The Contrast Between the Daily Mail and the Independent Essay

The Contrast Between the Daily Mail and the Independent Essay

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The Contrast Between the Daily Mail and the Independent

Newspapers need to aim at a specific corner of the market to be
successful. The main reason for this is that if you have a readership
consisting of a specific class or type of people eg. Middle class
business men. Then advertisers who want to appeal to that specific
audience will use that paper for their advert and the paper can obtain
large profits from adverts and the advertisers can sell lots of
products. Therefore the paper needs to know the readers status so it
can tell the advertisers what kind of people they could reach by
advertising with them. Whereas the Mail doesn't put adverts on the
front page (as there is limited space), the Independent being a
broadsheet newspaper has more space to be able to show one or two
adverts as well the copy.

The mastheads for the two papers are totally different. The names
Daily Mail and Independent have significant meaning that gives an
outline of what the paper is about. The name 'Daily mail' is supposed
to give a sense of regularity and reliability as it is 'Daily' and it
regular like the post. The name 'Independent' relates that the paper
will present a balanced report and leave you to make your own personal
conclusion. The Mail uses a gothic type font; this is to make the
paper look well-established and authoritative. The Independent uses a
bold but elongated writing to imply an authoritative but more modern
and stylish look. This is hoped to convey an up-to-date feeling that
makes the paper seem the right choice for current news and issues.

The Mail uses no motto but in-between Daily and Mail is the Royal
Crest of Arms which...


... middle of paper ...


...tching and dramatic. The Independent uses a picture of
Clair Short, the cabinet member who has been opposing Blair, walking
out of her London office with a smirk on her face.

The layout the two papers are very different also as they both have
different views over which feature of the front page deserves the most
space. The Mail on one hand feels that both the Headline and the Photo
deserve about a third of the page whereas the copy, strap lines and
masthead are left to share the final third. Whereas the on the
Independent's front page the copy is seen to be much more important
and about a half is given over to this, they use a small photo and
headline, the opposite of the Mail front page as they are attracting
different minded groups of people. Therefore it proves the need for a
paper to specify its readership class.

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