Advertising is a multi-million pound industry. Advertising is the act
of promoting products, jobs or services by informing the public of the
product’s worth. Advertising is a powerful but expensive way.
Advertising has dichotomy as it falls into two main categories. One of
which is product advertising. Product advertising is a collective term
for public announcements designed to promote the sale of specific
products or services. For example, adverts of coco-cola, Audi, Levi’s
jeans. The second category is for Issue advertising which promotes
public welfare. It is used to raise awareness and to get donations to
help people and animals.
Advertising messages are disseminated through numerous and varied
channels or media. In advertising the term media refers to
communication vehicles such as newspapers, magazines, radio,
television, sky writing by aeroplanes or helicopters, billboards,
window displays, calendars, blimps, delivery trucks, wrapping papers,
shopping bags, direct mail – single product folders and multi product
catalogues and the super highway of internet.
An excellent advertisement will create a deep impression on its
viewers through particular techniques. Some techniques used are
narration, celebrity endorsement, music, colour, video-clips,
pictures, slogan and emotive language.
We have studied a range of TV product adverts one of which was of
Audi. Many clever techniques were used in this advert. The advert was
targeted at adults who have a family.
The advert has a story, which is about a man (father) who finds out
some important news. He drops the phone receive...
... middle of paper ...
...s they cannot afford. Moreover, stereotypes lead
to amnesia and other confidence problems which can ruin people’s
life’s and may cause in suicide.
However, advertising also have good side. Advertising can be used to
increase awareness in society about particular issues and in so doing
becomes a form of education. Anti-drug advertising such as “It’s OK to
say No”, and drink drinking campaigns are two examples of how society
uses the advertising industry as a means of promote public welfare.
Advertising is a good way to inform people what is available to buy
and if there where no adverts we wouldn’t know what to buy or we would
have end up buying he same product and not trying any thing different.
Things mentioned above depends upon what we see in advertisement –
information passed on or characters and their clothes.
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