suffering from a heart attack.

The power of advertising has grown largely over the past twenty years
and companies are now realising that different methods of advertising
suit different types of people, from the rich down to the not so well
off.

The people who purchase the products that companies are selling are
split into a number of groups including:

The aspirer, people who are most likely to succeed and choose to spend
lavishly on cars, radios and other luxury items that make them feel
more important, owns their own home/apartment and is very often
single.

-And-

The mainstreamer who is seen as a normal everyday person who often has
children and is married, chooses how to spend money wisely and either
owns or rents their home, mainstreamers also often drive family cars.

Imagery is also one of the main parts of advertising which is used
often in an attempt to make people see products differently and
sometimes make people more eager to buy a product, for example ferrero
rocher is portrayed in it’s advertisements as being ...


... middle of paper ...


...h pair of
glasses cost’s, a small bit of text explaining how the lenses react to
the different weather conditions and also how it takes the lenses just
“30 seconds” to change and protect the users eyes more than normal
glasses.

At the bottom of the advertisement is a voucher which claims a free
eye test for the reader but in smaller text, which is often not read
by most people, explains that to claim the offer properly the reader
must purchase a “complete pair of glasses”.

So to conclude, this advertisement is an even mix of both text and
pictures, the advertisement takes up a smaller amount of space then
all other advertisements that I have chosen to write about, I
personally do not like this advertisement because it uses a voucher to
help to sell products but has small text to in a way trick the reader.



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