Essay on A Comparison of Two Advertisements

Essay on A Comparison of Two Advertisements

Length: 1255 words (3.6 double-spaced pages)

Rating: Good Essays

Open Document

Essay Preview

A Comparison of Two Advertisements


Advertising is a tool used by businesses to inform us about their
products and to persuade us to buy them. Advertisements are all around
us: on billboards, in magazines, in newspapers, on the Internet, on
airplanes, in shop windows, on posters and banners, on leaflets and so
on. Advertisements attempt to persuade the subconscious that our lives
would be improved if we bought the product on offer. Advertisements
affect our lives because we see a product that we want and love so we
buy it and when a new and better product comes along we push the old
product to the back of the cupboard or even throw it away; this
encourages us to waste money and is bad for our environment.

The first advertisement I will be looking at is selling FCUK
deodorizing spray, eau de toilette no 1, body wash and soothing after
shave balm. The second is for another perfume 'So You' by Giorgio
Beverly Hills. I found both of these advertisements in an issue of UK
Fashion magazine.

The FCUK advertisement uses amusing word play, at first glance it
looks like 'FUCK'. The use of what appears to be a swear word has the
effect of grabbing the readers' attention. This word play is used
effectively to get the message across that the product is simple and
quick to use 'FCUK grooming', this advertisement is aimed at men who
want to smell and look good without spending too much time in the
bathroom. The use of such potentially inflammatory word play also gets
the message across that this product is suited to a fun-loving, laid
back kind of man, the kind of man who wouldn't be offended by such
language. 'Grooming' is something th...


... middle of paper ...


...uy these
products for themselves, by targeting their wives and partners in this
way, the company is cleverly selling their products to men who still
have this attitude. Women definitely want their men to look good and
smell good but know that many of them don't want to spend hours
grooming themselves so this product will appeal to women for this
reason.

The 'So you' advert would definitely appeal to the target audience of
this magazine. Women with careers and families do still want some old
fashioned glamour in their lives and would be tempted to buy this
product as a way of achieving it.

Both advertisements appeal to me and make me want to go out and buy
them either for myself or as a present for a friend or a family
member. They both come across as being exciting and glamorous, but in
very different ways.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on A Comparison of Two Advertisements

- A Comparison of Two Advertisements Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. Advertisements are all around us: on billboards, in magazines, in newspapers, on the Internet, on airplanes, in shop windows, on posters and banners, on leaflets and so on. Advertisements attempt to persuade the subconscious that our lives would be improved if we bought the product on offer. Advertisements affect our lives because we see a product that we want and love so we buy it and when a new and better product comes along we push the old product to the back of the cupboard or even throw it away; this encourages...   [tags: Papers]

Good Essays
1255 words (3.6 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements I am going to compare two advertisements which I took from the magazine 'Marie Claire.' 'Marie Claire's target audience is young, sophisticated women, aged 18-30s. In the magazine, there is lots about fashion, beauty, relationships and general women's issues. I have chosen two different advertisements to compare. Both advertisements have very different, effective persuasive techniques which I am going to discuss. I am going to begin by describing the 'Always Ultra' sanitary towels advertisement....   [tags: Papers]

Good Essays
2088 words (6 pages)

Essay A Comparison of Two Advertisements

- A Comparison of Two Advertisements Advertisements are messages that are intended to influence and persuade their audience. Their purpose is to raise awareness of the existence of their product in the people whom they target and to promote the benefits of buying or using it. Adverts are paid for by the advertisers and is a major source of income for magazines - approximately 40% of revenues. Without money from advertising, much of the modern media would not exist. Therefore advertising is a commercial business as opposed to ‘free’ publicity like press releases and photo opportunities....   [tags: Papers]

Free Essays
4554 words (13 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements Advertising is a way of publicizing a product that you want to sell. There are many of different things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods that are out in the shops. Advertising effects me everyday because every time I see a advertisement it attracts me to the product and I think about buying it or saving up to buy it. In this assignment, I will be talking about two different car advertisements; one car advertisement, the Fiat Stilo advert comes from FHM magazine, a publication aimed at young men aged sixteen and over....   [tags: Papers]

Good Essays
1120 words (3.2 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements I am going to compare the two advertisements l have been given, one is 'Save the children' and one is 'Barnardo's'. The points I am going to discuss are logo and contact information, slogan use of emotive language, use of repetition, pictures, use of 'you', message, appeal and target audience. The logo in the 'Save the Children' leaflet is the upper half of a body reaching upwards. It is encircled by a thick line with a gap before it reaches the body....   [tags: Adverts, Compare and Contrast]

Free Essays
1015 words (2.9 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements In the Persil advert there is a woman that covers more than eighty percent of the A4 page. The whole of the advertisement follows a yellow theme. At the bottom right hand corner, there is the products picture- a box of washing up tablets, but this is small in comparison to the size of the woman. There is some writing, which suggests that if you use this brand of washing tablets help to keep your skin soft. We can tell that she is married because she is wearing a ring on her left hand, ring finger....   [tags: Papers]

Free Essays
887 words (2.5 pages)

Essay on A Comparison of Two Advertisements

- A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!. Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’....   [tags: Papers]

Free Essays
806 words (2.3 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements The female advert could be aimed at middle aged women. This is because it is not showing a really young person in the mirror such as a teenager, and it looks like someone in their mid-twenties or early thirties. This might make it less appealing to younger people, because it does not have the “fun factor” such as funky designs. The male advert could be targeting an age group between 18 and 30 but older people possibly will be tempted to purchase the product, as it could make men feel strong and masculine because of the design of the bottle....   [tags: Compare Contrast Marketing Brand]

Free Essays
1043 words (3 pages)

Essay about A Comparison of Two Advertisements

- A Comparison of Two Advertisements Advert 1 - Pulsar watches I found this advert in GQ magazine. GQ magazines demographics are young single or married working men, from around 20 to 40. The Articles in this magazine vary from fitness to fashion to bikini models to interviews with such stars as Collin Farrell and Thierry Henry. The advertising agency have decided to target the range of watches at this group of people. Young working men are fashion conscious and have a high disposable income....   [tags: Papers]

Good Essays
1109 words (3.2 pages)

Comparison of Two Advertisements Essay

- Comparison of Two Advertisements First of all, I will look at the history of advertising. Most historians believe that the first adverts were signs hung above shop doors in Babylon, now Iraq. This was as early as 3000 B.C. Many people could not read, so these early adverts were often symbols, for example a boot indicated a shoemakers shop. The first mass advertisement in Britain was in about 1472, after Johannes Gutenburg had invented movable type. It was a poster advertising the sale of a book, and was stuck to church doors....   [tags: Papers]

Good Essays
730 words (2.1 pages)