Essay on Analysis of the Trailer of The Shawshank Redemption

Essay on Analysis of the Trailer of The Shawshank Redemption

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Analysis of the Trailer of The Shawshank Redemption

The Shawshank Redemption is a powerful, moving, meaningful movie which
is all about hope and full of emotion. It’s based on a novel written
by Stephen King. Andy (Tom Robbins) is a banker who is sent to jail
but him being guilty is very questionable; his crime being the murder
of his wife and her lover. However, Andy makes the best of the
situation and awes his fellow criminals by his peculiar and withdrawn
character and soon befriends Red the prison fixer. A trailer is a
series of small clips and its purpose, to entice and hook the audience
and essentially promote the movie. In this essay I will outline the
social context, significant achievements with the genre, how language
is exploited for emotive, persuasive or perceptual effect, technical
features and appeal to the audience, patterns and details of language
and visual and image devices compared to other.

Before the trailer has even begun, there is the logo of Columbia
Pictures so already this is appealing due to it being a well known
brand so one could arguably link that to other well known and good
movies produced by the same company. Additionally the creators have
also used world known actors such as Tom Robbins and Morgan Freeman
which is encouraging because logically the movie must be good if there
are good actors. The order of the scenes are also not in chronological
order so it makes the movie appear more jumpy and impulsive because
its not in a linear sequence so it contradicts the courtroom because
its not orderly which suggests that the prison and courtroom are not
what they appear first off to be. It also makes the ...


... middle of paper ...


...be important if it is
said more then once. Then, the trailer leaves the audience confused
and hooked and eager to know more because after the ‘happy scene’
menacing thunder noises then are heard; and thunder is associated with
danger and the trailer then has almost an edge to it and arguably
leaves the question in your head ‘will hope triumph over everything?’
which leaves you to ponder.

Overall, in general one can conclude that the trailer for the
Shawshank Redemption is captivating because it includes interesting
scenes, a friendly voice over, built up tension created by music,
clever camera shots and meaningfulness in approximately three minutes.
It fits the criteria of a trailer because arguably it persuades the
audience to want to know more by using cliff hangers however without
giving the whole story away.

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