A Comparison of Two Advertisements Essay

A Comparison of Two Advertisements Essay

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A Comparison of Two Advertisements

Advertising is a way of publicizing a product that you want to sell.
There are many of different things to advertise, such as clothes,
shoes, cars, watches etc. Advertising promotes the latest goods that
are out in the shops. Advertising effects me everyday because every
time I see a advertisement it attracts me to the product and I think
about buying it or saving up to buy it.

In this assignment, I will be talking about two different car
advertisements; one car advertisement, the Fiat Stilo advert comes
from FHM magazine, a publication aimed at young men aged sixteen and
over. The other car, the Rover Streetwise advert comes from the Radio
Times which is aimed at people aged forty and over.

When I first saw the Fiat Stilo advert I didn’t like it much because I
found it offensive towards women. It had a picture of a woman holding
a bottle of fizz and next to the picture was a quote saying “your date
might want to take a doggy-glass of her favourite fizz home with her.
Wow her as you unveil the Stilo Abarth’s dynamic non-spring action cup
holders” this quote to me is implying women always make a mess, which
I find offensive. Secondly, it is an obvious marketing ploy directed
towards males, using a woman as an object of desire. It implies that
if the man buys the car, the woman will eventually come with it; in
other words, this sports car will get our dates, women, and sex. It is
obvious that I am not the target audience of this advert.

As for the second advert the ‘Rover streetwise’ advert, when I first
saw it I really liked it, because of the way the car looked but the
only thing that...


... middle of paper ...


... would be elite, high class, sexy and unique this
doesn’t really catch my attention because its not something I think
that’s most important about a car, I’ve done some of my own research
and I found out that the majority of people will look to see if a car
is strong, good quality and useful.

In conclusion I have learned that different marketing tools and images
are used accordingly for different populations. The Fiat advert didn’t
work on me, neither did it work on some young teenage boys which I
showed the advert to and got their opinions on the reason for this is
because there is no useful information about the car it only speaks
of sex, looks etc. However the Rover did catch my attention a little
bit, though I don’t like Rovers I would consider buying the car
because of how useful and strong it looks and sounds.

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