Advert 1 - Pulsar watches
I found this advert in GQ magazine. GQ magazines demographics are
young single or married working men, from around 20 to 40. The
Articles in this magazine vary from fitness to fashion to bikini
models to interviews with such stars as Collin Farrell and Thierry
Henry. The advertising agency have decided to target the range of
watches at this group of people. Young working men are fashion
conscious and have a high disposable income. The bachelor image of
these men reflects on their desire to attract women with their style
of expensive clothes and accessories.
The word pulse is found in the name pulsar. This represents the tick
of the watch marking rhythm of time. The connotation of this name is
the passionate heart beat and dynamic activity of a mans life. Pulsar
is the 'value' range, which is a euphemism for a slightly cheaper
range, of Seiko Watch Corporation. Seiko watches are world renowned
for horological excellence and design. When choosing a name for a
multinational product a company have to make sure that the brand name
can cross linguistic barriers. The structure of this word works when
pronounced in other languages.
The men likely to buy this product will be attracted by the offered
"prestige collection". These words are bold and highlighted using red
font which stands out. When text is highlighted it is to make the font
easy to read, the adverts main points are highlighted as not all
people have the time and patience to read it all. The men who read GQ
are upwardly mobile and this offer of class will attract them. This
cheaper range of product which re...
... middle of paper ...
...tare is very direct at the
reader suggesting strength and confidence. The Catwoman is on top of
the building suggesting women are on top of the world and in control.
At the bottom of the page there is a reference to a forthcoming film.
This advert campaign and the film 'Catwoman' use each other
symbiotically. Each in turn will bring to mind each others product.
The product range is displayed from antique to modern to suite all
tastes. Prices of the range are not mentioned showing they are
expensive and do not want to put people off visiting the website.
In my opinion this is a very good advert as it is extremely
eye-catching and seductive. It is part of a campaign to get women to
feel it is acceptable to buy diamonds for themselves following the
lead of many celebrities, and it puts its point across very vividly.
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