Analyzing and Reviewing the Effectiveness of Two Film Trailers
In this coursework assignment I will be analysing and reviewing the
effectiveness of two film trailers. The two trailers I will be
examining are "When Saturday Comes" and "Sense and Sensibility". The
trailers were both released in 1995 and were both produced by British
film companies, but this is in effect where the similarities end. The
two trailers are directed at two very different audiences as they are
advertising two contrasting genres. Where "When Saturday Comes" (WSC)
is aimed at the male football loving part of society, "Sense and
Sensibility" (S&S) is aimed at the female romantics of society. Of
course this generalises the aims of the trailers, but a film company
will direct its trailers at a specific target audience, the audience
they feel will most appreciate the film itself. I will be analysing
the ways in which the companies have tried to do this and commenting
on the methods' effectiveness.
From the opening moments of "WSC" it is made clear what the subject of
the film will be. As the film company's name is flashed up the sound
of cheering and chanting fades in, the sort one would encounter at a
large sports fixture. This is followed by the sight of large
floodlights being turned on accompanied by a dramatic "whoosh" with
each light. For anyone with any doubt, the theme has been established:
football. The next scene is of the Sheffield Utd team jogging up the
tunnel onto the football pitch with a series of balloons in team
colours being let off with excited fans looking on with anticipation.
The directors have not wasted any time in bringing the main storyl...
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... a film. Aside from
this the subject seems boring, even though I am an avid football fan
myself. The only part of the trailer that appealed to me was the
coarse Northern language. I enjoy watching gritty Brit-comedies
myself, so I could be tempted to give the film a try for its comedy
element. I find the trailer for "S&S" intrigues me much more, but I am
most definitely one for the classics- having a large collection of
them in my bookcase. There is not much of the plot given away and I
appreciate Hugh Grant's acting. The difficulty in choosing between the
effectiveness of these two trailers is that I am instantly biased by
the film genres. The topic of "WSC" (talented working-class man
achieves premiership success) just does not appeal to me whereas "S&S"
(classic romantic comedy with Hugh Grant) interests me greatly.
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looks like 'FUCK'. The use of what appears to be a swear word has the
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From now on I will look out for any film language used in a film as
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