Essay on An Analysis of Two Leaflets

Essay on An Analysis of Two Leaflets

Length: 977 words (2.8 double-spaced pages)

Rating: Good Essays

Open Document

Essay Preview

An Analysis of Two Leaflets
The media is everywhere. In your homes, in schools, in the workplace.
It is very powerful in its influence. It can change peoples’ lives and
affect the way they think. The media is very versatile. It can be used
for several purposes, from explaining things to persuading you to give
money to charity or vote for a certain political party. In this essay
I will compare two different media texts. They are both persuasive
leaflets: the first trying to get you to chose to rent a McCarthy &
Stone retirement apartment, the second is advertising hiking holidays
in Ireland.

The former of these leaflets came through my letterbox, and is aimed
at retired pensioners. The latter, I got from a travel agency. It is
aimed at 18-30 year old trekkers. I don’t think one would find these
leaflets anywhere else because they are very specific in both their
aim and their target audience.

A company called McCarthy & Stone, who rent out retirement apartments
to the retired and elderly, made the first leaflet. Its purpose is a
persuasive advert. It has a green, black and white colour scheme, with
plain modern font and important information in bold. It is laid out on
an A5 sheet that isn’t folded or perforated. It has a picture, a map,
and where there is a piece of important information, it is boxed out
in red or green. It contains a quote from a customer, in which the
lady (Mrs. Griffiths) talks about how cheap it is to heat the
apartments:

“It’s very reassuring to know you can keep your home comfortable all
...


... middle of paper ...


...et would be very successful towards its target audience
(which is stated in the small print, and is “17 – 35 year olds”) but
wouldn’t get much interest for younger or older people because as they
are trekking holidays, people over this age group may be physically
unable to participate, and people under this age range may not be
interested in walking for six days, just for the sake of walking, with
no ‘prize’ or incentive. The informal style would appeal to the target
audience.

In this essay, I have compared two different leaflets, both
advertising. They both would, in theory, be very effective at
achieving their goals. I believe that the companies chose the leaflet
as their selected form of media because it can reach many people; they
are cheap to produce in mass and are effective at getting their
message across.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Analysis of Leaflets: Drugs the Facts and The Score

- Analysis of Leaflets: Drugs the Facts and The Score 'Drugs the facts' and 'The Score' are both produced by the Health Education authority for a specific purpose, to inform young people of the dangers of drugs. 'The Score' may also have been produced to offer help to drug users as the National Drugs helpline is displayed clearly on the front cover. Both of the leaflets are specifically designed to appeal to a young audience, 'drugs the facts' is aimed at young teenagers between the ages 11-14 years old, whereas, 'The Score's target audience consists of more mature teenagers, between the ages 14-16 years old....   [tags: Papers]

Good Essays
1953 words (5.6 pages)

Designing a Leaflet Essay

- Designing a Leaflet Tasks: 1. Design Leaflet 2. Produce Pricing System 3. Create a website 4. Create a Labelling System Task 1: Analysis Design a leaflet containing the information of the content of the shop’s selling items, prices, opening and closing hours. Form of Output: · Hand made leaflet on an A4 sized page, which will be photo copied many times and be posted off to companies, businesses, and near by houses. The leaflet will contain pictures of sandwiches and various drinks Information to be output: · On the first page I will have the Lancre lunch box logo....   [tags: Leaflets Consumerism Essays]

Free Essays
1592 words (4.5 pages)

Comparing Two Charity Leaflets Essay

- Comparing Two Charity Leaflets Compare the advertising leaflet for Christian Aid with the leaflet produced by the rspca. Analyse how the different charities try to persuade their audience to change their view, and/or do something to help them, and the difficulties the charities face. Examine and comment on their effectiveness. The purpose of this essay is to compare two charity leaflets and to analyse the effectiveness and impact that they have on the audience. I will be comparing how they persuade the audience to act or think differently....   [tags: Papers]

Good Essays
2044 words (5.8 pages)

