What impact do the mass media have on modern government and politics?
The mass media is now a global phenomenon and has revolutionized the way individuals communicate with each other and receive information. In this essay I will examine the three forms of mass media - newspaper, radio and television - and the way they have evolved. I will explain the three main theories relating to the impact of mass media on the public. I will then discuss how media has altered the emphasis of government at election time and on a day-to-day basis.
The term 'mass media' embraces all kinds of information sources, such as books, pamphlets, mail circulars and films. The three principle sources of political information are however television, radio and newspapers. The mass media is a recent innovation, which has reformed the way politics, and government operates. "Without newspapers, radio and pre-eminently television, the present political system could not work. The media are so omnipotent and all-pervasive we are often unaware of the addictive hold they exert over our attention and the messages they implant in our consciousness on a whole range of matters." Television is widely seen as the most important of the three mediums, and radios, the least. In a survey relating to the 1983 British election, television was cited as the most important media source by 63% of respondents, newspapers by 29% and radio by 4%.
Prior to mass media, communications was mainly verbal, between small groups, or by the church or political groups such as the Diggers or Levellers. The first medium to come about was newspapers at the end of the Nineteenth Century. These were largely unregulated and free to ...
... middle of paper ...
Burlatsky, F. The Dangers of Press 'Power Without responsibility'. In Miller, W.L. (ed.) Alternatives To Freedom. passim
Clark, M.J. (ed.) Politics and The Media. Pergamon Press. Oxford. 1979.
Jones, B. Politics UK. Harvester Wheatsheaf. Hemel Hempstead. 1994.
Joslyn, R. Mass Media and Elections. Addison-Wesley. London. 1984.
Maarek, P.J Political Marketing and Communication. John Libbey. London. 1995.
Miller, W.L. (ed.) Alternatives To Freedom. Longman. London. 1995.
Neustadt, R.E. Presidential Power and the Modern Presidents. Free Press. USA. 1991.
Patterson, T.E. Television and election strategy. In Benjamin, G. (ed.) The Communications Revolution in Politics. Passim
Schupham, J. The Revolution In Communications. Holt, Rinehart and Winston. Hertfordshire. 1970.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Introduction The main aim of this report is to analyze the impacts of changes in the media concerning the societal and individual view of politics and politicians. The report also describes significant milestones in mass media since the year 1960 and examines the impact of mass media on how people think politically. The report then considers the effect of technological advancements in mass media and the effect on the results of elections. The use of mass media has increased over the last fifty years in that it is a primary medium through which supporters of various campaigners share their ideas and views concerning politicians and different political parties.... [tags: Mass media, News media, Journalism]
1829 words (5.2 pages)
- I. Introduction—Media does contain bias in its message In a culture whose economic and social well-being is directly proportionate to the news of the moment, the purveyors of the media outlets and their mediums are uniquely responsible for ’getting it right’. Unfortunately, ‘right’ is subjective to who is giving and who is getting. This subjectivity is reflective of personal bias’, individual intent, beliefs and agendas. While it may not always be intentional as such, bias is always present, not so much in the delivery as much as in the perception or receipt.... [tags: Journalism, Mass media, Bias, News media]
875 words (2.5 pages)
- Mass media is a mediator that is used to broadcast information to public and it can present in numerous ways via print media, electronic media and interactive media. The function of mass media is very broad which can vary from an important role of shaping public opinion to individual for entertainment. In today’s world, there are lots of people using media to communicate and connect to the world, those people distributed to sender and receiver. Indeed, the largest sender is the origins of media such as newspaper, radio and internet.... [tags: Mass media, Media, Propaganda, Newspaper]
929 words (2.7 pages)
- The media landscape has evolved tremendously over the decades. It was initially sought by the framers as a mechanism for political leaders to communicate with each other. Now, media is seen as a means of entertainment and for people to know what is going on around them. The basic roles of the media are; being a watchdog; where the media examines thoroughly government actions, informs the majority of any issues in electoral choices and any public policies. Infotainment is a mixture of informational, news surrounded with entertainment.... [tags: Mass media, Newspaper, News media, Journalism]
965 words (2.8 pages)
- Cary, Mary Kate. "5 Ways New Media Are Changing Politics." 4 Feburary 2010. U.S. News. 14 October 2015 In this article Mary Kate Cary opens up with the supreme court decision to not restrict the use of corporate funds in political advertising so that she can make her point that big money ads are not the most effective way for candidates to reach American constituents. She argues that social media is a new way for politicians to connect with citizens. Her five claim are that Americans can now, choose the media they wish to consume, share the media they choose the share, like posts they agree with and dislike posts they do not agree with, connect with others on social media, and donate to ca... [tags: Mass media, Media influence, Marshall McLuhan]
1832 words (5.2 pages)
- In Media & Environment: Conflict, Politics, and the News, Libby Lester presents a comprehensive argument that examines how media generates awareness, impacts opinion, and stimulates debate. She writes that the state of the natural environment is a serious problem and by studying the politics and conflicts in the media, we can begin to find solutions to environmental decline. Questions regarding news media’s ability to produce these solutions are asked with a strong sense of urgency– and rightly so.... [tags: Mass media, News media, Journalism]
1104 words (3.2 pages)
- The most effective media that has affected humanity the most would have to be television. Over the years, television quality has improved which has caused more people to spend more time sitting on their couch and watch whatever is on. Excessive use of television has led to the creation of the cultivation theory. The cultivation theory understands the cultural and social impact of media, especially television viewing in relation to concepts of social reality (Morgan, Shanahan, & Signorielli). Creator of the cultivation theory, George Gerbner, noticed television consumes more attention and time of people more than any other activities combined (Morgan, Shanahan, & Signorielli).... [tags: Mass media, Media, Media influence]
869 words (2.5 pages)
- Mainstream media is vital means which keep people informed about event and news over the world.Media plays an important and powerful part in our lives. The Media’ is an incredibly powerful way to send information and messages to specific groups of people, a particular society, or just about everyone.Recently, the media has gained more control over what political information is presented to the public.in America, they try to pay close attention to everything that goes on in the government. Whatever decision they make the people want to know when, where, why, and how.... [tags: Mass media, Propaganda, Mainstream]
1358 words (3.9 pages)
- It is imperative that people understand the concentration of media ownership also referred to as media consolidation. This term refers to a course of action whereby a few individuals or organizations control an increasing share of the mass media. Research reveals increasing levels of consolidation with many media industries that are already highly dominated by a very small number of organizations. Media consolidation is closely related to issues of editorial liberation, media bias, and freedom of the press (Common Cause 2007), which are usually discussed by those who view it as dangerous to society.... [tags: The Media]
1472 words (4.2 pages)
- The mass media has become a very significant player in the politics of US foreign policy. There are two major reasons for this. First Americans society and the global environment have grown in complexity and in importance in affecting the lives of Americans; people have developed a greater need for information about national and international affairs. Second during the 20th century a media revolution occurred that makes it possible for the mass media to rapidly communicate information anywhere on the planet.... [tags: Politics]
462 words (1.3 pages)