“They convinced our mothers that if a food item came in a bottle -- or a can or a box or a cellophane bag -- then it was somehow better for you than when it came to you free of charge via Mother Nature....An entire generation of us were introduced in our very first week to the concept that phony was better than real, that something manufactured was better than something that was right there in the room.” -- Michael Moore, Here Comes Trouble --
So cheap, so convenient, and so comforting – qualities so alluring, it is easy to disregard
the life threatening nature of fast food. Children and teens are especially vulnerable to such
tempting qualities of junk food, since fast food chains have developed a marketing omnipresence
on television and in schools. In fact, as Michael Pollan, a prominent food journalist reveals, “one
in three of [American children] eat fast food every single day!” (109). Evidently, the fast food
industry has successfully permeated daily life, making processed food so commonplace and
desirable that youth have become brainwashed to alter their lifestyle and diet, preferring high
sodium and cholesterol packed foods in place of home cooked meals and nutritious produce.
Moreover, fast food menus deceive children and parents, advertising low prices and images of
happy eaters, blinding customers to the ingredients that comprise their food.
It is also significant to consider federal food policy, which accounts for why junk food is
so accessible and affordable in comparison to wholesome fresh food; for the U.S. government
subsidizes junk food additives instead of fruits and vegetables. Despite such an overwhelming
presence of fast foo...
... middle of paper ...
saying goes, you are what you eat. So, if you want to help end the obesity epidemic, alongside
youth, parents, and teachers, you ought to fight with your fork and knife against the ubiquity of
the fast food empire and demand that the U.S. government subsidize vegetables, not cheap sugar
products, and also provide funding for gardening projects.
Imhoff, Daniel. “National Security: Food on the Front Lines.” The Meaning of Food Course
Reader. Spring 2013. 15-19.
O’ Hagan, Maureen. “Kids Battle the Lure of Junk Food.” The Meaning of Food Course Reader.
Spring 2013. 11-14.
Pollan, Michael. The Omnivore’s Dilemma: A Natural History of Four Meals. New York:
Penguin Press, 2006. Print.
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Mariner
Books/ Houghton Mifflin Harcourt, 2012. Print.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Fast food chains marketing to children For years fast food chains has tried to market to children trying to lure them in to buying their product. They use different types of marketing strategies in order to get kids to want their product. Parents don’t realize the negative effects of their kids eating fast food during their devilment stages. These companies are making millions of dollars marketing to children, and are not concerned about the well being of the children. Fast food chains should not be marketing to children, because it has a negative effect on children’s health, kids are not old enough to fully understand how bad fast food is for them, and marketing to children is part of the... [tags: Nutrition, Obesity, Childhood obesity, Junk food]
1728 words (4.9 pages)
- Although fast food chains have been around since the 1920s, the fast food industry took off in the 1990s during the economic boom (Schlosser, 2001). Since this time, the industry has grown into one of the most successful industries. Fast food chains are so popular due to their convenience and their low prices. McDonald’s is known for its “dollar menu” and kids toys. As a child, the fast food industry tries to reel you in. Why would the industry worry about kids. Kids are not the ones paying for it.... [tags: Food, Nutrition, Fast food restaurant, Fast food]
1882 words (5.4 pages)
- A question often bantered around today is, what is happening to the successful fast food chains of the past, this is a present day quandary of many restaurateurs. Another developing ideology centers on views that the restaurant business is a continuously lucrative business if one has descent food and a good location because people require sustenance. However, a mere glimpse at the sales of a multitude of America’s largest restaurant chains spanning this past decade promptly dispels these thoughts.... [tags: Hamburger, Fast food, Fast food restaurant]
724 words (2.1 pages)
- Put a Stop to Fast Food Chains Americans should not be allowed to eat fast food. Everyone knows that fast food is not a good choice of food to eat but everyone still eats it. If you look at the facts and saw how much not eating fast food could help you, you might reconsider your eating habits. Only 33 out of 5,427 meals meet nutritional requirements (Kaplan, 6). Children are fast food advertisers main target and as a proven fact that in 2012, preschoolers saw 1,023 fast food ads (fastfoodmarketing.org, 7).... [tags: Nutrition, Obesity, Fast food restaurant]
1235 words (3.5 pages)
- The lifestyle around here has changed in so many ways from when our parents were children. People prefer to go out to a McDonald’s or Wendy’s grab some food and eat that instead of eating a home cooked meal at the dinner table. In the United States ample people eat fast food as a daily meal, whether it is breakfast, lunch, dinner, or all three. It has become part of everyone’s daily routine. We drive by plenty fast food restaurants I kind of understand why it may be hard to not stop and just grab a fry.... [tags: Nutrition, Food, Fast food restaurant, Fast food]
1294 words (3.7 pages)
- Economies of scale are the advantages that accrue as organizations become bigger and expand their activities. The firm that I chose is McDonalds. It is one of the world’s largest fast food restaurant chains. McDonald’s economies of scale allow for bulk purchase of products, faster growth, specialized management, and franchise support. Additionally, profits received and significant cost savings are a big part of McDonald 's economies of scale. Likewise, McDonald 's has been driving up their growth through a means of renovation of its facilities, by expanding it menu offerings and options, and extending the restaurant operating hours of business to accommodate its consumers.... [tags: McDonald's, Hamburger, Burger King, Fast food]
844 words (2.4 pages)
- Jean is a first time visitor to the United States. As he was getting dressed this morning, he became excited to try McDonald’s new “Egg White Delight McMuffin” that came on a television commercial. Upon opening the packaging he finds a soggy, rubbery sandwich unlike the juicy, wholesome sandwich he saw earlier this morning. He recognizes everybody else enjoying food that looks nothing how it should, and begins to wonder why. America is a place where fast pace, convenience, and cheap products and services are accepted and even loved.... [tags: fast food chains, United States, health]
862 words (2.5 pages)
- “One small bite for man, one giant problem for mankind.” Numerous Americans today are affected by the vastly growing number of fast food chains. These chains serve unhealthy items at a costly price. Many health issues concern more than 35.7 Americans and cause them to become unhealthy or obese due to fast food. This causes many problems such as obesity rates proliferating, the damage it has on your health, and the high price of cheap food. Those are the main reasons as to why the government should slowly reduce the future developments of fast food chains to help benefit people’s health.... [tags: unhealthy, obese, incentives]
790 words (2.3 pages)
- Through Eric Schlosser’s book Fast Food Nation he examines the effects that fast food has impacted the world and the way it is affecting the people that are consuming it. As the fast food industry continues to grow throughout not only the United States but the whole world, marketing companies are always looking for ways to broaden the group of people that are interested in buying their product over another company’s. As a marketer for a fast food company it is essential to have a group of people that you can rely on to always buy the company’s product, to many fast food companies they found this group of people to be adolescents and children.... [tags: Eric Schlosser's Fast Food Nation]
836 words (2.4 pages)
- Competition Among Fast Food Chains MARKETING INFORMATION NEED FOR THE FAST FOOD INDUSTRY To begin with, for the fast food industry around the world, the leading fast food chains; marketing information is wrapped around from convenience location, changing preference, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all ' superior service. From marketing perspective, LOCATION for the fast food service to the potential customers is most important according to Maritz Marketing Research.... [tags: Market Research Fast Food Business]
1646 words (4.7 pages)