Essay on Analysis of Leaflets: The Score and Drugs the Facts

- Analysis of Leaflets: The Score and Drugs the Facts The leaflets 'The Score' and 'Drugs the Facts' both use the same genre as a teen magazine would, although they have subverted all the generic conventions so that they are in some way associated with drugs. Many effects are designed to achieve a subconscious response. As the reader registers them subliminally this is very effective. The overt purpose of both leaflets is to try and give accurate information about drug use and try to prevent it....   [tags: Papers]

Good Essays
1257 words (3.6 pages)

Analyzing two Leaflets; The Score and Drugs the Facts Essay

- Analyzing two Leaflets; The Score and Drugs the Facts Drugs the Facts is a small leaflet produced by the Health Education Authority (HEA) to discourage persuasively eleven to fourteen-year-olds from using drugs. The Score is a larger leaflet also produced by the HEA, aimed at educating fourteen to eighteen-year-olds about the dangers of drugs and how to handle situations involving them. The Government run the HEA and the National Drugs Helpline. Both leaflets have subverted the well-known genre of teenage magazines to appeal to their audiences....   [tags: Papers]

Good Essays
1813 words (5.2 pages)

Analysis of Features Used in Advertisement Essay

- Analysis of Features Used in Advertisement Advertising has one basic aim, which is to persuade people to buy goods or services. However, tactics are employed by advertisers to convince customers that they need or want the goods or services offer. Often, advertising can create a need, for example, in the case of “must have” latest fashions or designer labels. This is done by manipulating certain features of an advert such as pictures, slogans, headlines, etc, to emphasise the things advertisers think are most likely to convince you to buy the product when you se the advert....   [tags: Papers]

Good Essays
1177 words (3.4 pages)

Essay on An Analysis of A Tale of Two Cities

- An Analysis of A Tale of Two Cities By reading the novel A Tale of Two Cities by Charles Dickens, it gives us an understanding of the French Revolutionary War that cannot be found in textbooks. By reading between the lines, each of the characters represents the stirring emotions and reactions of the people that were affected by the War. Lucie Manett, who later becomes Lucie Darnay, is a tender and affectionate loving person. She is a very virtuous woman who reaches out to all human beings in need of love....   [tags: Tale Two Cities Essays]

Free Essays
464 words (1.3 pages)

Essay about Analysis of Silent Spring by Rachel Carson

- Analysis of Silent Spring by Rachel Carson Silent Spring is a novel written by a woman named Rachel Carson, which was published in 1962. With advance sales of 40 000 copies the book went on to be recognised in 1992 as the most influential book of the last 50 years, and was held in much the same respect and admiration as great works such as Karl Marx's 'Das Capital and Charles Darwin's 'The Origin of Species'. About the book ============== The book takes an in depth look at the hazardous and detrimental consequences of the use of chemical fertilisers and pesticides in not only agriculture, but in other activities particularly leisure....   [tags: Silent Spring Rachel Carson Agriculture Essays]

Good Essays
1277 words (3.6 pages)

Essay on Analysis of Two Kinds by Amy Tan

- Analysis of Two Kinds by Amy Tan In the story “Two Kinds”, the author, Amy Tan, intends to make reader think of the meaning behind the story. She doesn’t speak out as an analyzer to illustrate what is the real problem between her and her mother. Instead, she uses her own point of view as a narrator to state what she has experienced and what she feels in her mind all along the story. She has not judged what is right or wrong based on her opinion. Instead of giving instruction of how to solve a family issue, the author chooses to write a narrative diary containing her true feeling toward events during her childhood, which offers reader not only a clear account, but insight on how the narrat...   [tags: Two Kinds, Amy Tan]

Free Essays
1425 words (4.1 pages)

A Tale of Two Cities Essays: A Critical Analysis

- A Critical Analysis of A Tale of Two Cities Three Works Cited A Tale of Two Cities is a novel that is very complex and intense. Once you get to know the characters you can feel what they are going through and form a kind of bond with them. A Tale of Two Cities grabs the reader’s attention with the history of revolutions in the nation and the generations of that time, but it also keeps the reader reading with a sense of a pure violence that is hard to create. The combination of critical literary and historical methods brings out the novels complex structure and intense impact on the reader....   [tags: Tale Two Cities Essays]

Good Essays
633 words (1.8 pages)