A Comparison of Different Kinds of Advertising Essays

A Comparison of Different Kinds of Advertising Essays

Length: 1760 words (5 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

A Comparison of Different Kinds of Advertising

Advertising is a multi-million pound industry. Advertising is the act
of promoting products, jobs or services by informing the public of the
product’s worth. Advertising is a powerful but expensive way.
Advertising has dichotomy as it falls into two main categories. One of
which is product advertising. Product advertising is a collective term
for public announcements designed to promote the sale of specific
products or services. For example, adverts of coco-cola, Audi, Levi’s
jeans. The second category is for Issue advertising which promotes
public welfare. It is used to raise awareness and to get donations to
help people and animals.

Advertising messages are disseminated through numerous and varied
channels or media. In advertising the term media refers to
communication vehicles such as newspapers, magazines, radio,
television, sky writing by aeroplanes or helicopters, billboards,
window displays, calendars, blimps, delivery trucks, wrapping papers,
shopping bags, direct mail – single product folders and multi product
catalogues and the super highway of internet.

An excellent advertisement will create a deep impression on its
viewers through particular techniques. Some techniques used are
narration, celebrity endorsement, music, colour, video-clips,
pictures, slogan and emotive language.

We have studied a range of TV product adverts one of which was of
Audi. Many clever techniques were used in this advert. The advert was
targeted at adults who have a family.

The advert has a story, which is about a man (father) who finds out
some important news. He drops the phone receive...


... middle of paper ...


...s they cannot afford. Moreover, stereotypes lead
to amnesia and other confidence problems which can ruin people’s
life’s and may cause in suicide.

However, advertising also have good side. Advertising can be used to
increase awareness in society about particular issues and in so doing
becomes a form of education. Anti-drug advertising such as “It’s OK to
say No”, and drink drinking campaigns are two examples of how society
uses the advertising industry as a means of promote public welfare.
Advertising is a good way to inform people what is available to buy
and if there where no adverts we wouldn’t know what to buy or we would
have end up buying he same product and not trying any thing different.

Things mentioned above depends upon what we see in advertisement –
information passed on or characters and their clothes.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Using Advertising Techniques in Health Education: Changing Experience of Kazakhstan

- In Kazakhstan there are several problems related to the health such as high rates of smoking and alcohol and drug abuse. Although smoking prevalence has declined from 1990 and 2005, it may be claimed that that tobacco cigarettes prevalence among Kazakhstan population is still significant problem (Peto et al. 1996, 15; Gallagher et al. 2010, 36). According to Gallagher et al., although the smoking prevalence in Kazakhstan is 26.6% (2005) and remains at a relatively average level, tobacco smoking prevalence among men (43.2%) is still one of the highest in comparison with the most of European countries (2010, 36)....   [tags: Advertising ]

Powerful Essays
2653 words (7.6 pages)

The Impact of Advertising on Children Under 12 Years of Age Essay

- 1 Introduction The flourishing development of market for children encourages the investment on children’s advertising. Nowadays, children are surrounded by various types of advetisings even in school. The overexposure to commericals triggers our concerns on children’s physical and mental health. Many people suggest a more restrictive control of advertising to protect young people from harmful advertising. This essay will discuss the impact of advertising on children under 12 years of age and the regulation of children’s advertising....   [tags: childhood, personal communication, behavior]

Powerful Essays
1589 words (4.5 pages)

Why should a Person study Marketing? Essay

- Since I was a little gir,l I have always wondered who comes up with the advertising for all of the products we purchase. After several years of pondering that thought, I concluded that I wanted to be that person. Knowing this, I have researched advertising and find it extremely interesting how someone you don’t even know can convince you that you need to buy a specific product. Somewhere in the world a person has dedicated hours worth of hard work to make whatever advertisement speak to you personally....   [tags: marketing, advertising, consumer behavior]

Powerful Essays
1056 words (3 pages)

A Comparison of Two Print Advertisements Essay

- A Comparison of Two Print Advertisements For this advertisement I will be analyzing and comparing two recent advertisements selling similar products from the same company. They are both advertising Nokia mobile phones. The first advertisement I shall be analyzing appeared in November 2004 from a Campus a popular university newspaper. The commercial that I will be comparing the first one to, comes from a business magazine entitled Arabian Business and appeared in December 2004....   [tags: Papers]

Powerful Essays
2060 words (5.9 pages)

Analysis of Tide Advertisements Essay examples

- Tide advertisements from the around the 1970’s only portrayed woman as washing the laundry. Perhaps our civilization has the image set that only women are the ones that do laundry and other household activities. What about men. Men are just as capable to wash their own clothes and clean the house. Tide ads from the 1970’s fit right into the category of women being somewhat degrading in comparison to men. “Equal opportunity regulations require the upgrading of women into high positions, but may woman who were offered positions had turned them down.” (DeSole 9) What this means is that in the 1970’s women were mainly advertised as being inferior to men....   [tags: Advertising, Marketing]

Powerful Essays
1211 words (3.5 pages)

The Evolution of Advertising Essay

- THE EVOLUTION OF ADVERTISING Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements. Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences....   [tags: Advertising]

Powerful Essays
1076 words (3.1 pages)

Connection Between Media, Advertising and Self Image Essay

- The connection between media, advertising, and self image has always been around. Be it the idea of being as skinny as the model on TV, or just drinking name brand Coke to be “cool”. Being like the model usually causes more problems than a simple Coke, but it all happens. The model on TV usually affects people in the way that the men or women may want to be tanned, skinny, strong, or all around good looking. The effects of Coke may only have a person have a different label on their drink to afford it....   [tags: Adverstising]

Powerful Essays
514 words (1.5 pages)

Comparing the Artwork of Dr. Seuss and Rube Goldberg Essay

- Comparing the Artwork of Dr. Seuss to the Artwork of Rube Goldberg Dr. Seuss has an interesting background that is often overlooked. Many fans do not know that the beloved children’s book author actually began his career drawing cartoons for magazines and advertisements (“The Advertising Artwork of Dr. Seuss”). In many of his advertisements and children’s books he has amazing elaborate machines that complete different tasks. This aspect of his artwork has many similarities to another famous cartoonist, Rube Goldberg....   [tags: Compare Contrast Comparison]

Powerful Essays
743 words (2.1 pages)

Two Kinds by Amy Tan Essay

- In “Two Kinds,” Amy Tan explores a theme of independence. Jing-me is an impressionable nine year old girl living in an apartment with her parents. She struggles with the high expectations of her mother, to become a prodigy. The conflict results in a rebellious independence. Tan develops Jing-me’s character as willful, defiant, and insecure. To begin, Tan demonstrates that Jing-me’s willfulness stands in the way of her success. For example, after failing many of her mothers prodigy tests, she begins to hate them....   [tags: Two Kinds, Amy Tan]

Powerful Essays
660 words (1.9 pages)

Advertising Essays

- Advertising Works Cited Missing "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product....   [tags: business Marketing Advertisisng Essays]

Powerful Essays
1889 words (5.4 pages)