In 1937, the German government founded Volkswagen to mass produce a low priced "peoples car." A Nazi organization called the German Labor Front operated the company originally. They brought in Ferdinand Porsche to design the car. He used elements from his type 32 prototype NSU that he designed in 1934. Such elements were an air cooled horizontally opposed four cylinder rear mounted engine and torsion bar suspension. Production was supposed to start at the Kdf-Stadt factory in September 1939, but this turned out to be the same month that world war two was declared and the car was put off. As the war raged on, the factory was used to produce military vehicles. By 1943 the factory had 12,000 prisoners of war repairing aircraft inside it. Near the end of the war, the factory was used to manufacture the V1 buzz bomb. For most of the war the factory was not bombed because it was so new it was not on many allied maps. However, several daylight allied attacks finally took it out. After the war, West Germany help rebuild itself with the Volkswagen. In merely a decade, nearly half the cars on the West German roads were Volkswagens.
By the 1950's Volkswagen exports were strong to all the world except the United States. This was because of its unusual rounded shape, small size, and historical connections to Nazi Germany. In 1953, out of 6.6 million new cars sold in the US, 330 of them were Volkswagens. This figure was partially caused by the lack of foreign service stations. So by the turn of the century, Volkswagen had 807 dealerships scattered across America. In the spring of 1959, a full page advertisement appeared in The New York Times with a picture of a man drinking coffee while his ...
... middle of paper ...
... with the first ever Volkswagen V-6 called the VR-6. In 1995 the VR-6 was named one of the top ten engines by Ward's Auto World. In 1998 Volkswagen introduced the New Beetle. It was quickly named the most original car in the world.
The Volkswagen holds a unique place in automotive history. It started from next to nothing after the war, and grew into a world class car company through introducing many new innovations to is various models.
Auto World, "Volkswagen Celebrates 50 years on American roads," [WWW
document],no date,(accessed 3-6-01) URL:
Barber, Chris, "VW in history, early design," Dune Buggies and Hot VWs, April
2000, pp. 56-57,104.
Seume, Keith, VW BEETLE Custom Handbook, Bideford, Devon, Bay Veiw
Books Ltd., 1989, 1992, pp. 6-35.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- “The car is quite unattractive to the average motorcar buyer, is too ugly and too noisy … If you think you're going to build cars in this place, you're a bloody fool, young man."(Volkswagen, 2008, p. 1 ) This is what was once said about the Volkswagen Company; as time has passed no words could have ever been so wrong. Nazi Germany established Volkswagen through Hitler’s persistence in an effort to create an affordable automobile for the German people, but over time the late 1930’s people’s car quickly evolved into a modern day auto enterprise.... [tags: new factory, german]
938 words (2.7 pages)
- Brands have been around for at least 5000 years and to this day our societies have evolved a great deal in regards to this aspect. The reason why brands have become of a greater importance in today’s society is because of our increased want rather than need (what we need to stay alive such as food and shelter) for a new and customised product thus “moving from an economy of mass production to an economy of mass customisation”. (Neumeier, Morgan & Edgar, 2006) Nevertheless, brands have become an important part of our lives, in many cases being a reflection of who we are or what we would like to become.... [tags: Volkswagen Salvage Image]
3441 words (9.8 pages)
- Volkswagen, a Promoter of Global Warming History of Debated Subject and How It become Important Global warming has been a subject of debate for a decade now and has gained prominence in its discussions especially in the second half of the last decade. The issue of global warming, in fact, is becoming more of a worry owing to increase in fuel emission that leads to growth in global warming (Nordhaus 34). Currently, global warming is a social and political topic owing to the effects it has on people.... [tags: Carbon dioxide, Greenhouse gas, Global warming]
1074 words (3.1 pages)
- Advertising in the 50s was primarily focused on the return of traditional family values, and portraying the consumer’s role in society’s prestige. But, during the recession of 1959 to 1961, the time was ripe for some innovation in the advertising industry. Surly enough, a single ad appeared that changed the course of advertising history. The Volkswagen Beetle, a seemingly ugly car with all odds against it in the American market of huge, tail-finned vehicles of the 1950s, surprisingly prospered. The advertisement campaign broke all previous rules of using wide-angle photography, and beautiful women.... [tags: marketing strategy]
650 words (1.9 pages)
- Volkswagen of America’s decision to establish and cultivate its IT through the late 1990s came at a proper time. Not only were Volkswagen’s new products hitting the American market with promise to revive the company’s brands, but also consumers were coming to expect features like e-marketing and efficient product distribution. Dr. Uwe Matulovic, the new Chief Information Officer (CIO) of Volkswagen of America (VWoA), had two primary concerns: defining governance and establishing development process directives.... [tags: Process, Management]
925 words (2.6 pages)
- On 2007, Volkswagen AG financial performances hit its record sales and earnings, selling more than 6 million car in a year and accumulating approximately €113,808,000 sales revenue (Volkswagen Annual Report, 2008). Martin Winterkorn, Volkswagen's Chairman of the Board Management realised that Volkswagen secret of success is thanks to the continuous effort towards new knowledge creation and innovation process. Gurteen (1998) stated that collaboration enabling firms to initiate faster knowledge creation and innovation.... [tags: automobile manufaturing, Volkswagen AG]
2545 words (7.3 pages)
- Globalizing Volkswagen BACKGROUND Since its beginning in 1938, when the Germany government laid the foundations of the first Volkswagen factory to build a "People's Car", Volkswagen has had its times of trial and prosperity. Hardly making it through the end of World War II, this company has had several different executives to take it in many different directions, some bringing prosperous growth and others defeat and lost investment. Competition brought VW to its knees in the late 1980's and early 1990's, and they faced defeat if they couldn't turn it around to compete against the new Japanese manufacturing and production that decreased the costs of cars making them more affordable and appe... [tags: Business Analysis Strategy Management]
1271 words (3.6 pages)
- When somebody drives through a town, what might they see. Buildings, billboards, and signs may come to mind. What might they see on the buildings, billboards, and signs. Most of them would probably contain a logo. A logo is a symbol or other design adopted by an organization to identify itself. Designs for logos and thoughts of logos have always been evolving and changing throughout time and many companies choose to modernize themselves in the culture of the time period they are in by changing and tweaking their logo to be more appealing.... [tags: Apple, Volkswagen, and Pepsi]
1064 words (3 pages)
- By the reading of it, Volkswagen management expressed what seemed like genuine shock when the EPA and California’s Air Resources Board revealed their joint findings regarding the automaker’s manipulation of US emissions testing for diesel cars outfitted with a particular 2.0-liter, four-cylinder engine. Last Sunday, the company’s then CEO, Martin Winterkorn, issued a brief statement declaring that the Board of Management at Volkswagen AG “takes these findings very seriously.” The findings revealed that the automaker used “defeat devices” to fool emissions testing, effectively concealing the reality that certain cars spew emissions some 10 to 40 times the legal limit.... [tags: Volkswagen Group, Volkswagen, Audi]
728 words (2.1 pages)
- “The Group’s goal is to offer attractive, safe and environmentally sound vehicles which can compete in an increasingly tough market and set world standards in their respective class.” (Volkswagen’s, mission statement) Volkswagen Group is a German corporation, it manufactures: passenger cars, commercial vehicles, motorcycles and engines. Volkswagen extended its lead over Toyota in May 2016, and it has every chance to finish the year as the world’s largest automaker. (Forbes) The company owns Audi, Volkswagen, Bentley, Porsche, Lamborghini and Bugatti.... [tags: Volkswagen Group, Volkswagen, Diesel engine]
898 words (2.6 pages)