Essay on An Analysis of Two Leaflets

Essay on An Analysis of Two Leaflets

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An Analysis of Two Leaflets
The media is everywhere. In your homes, in schools, in the workplace.
It is very powerful in its influence. It can change peoples’ lives and
affect the way they think. The media is very versatile. It can be used
for several purposes, from explaining things to persuading you to give
money to charity or vote for a certain political party. In this essay
I will compare two different media texts. They are both persuasive
leaflets: the first trying to get you to chose to rent a McCarthy &
Stone retirement apartment, the second is advertising hiking holidays
in Ireland.

The former of these leaflets came through my letterbox, and is aimed
at retired pensioners. The latter, I got from a travel agency. It is
aimed at 18-30 year old trekkers. I don’t think one would find these
leaflets anywhere else because they are very specific in both their
aim and their target audience.

A company called McCarthy & Stone, who rent out retirement apartments
to the retired and elderly, made the first leaflet. Its purpose is a
persuasive advert. It has a green, black and white colour scheme, with
plain modern font and important information in bold. It is laid out on
an A5 sheet that isn’t folded or perforated. It has a picture, a map,
and where there is a piece of important information, it is boxed out
in red or green. It contains a quote from a customer, in which the
lady (Mrs. Griffiths) talks about how cheap it is to heat the

“It’s very reassuring to know you can keep your home comfortable all

... middle of paper ... would be very successful towards its target audience
(which is stated in the small print, and is “17 – 35 year olds”) but
wouldn’t get much interest for younger or older people because as they
are trekking holidays, people over this age group may be physically
unable to participate, and people under this age range may not be
interested in walking for six days, just for the sake of walking, with
no ‘prize’ or incentive. The informal style would appeal to the target

In this essay, I have compared two different leaflets, both
advertising. They both would, in theory, be very effective at
achieving their goals. I believe that the companies chose the leaflet
as their selected form of media because it can reach many people; they
are cheap to produce in mass and are effective at getting their
message across.

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