Retail Merchandising Essay

Retail Merchandising Essay

Length: 1672 words (4.8 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Retail Merchandising

Retail merchandising is a management system of strategic planning and
tactical control, directed toward the financial enhancement of an
inventory and the profitable distribution of that inventory to the
retail consumer. Merchandising enables retailers to make the best use
of space and layout. It creates part of the communication process with
consumers and focuses on layout, design, traffic flow and display
advantage points. It links in with the overall development of a
company’s corporate image and strategies, and fits with the
organisation’s objectives to enhance and promote image. The primary
goal of retail merchandising is to influence the potential customers
to purchase a particular merchandise product at a particular retail
store. The techniques are used to focus customers’ minds on what is
available and enable the customers to move freely from one area to
another and to make the purchasing decisions easier. Visual
merchandising techniques are logical, practical and can be taught to
all of a store's employees. But first the retailer must instill in
employees a sense of ownership of the merchandise.

Body shop was founded by Anita Roddick in 1976, started from one small
shop in Brighton. Today, the Body Shop boasts over 1,900 stores in 50
countries, crossing 12 time zones and selling over 1,000 hair and
skincare products. The body shop plc is famous for creating a niche
market sector hi quality nature inspired skin and hair care products.
It is estimated that The Body Shop sells a product every 0.4 seconds
with over 77 million customer transactions through stores worldwide,
with customers sampling the cur...

... middle of paper ...

...nother key to understand merchandising
is to realise that a store is not two-dimensional. It should be
treated as is a piece of three-dimensional sculpture. Vertical
merchandising is more effective than horizontal merchandising because
the focus of horizontal images fades out to the sides. By contrast,
the eyes can take in an entire vertical image with one glance. Another
powerful visual merchandising technique is the law of interrupted
patterns. In any situation where there is a disruption of a prevailing
pattern, the eyes move immediately to the break in that pattern.
Another behavior pattern that retailers can capitalise on through
proper merchandising is the tendency that most people have to
automatically turn to the right. Putting fixtures at a 45 degrees
angle to the main traffic pattern ensures total visibility.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Application Master´s College Entry Essay for Fashion Program

- From the moment I starting my educational path I knew four years wouldn’t be enough to fill me with all the dimensions of the fashion industry. This led me to make my decision to apply for the M.S. Global Fashion Enterprise degree. When asked how this program at Philadelphia University would benefit me, I will begin by giving a background on my previous education. I started my undergraduate degree at Buffalo State College in upstate New York pursuing a Bachelor degree in Fashion Merchandising. After being in the program for a year I was confident in knowing I needed a change....   [tags: Merchandising, Retail, Clothing]

Strong Essays
825 words (2.4 pages)

Essay on I Am Competent And Qualified For An Entry Level Position

- My goal is to be able to work for a company, for example, Pottery Barn, Restoration Hardware or Room and Board and do the set visuals for the catalog shoots. I am competent and qualified for an entry-level position. To achieve this I plan to work hard to make myself stand out in the industry. My next step to achieve my goal is to network with people within these companies, while still keeping my options open for other job prospects. After I graduate I hope to work within one of these companies as an assistant visual merchandiser and work my way up the ladder....   [tags: Retailing, Retail design, Visual merchandising]

Strong Essays
1388 words (4 pages)

Fashion Trends in the Fifties Essay

- Fashion Trends in the Fifties “It was different in the USA, where wartime restrictions had been quickly removed, and where the new ‘consumer society’ was forging ahead – helped by new developments such as the start of the credit card system in 1950. But these differing conditions produced a similar effect on fashion both in Europe and America – a tendency to prefer the safe and normal, a veering away from the radical and extreme. ‘Normal’ felt good, especially with the memory of the war still so fresh in many people’s minds” (Baker 6)....   [tags: Fashion Retail Merchandising Essays Style]

Strong Essays
1509 words (4.3 pages)

