Exploring How Nike Influences the Environments in Which It Operates Essays

Exploring How Nike Influences the Environments in Which It Operates Essays

Length: 1914 words (5.5 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Exploring How Nike Influences the Environments in Which It Operates


The main objective of this essay is to answer the question "to what
extent does Nike influence the shape of the environments in which it
operates?" To reach this objective, I will first talk a little bit
about the components of this question, which are "Nike" and

There is a tiny difference between a global and multinational company,
but in general they are companies which operate in a number of
countries and have production or service outside the country of

About Nike:

The global corporation we know today as Nike originated from a small
company founded in 1962 by two sports runners. The main activity of
this small company was importing cheap athletic shoes from Japan and
sells them to the U.S. market. From this small start sprang one of the
largest sports wear companies in the world, with products known and
distributed in the different five continents.

What is meant by "environments"?

Environments in the business world are the set of internal and
external influences the organization is subject to. An interaction is
necessary between the organization/ business and its environments to
assure the existence of the business.

The internal environments represent the organization staff, office
technology, the wages and finance, etc.

The external environments are categorized to;

- Micro-environments: represented in the organization's customers,
agents, suppliers or competitors.

- Macro-environments which are the political, economic,
social/cultural and technological forces.

It is vital for orga...

... middle of paper ...

why MNCs move their production outside the borders. This law created a
free-trade zone between the United States, Canada, and Mexico. Nike
took advantage of this law and already has production on the borders
between USA and Mexico.


Organizations are not self-contained or self-sufficient. They interact
with and are influenced by their environments. Organizations including
global and multinationals depend on their environment as a source of
inputs and as a recipient of their outputs. It is a two way


- Jane Sturges, "Keep on Running", B200 Understanding Business
Behavior, OU.

- Video, B200 Understanding Business Behavior.

- Understanding Business: Environments, Edited by: Michael Lucass,The
Open University,

- Nike official Web site (www.nikebiz.com)

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Nike's Impact : Nike And The Globalization Of Nike

- Mega brands like Nike have been described as mediums for of globalization and technology for years. Nike being a flexible brand, elevated to the next level. The end results for Nike was innovating ad campaigns, superstars like basketball legend Michael Jordan, expansion of mega stores such as Nike Town, and Nike World campus. The Nike swoosh is meanwhile believed to be the most recognizable brand icon or corporate logo, conveying "Nike" without the need of words. The swoosh was designed by a university student attending a class taught by Nike CEO Phil Knight....   [tags: Nike, Inc., Swoosh, Carolyn Davidson]

Strong Essays
950 words (2.7 pages)

Exploring Information Environments Part A Essay

- Exploring Information Environments Part A Discovering the Association of College & Research Libraries The Association of College & Research Libraries, also known as ACRL, is a division of the broader American Libraries Association (ALA). This division focuses on representing primarily academic libraries and academic librarians, but also support staff, and those with a vested interest in academic libraries. It is important to note that this association is not an elitist one. All academic libraries and their staffs are given due consideration: “ACRL represents librarians working with all types of academic libraries—community and junior college, college, and university —as well as comprehensiv...   [tags: Library, Librarian, Public library]

Strong Essays
2184 words (6.2 pages)

Essay about Nike: Moving Beyond Sweatshops

- Nike Inc takes pride in being an ethical company. Nike places their responsibility to their stakeholders, internal and external, at the top of their priority list. They expend great of time, money, and resources to ensure that they are fulfilling their ethical duty, and achieving the highest standards of ethical responsibility. Because of Nike’s efforts to maintain their ethical integrity, Nike is a good corporate citizen. Nike’s motto says that Nike Inc was founded on a handshake. Their goal from the beginning was to build business with their partners based on trust, teamwork, honestly, and mutual respect....   [tags: Nike's Labor Practices]

Strong Essays
1768 words (5.1 pages)

Nike Inc and Sweatshops Essay

- Table of Content: • Introduction • Case study analysis • Facts which impact the decision : • Choices/Alternatives • Stakeholder • How do the alternatives impact society. • How do the alternative impact business. • How do the alternatives impact me, as a decision maker. • How ethical or unethical would be each of my alternatives. • What course of action should be taken. • Conclusion • Recommendations • References …………………………………………………………………….. Introduction: This paper will give a brief introduction about the history of Nike Sweatshops which will shed the light on their public image and their manufacturing process....   [tags: Nike vs Human Rights]

Strong Essays
2677 words (7.6 pages)

Philip Knight of Nike Essay

- Philip Knight is the chairman, CEO, and co-founder of Nike and he currently owns more than 90% of the firm. The company is internationally known for its trademark "swoosh" and its leadership in the athletic apparel industry. Philip H. Knight's involvement with a sporting goods company is not accidental. He has always loved running, was a miler in college and has participated in marathons since. Knight received a BBA in Accounting at the University of Oregon in 1959, and was an MBA student at Stanford University....   [tags: Nike CEO Sports]

Strong Essays
1796 words (5.1 pages)

Essay Nike: The Sweatshop Debate

- Should Nike be held responsible for working conditions in foreign factories that it does not own but where subcontractors make products for Nike. In many ways, it seems obvious to me that Nike should be held responsible for working conditions in foreign companies where products for Nike are made. In my opinion a company is not only responsible for itsʼ own employees but also for the employees that produce for them even though theyʼre not in their own company. I think that every part of the supply chain is partially responsible for the entire supply chain....   [tags: Nike Cheap Labor Outsourcing]

Strong Essays
1825 words (5.2 pages)

Analysis of Nike Essay

- Analysis of Nike Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in store outlets in suburban markets....   [tags: Nike Tennis Shoes Retail Businesses Essays]

Strong Essays
3790 words (10.8 pages)

Nike Case Analysis Essay

- Nike Case Analysis The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries....   [tags: Nike Business Analysis Marketing]

Free Essays
943 words (2.7 pages)

Nike Case Study Essay example

- In this Case Study Analyses, an objective SWOT Analyses will be done to help identify potential strengths, weaknesses, opportunities, and threats within the Nike Corporation. It will look at the role of promotions as a consumer product company, offer possible promotional objectives, and consider other promotional methods the Nike Corporation may wish to implement in its quest to remain the market leader. History, Development, and Growth From their marketing strategies to their selling philosophies, Nike has developed one of the most recognizable and demanded name and logo tandems ever created....   [tags: Marketing Case Study Analysis Nike]

Strong Essays
1597 words (4.6 pages)

Nike Essay

- Case Study: Nike, Inc. International Business and Trade Unit II (Prof. Sosland) Vera Tillmanns 1. Company Ethics: Nike Inc. in Cooperation with its suppliers Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand....   [tags: Nike Sweat Shop Case Study Analysis Ethics]

Free Essays
1371 words (3.9 pages)