Essay about A Comparison of Two Advertisements

Essay about A Comparison of Two Advertisements

Length: 1109 words (3.2 double-spaced pages)

Rating: Good Essays

Open Document

Essay Preview

A Comparison of Two Advertisements

Advert 1 - Pulsar watches

I found this advert in GQ magazine. GQ magazines demographics are
young single or married working men, from around 20 to 40. The
Articles in this magazine vary from fitness to fashion to bikini
models to interviews with such stars as Collin Farrell and Thierry
Henry. The advertising agency have decided to target the range of
watches at this group of people. Young working men are fashion
conscious and have a high disposable income. The bachelor image of
these men reflects on their desire to attract women with their style
of expensive clothes and accessories.

The word pulse is found in the name pulsar. This represents the tick
of the watch marking rhythm of time. The connotation of this name is
the passionate heart beat and dynamic activity of a mans life. Pulsar
is the 'value' range, which is a euphemism for a slightly cheaper
range, of Seiko Watch Corporation. Seiko watches are world renowned
for horological excellence and design. When choosing a name for a
multinational product a company have to make sure that the brand name
can cross linguistic barriers. The structure of this word works when
pronounced in other languages.

The men likely to buy this product will be attracted by the offered
"prestige collection". These words are bold and highlighted using red
font which stands out. When text is highlighted it is to make the font
easy to read, the adverts main points are highlighted as not all
people have the time and patience to read it all. The men who read GQ
are upwardly mobile and this offer of class will attract them. This
cheaper range of product which re...


... middle of paper ...


...tare is very direct at the
reader suggesting strength and confidence. The Catwoman is on top of
the building suggesting women are on top of the world and in control.

At the bottom of the page there is a reference to a forthcoming film.
This advert campaign and the film 'Catwoman' use each other
symbiotically. Each in turn will bring to mind each others product.

The product range is displayed from antique to modern to suite all
tastes. Prices of the range are not mentioned showing they are
expensive and do not want to put people off visiting the website.

In my opinion this is a very good advert as it is extremely
eye-catching and seductive. It is part of a campaign to get women to
feel it is acceptable to buy diamonds for themselves following the
lead of many celebrities, and it puts its point across very vividly.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on A Comparison of Two Advertisements

- A Comparison of Two Advertisements Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. Advertisements are all around us: on billboards, in magazines, in newspapers, on the Internet, on airplanes, in shop windows, on posters and banners, on leaflets and so on. Advertisements attempt to persuade the subconscious that our lives would be improved if we bought the product on offer. Advertisements affect our lives because we see a product that we want and love so we buy it and when a new and better product comes along we push the old product to the back of the cupboard or even throw it away; this encourages...   [tags: Papers]

Good Essays
1255 words (3.6 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements I am going to compare two advertisements which I took from the magazine 'Marie Claire.' 'Marie Claire's target audience is young, sophisticated women, aged 18-30s. In the magazine, there is lots about fashion, beauty, relationships and general women's issues. I have chosen two different advertisements to compare. Both advertisements have very different, effective persuasive techniques which I am going to discuss. I am going to begin by describing the 'Always Ultra' sanitary towels advertisement....   [tags: Papers]

Good Essays
2088 words (6 pages)

Essay A Comparison of Two Advertisements

- A Comparison of Two Advertisements Advertisements are messages that are intended to influence and persuade their audience. Their purpose is to raise awareness of the existence of their product in the people whom they target and to promote the benefits of buying or using it. Adverts are paid for by the advertisers and is a major source of income for magazines - approximately 40% of revenues. Without money from advertising, much of the modern media would not exist. Therefore advertising is a commercial business as opposed to ‘free’ publicity like press releases and photo opportunities....   [tags: Papers]

Free Essays
4554 words (13 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements Advertising is a way of publicizing a product that you want to sell. There are many of different things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods that are out in the shops. Advertising effects me everyday because every time I see a advertisement it attracts me to the product and I think about buying it or saving up to buy it. In this assignment, I will be talking about two different car advertisements; one car advertisement, the Fiat Stilo advert comes from FHM magazine, a publication aimed at young men aged sixteen and over....   [tags: Papers]

Good Essays
1120 words (3.2 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements I am going to compare the two advertisements l have been given, one is 'Save the children' and one is 'Barnardo's'. The points I am going to discuss are logo and contact information, slogan use of emotive language, use of repetition, pictures, use of 'you', message, appeal and target audience. The logo in the 'Save the Children' leaflet is the upper half of a body reaching upwards. It is encircled by a thick line with a gap before it reaches the body....   [tags: Adverts, Compare and Contrast]

Free Essays
1015 words (2.9 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements In the Persil advert there is a woman that covers more than eighty percent of the A4 page. The whole of the advertisement follows a yellow theme. At the bottom right hand corner, there is the products picture- a box of washing up tablets, but this is small in comparison to the size of the woman. There is some writing, which suggests that if you use this brand of washing tablets help to keep your skin soft. We can tell that she is married because she is wearing a ring on her left hand, ring finger....   [tags: Papers]

Free Essays
887 words (2.5 pages)

Essay on A Comparison of Two Advertisements

- A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!. Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’....   [tags: Papers]

Free Essays
806 words (2.3 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements The female advert could be aimed at middle aged women. This is because it is not showing a really young person in the mirror such as a teenager, and it looks like someone in their mid-twenties or early thirties. This might make it less appealing to younger people, because it does not have the “fun factor” such as funky designs. The male advert could be targeting an age group between 18 and 30 but older people possibly will be tempted to purchase the product, as it could make men feel strong and masculine because of the design of the bottle....   [tags: Compare Contrast Marketing Brand]

Free Essays
1043 words (3 pages)

Essay about A Comparison of Two Advertisements

- A Comparison of Two Advertisements Advert 1 - Pulsar watches I found this advert in GQ magazine. GQ magazines demographics are young single or married working men, from around 20 to 40. The Articles in this magazine vary from fitness to fashion to bikini models to interviews with such stars as Collin Farrell and Thierry Henry. The advertising agency have decided to target the range of watches at this group of people. Young working men are fashion conscious and have a high disposable income....   [tags: Papers]

Good Essays
1109 words (3.2 pages)

Comparison of Two Advertisements Essay

- Comparison of Two Advertisements First of all, I will look at the history of advertising. Most historians believe that the first adverts were signs hung above shop doors in Babylon, now Iraq. This was as early as 3000 B.C. Many people could not read, so these early adverts were often symbols, for example a boot indicated a shoemakers shop. The first mass advertisement in Britain was in about 1472, after Johannes Gutenburg had invented movable type. It was a poster advertising the sale of a book, and was stuck to church doors....   [tags: Papers]

Good Essays
730 words (2.1 pages)