How Do Items Do You Buy At Your Favorite Retail Store? Essay

- How many items do you buy at your favorite retail store. More often than not, we put more in our basket than we intended to. In this essay, I intend to answer the following question, how does strategically placing items in a retail store (also known as merchandising) increase sales. Through careful observation and planning, stores can convince shoppers to buy things considered “not on the list.” The science behind this product placement considers: eye level, consumer logic and reasoning, age of shoppers, and commonly bought products....   [tags: Retailing, Sales, Supermarket, Retail design]

Strong Essays
911 words (2.6 pages)

Essay on Fashion Design and Fashion Merchandising College Degrees

- Fashion major students are often told that those interested in the field of fashion, cannot build real careers without design and merchandising qualifications. The fashion industry is a creative world of its own with many opportunities available. Fashion design involves artistic construction of clothing; whereas, fashion merchandizing is focused on the business aspect of fashion products. Based on the construction, business, and styling of clothing, fashion design and fashion merchandising are two different fields of study....   [tags: students, careers]

Strong Essays
590 words (1.7 pages)

Essay about Best Practice Merchandising

- Best Practice Merchandising Introduction Retailing is around us everywhere. Whenever you buy something, it is usually from a retail outlet. Everywhere that you go, there is a retail outlet begging you to buy a new car or a jumper or a can of baked beans for only 39c. The world is also full of huge shopping centres and malls packed with retail outlets trying to make you purchase from their particular store. The competition in the retail industry is tremendous and these outlets all have to use certain techniques to try and make you buy from them....   [tags: GCSE Business Marketing Coursework]

Free Essays
2529 words (7.2 pages)

Essay on The Target Market For The Retail Store

- Retail stores consider many factors when designing the store to assist with maximizing the experience that the customer will encounter. The average customer has no idea that the store places such amount of thought into the setup and design layout. Everything from the merchandise displays to the locations of certain departments are designed to increase the revenue and success of the store. The target market for the retail store is classified as the type of customer that will contribute to the success and can evolve over time if the store is experiencing difficult times....   [tags: Department store, Retailing, Supermarket, Sales]

Strong Essays
1028 words (2.9 pages)

Marketing Strategies For The Retail Chain Stores Essay

- With retail chain outlets operating in a slow growth and unpredictable environment, the pursuit for dominance in the market has become more aggressive in relation to packaging, pricing, brand awareness, purchase intention and brand loyalty, thereby challenging companies to explore other marketing avenues to gain market share (Kent & Omar 2003). Such opportunities are exhibited through the increased emphasis placed on improving the quality of packaging, maintaining competitive pricing and creating loyalty amongst customers (Rowley 2005)....   [tags: Retailing, Marketing, Brand, Communication]

Strong Essays
778 words (2.2 pages)

Optimum Merchandising Loyalty And The Carrefour Brand Across All Stores Essay

- optimal merchandising loyalty to the Carrefour brand across all stores. Achieving this would strategies that reduced the costs of require Carrefour to redefine its processes, leverage information as an inaccurate product assortments, strategic asset and transform its existing systems without disrupting in- volume surges, demand uncertainties store operations has really spiced up its entrance using high impact visual displays to entice consumers in their mobile, entertainment, and health & beauty departments (Bekkhus, 2003)....   [tags: Hypermarket, Supermarket, Wal-Mart, Carrefour]

Strong Essays
988 words (2.8 pages)

The Importance Of Retail Economics And Its Impact On The Economy Essay example

- 5.5 Importance of Retail Economics Retailing has a tremendous impact on the economy. It involves high annual sales and employment. Retail involves the selling of goods to end users. While meeting the needs of customers, following are some of the functions performed by a retailer: Customer Convenience: Perhaps the most important role of bringing the ready to be consumed goods to the doorstep of the consumer is performed by the retail community. Consumers benefit from retailing as retailers perform marketing functions that makes it possible for customers to have access to a broad variety of products and services....   [tags: Retailing, Sales, Shopping mall, Product]

Strong Essays
921 words (2.6 pages)