Every employee on the payroll is a spokesperson for the company. And what they say in the marketplace carries more weight than the best annual report, the most creative advertising slogan or the most aggressive public relations campaign. Yet company after company fails to partner with this incredible asset.
The results of recognition, communication and win/win partnership programs go directly to the bottom line in terms of increased productivity, lower absenteeism, and the creation of well-informed ambassadors to the communities and markets critical to the organization's success.
In my experience as an account executive for a PR firm specializing in employee communication, I have seen these programs work for many clients. If an employee is unhappy or feels that the company is keeping things hidden from them, they will be the first to verbally destroy the company in the public's eye. However, if they feel that the company is open, honest and recognizes employees that go above and beyond their job description, these employees will enable the comp...
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- There has been little research done on how the language of those in leadership positions can effect employee communication, but the Motivating Language Theory (MLT) suggests that speech can affect the willingness of the employee and improve communication skills along with employee performance. This theory was tested according to the Motivating Language Scale (MLS) which views three different speech acts: The locutionary language defines and explains the culture, rules, and regulation of an organization in hopes that the employee interprets the new information easily and adapts accordingly.... [tags: Management, Communication, Philosophy of language]
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Communication And Employee Benefits : Measuring Effectiveness, And The Inverted Pyramid Format Of Hr And Communication
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