worldwide, go any where in the world and ask someone about Mickey
Mouse or Daffy Duck and they will know that you are talking about
Disney. They have a huge range of advertising and merchandise ranging
from children's books and films to holiday resorts and theme parks.
The Disney brand appeals to all, children and adults alike.
People will expect stereotypical characters for good and evil, the
evil characters being quite dark and in dark surroundings, there
intentions will be and as well. They would expect the good character/s
to prevail at the end.
Beauty and the Beast is a classic film using old style animation
techniques. It has been recently digitally re-mastered for the next
generation to enjoy the magic of Disney. In comparison Toy Story uses
computer generated images that saves time and gives a more realistic
feel to the film. The animation techniques used in Beauty and the
Beast will make the audience expect an older story with more 'old
fashioned' morals whereas Toy Story uses modern animation techniques
the audience would expect a modern tale with a moral more to do with
issues at the moment.
In Beauty and the Beast the evil character changes during the film, at
the beginning the Beast is the villain. He turns down the old beggar
... middle of paper ...
...y stereotypical characters and obvious techniques such as the
use of colour and setting. These help make an impact on the audience
by letting them become involved by being able to hate the villain and
be on the good characters sides or vice versa.
I believe that Beauty and the Beast was the most successful in
portraying 'good and evil'. The use of settings such as the dark,
gloomy castle with the stormy weather and dark clouds around it tell
you immediately it is an evil place. The evil and good characters are
very clear to define as well; the Beast and Gaston are at one point
evil and Belle and the Beast good. The lighting shows good and evil
well, before Belle has any influence over the Beast or the castle it
is very dark and gloomy and over time becomes much lighter and
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