Marketing Services Ltd. Essay

Marketing Services Ltd. Essay

Length: 4861 words (13.9 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Marketing Services Ltd.
Marketing Services Ltd is currently planning a product launch for the
‘Umbrella Company Ltd.’ In a short period of time ‘Umbrella Company
Ltd’ shall be importing ‘Regenerate’ – A face wash for men for the
first time in Malta.

‘Umbrella Company Ltd.’ are the sole importers of ‘Regenerate’

As Marketing Services Ltd. we were asked to form part of the team who
will prepare, the product launch of ‘Regenerate’ a face wash for men.

Section 1: Promoting two products to two different market segments

The Consumer Market

The ‘Regenerate’ For Men target audience are; the individuals and
households, further detail is given below.


Family Life Cycle: Young and Single

Age: 15 – 25 years old

Gender Male

Income: Lm 480 +

Occupation: Students

Education: Secondary students

Post secondary students

University students and

First jobbers

Social Class: Working class +

Life style: Actualisers



Personality: Gregarious



Benefits: Seeking a quality product

User Status: First-time user

Usage rate: Heavy user

Readiness Stage: Ready to buy


Loyalty status: Strong

Attitude toward product: Enthusiastic

Motive: To have a fresh and young look and to get rid of any unwanted

Households – Young Married Couples

Family Size Cycle: Young, Married with children

Young, Married without children

Age: 26 – 35

Income: LM 3,000 +

Occupation: Professional & technical



... middle of paper ...

...her our suppliers are distributing the product on


Books used:

· Armstrong Gary & Kotler Phillip, 2003, Marketing An Introduction 6th
Edition, Prentice Hall, New Jersey

* Cohen Willam A., 1995, The Marketing Plan, John Wiley & Sons,

* Stokes David, 1997, Marketing 3rd Edition, Continuum, London

* Yeshin Tony, 2001, Integrated Marketing Communications,
Butterworth-Henemann, Oxford

Website used:






Word Count: 4, 400 words

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Marketing Management : Sunbeam Corporation Ltd

- Solutions focused IT professional with more than 15 years experience working with large corporates through to mid-sized specialist groups. Outstanding integration management skills have delivered large ERPs at an enterprise level through to rollout of new architecture and specialist (niche) applications. Able to lead all aspects of Application Management, ensuring a high quality end user experience whilst leading opportunities to improve SLAs. Expert in change management, developing a change management strategy based on a situational awareness....   [tags: Management, Project management]

Strong Essays
1057 words (3 pages)

Medlife Insurance LTD Case Study Essay

- We have chosen a company called Medlife Insurance LTD. This company deals with financial services, within that with life insurance. Marketing Financial Services Presentation Introduction: We have chosen a company called Medlife Insurance LTD. This company deals with financial services, within that with life insurance. It is part of a “network” of companies that sell life insurance and to be able to give a whole picture of the company’s activities we will introduce some of it’s partner companies as well....   [tags: Business and Management Studies]

Free Essays
3556 words (10.2 pages)

Marketing Management : Marketing, Marketing Director And Social Entrepreneurship For Sexual Health Global Llc.

- I’m Shufang Wei, a Marketing Director in Social Entrepreneurship for Sexual Health Global LLC (SESH). Even though I didn’t have academic training of marketing in my previous studies, I have been working successfully in this field for two years. So far, I have been well equipped with practical skills in Marketing, especially in New Media Marketing. However, lacking of comprehensive marketing theories and systematic marketing studies hinders the future development of my career to some extent. Therefore, I am aspired to go back to school for acquiring knowledge and skills in marketing, especially in New Media Marketing....   [tags: Marketing, Marketing management]

Strong Essays
956 words (2.7 pages)

Role Of A Sales And Marketing Assistant Essay

- I firmly believe that my present role as a Sales and Marketing Assistant is a skilled type of employment because my skills and educational qualifications represent a background of increasingly important assignments within the company. These experiences have given me the opportunity to make many profitable contributions in a number of functional areas. At present, I’m employed as a full-time permanent at Advance International Cleaning Systems (NZ) Ltd. working for 40 hours per week. Advance International Cleaning Systems (NZ) Ltd is a leading national supplier of chemical, equipment and consumable solutions to the professional cleaning, property and commercial market....   [tags: Marketing, Management, Sales]

Strong Essays
1119 words (3.2 pages)

Marketing Synthesis Of Restaurant Brands Essay

- Surname KAUR First Name RAJINDER Student ID 2014002525 Name of Programme POST GRADUATE DIPLOMA IN BUSINESS ENTERPRISE Name of Paper GBE 804, BUSINESS ENTERPRISE OPERATION: MARKETING Facilitator JULIAN GALT Assignment No. ASSIGNMENT-1 MARKETING SYNTHESIS Total No....   [tags: Marketing, Food, Strategic management, Brand]

Strong Essays
1697 words (4.8 pages)

Advising The Executive Of Sonbean Pty Ltd Essay

- Write an essay advising the CEO of Sonbean Pty Ltd whether to accept or reject the proposal. Discuss the following issues that Sonbean Pty Ltd will have to consider in making the decision: Relevant costs Relevant costs are all costs and revenues that vary according to management’s decision alternatives. They represent all those costs that should be considered during decision-making. A cost is relevant when it occurs in future and differs among the alternative courses of action. Firstly, decision-making involves selecting alternative courses of actions based on future expectations and therefore relevant costs should have expectation of occurring in future....   [tags: Variable cost, Revenue, Decision making, Costs]

Strong Essays
1015 words (2.9 pages)

Essay about Samsung Electronics Co., Ltd.

- Samsung Electronics Co., Ltd. Company Overview Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business....   [tags: Business Analysis]

Strong Essays
1044 words (3 pages)

Global Marketing Strategies Essay

- Two opposite viewpoints for developing global marketing strategy are commonly expounded. According to one school of thought, marketing is an inherently local problem. Due to cultural and other differences among countries, marketing programs should be tailor-made for each country. The opposing view treats marketing as know-how that can be transferred from country to country. It has been argued that the worldwide marketplace has become so homogenized that multinational corporations can market standardized products and services all over the world with identical strategies, thus lowering their costs and earning higher margins....   [tags: International Marketing ]

Strong Essays
1811 words (5.2 pages)

Essay about Marketing Spotlight - Accenture

- Marketing Spotlight - Accenture What have been the key success factors for Accenture. One large success factor for Accenture has been its timing. "Accenture started life as the consulting arm of accounting firm Arthur Anderson…In 1989, Anderson Consulting separated from Arthur Anderson in order to position itself against its IT services competitors" (Keller & Kotler, 1994/2006, 366). Accenture was able to take advantage of its large parent company and use its massive support to concentrate on becoming an efficient and popular name in the consulting market....   [tags: Business Analysis Marketing Management]

Free Essays
1460 words (4.2 pages)

BCC LTD Corporation Essay

- BCC LTD Corporation Situation Analysis and Problem Statement Risk management is the most important part of any organization to face the risks that might arise when a new project started. It should be a first concern when the decision is being made. Risk management is the practice of looking at the exposure to risk and deciding how to best handle that exposure. The idea behind risk management is to decide if the benefit outweighs the risk. This process will help you to identify risks that might normally be overlooked so when things come up, they do not surprise you by having a plan in place on how to solve them....   [tags: Business Analysis Management Strategy]

Free Essays
1379 words (3.9 pages)