Essay on The Truth Behind Advertising

Essay on The Truth Behind Advertising

Length: 636 words (1.8 double-spaced pages)

Rating: Good Essays

Open Document

Essay Preview

The Truth Behind Advertising

During the first ads of the century, the media has always tried to send hidden messages through the ads telling you to buy their product. However, as times have changed, so too have the methods of trying to manipulate the buyer to buy a certain product. The first ads were originally conservative and not as sexually explicit as they are today. However, today, many ads are very sexually explicit and show both men and women as sexual objects. There are many ads that also contain implicit messages that make the reader self conscious of their looks. One of these ads was a two page add in the October issue of Maxim. The ad is an advertisement for DKNY The Fragrance. This ad is sexually explicit and causes men to believe that women will desire them if they purchase this product.
The ad is a two-page ad with multiple colors that attract the reader's attention. The man is fit with a tight short sleeve t-shirt and a slightly rugged face. His hair is combed fashionably and his eyes are looking at something in the distance. The woman next to him appears to look like a model whose face is very close to the man's face. She looks as if she is just about to kiss him. The woman appears to be touching the man in an erotic manner by placing her hand gently on his chest. She is wearing a low cut sequin top that quickly catches your eye. Both are wet from what appears to be heat and sweat, if not water. Next to them is the picture of the bottles of the cologne and at the bottom of the add it simply states, "Now for Men." The back round is simple and contains smeared colors of black, orange, blue, teal, white, and many lighter shades of those colors. After further examining the ad, I noticed t...


... middle of paper ...


... and woman were first looking at the ad, the woman would most likely see the man first and the men would most likely see the woman first. By using a man and a woman the ad appeals to both men and women and broadens the variety of buyers for this product.
The DKNY ad for their new fragrance greatly shows the medias attempt to manipulate consumers. The ad not only attempts to manipulate the viewer, but it is also very sexual explicit and is very intense. This particular manipulative ad and others like it can be seen everywhere in today's society and are basically all that companies use to attract buyers. They are the most popular type of ads because they are very successful in manipulating the buyer. However, as time continues, the ads seem to become more and more explicit and to continue to push the boundaries of what is acceptable by the public today.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Truth Behind the Fashion Industry. Essay

- Topic: The Truth Behind the Fashion Industry Thesis: With the unregulated practices that goes on in the Fashion Industry, change is one notion that this abusive yet glamorous business have yet to see. The Fashion Industry can be described as a glamorous world with cameras flashing, beautiful models strutting down the runway, in stunning and grand designs. What really goes on behind fashion’s dolled up doors is only an illusion compared to what reality is. Beautiful people, stylish clothing and timeless sophistication all make up the illusion of the glitz and glam of the fashion industry, but behind the curtains countless of models and designers constantly fall victim to this industry’s ever...   [tags: sexual abuse, racism]

Good Essays
1046 words (3 pages)

The Effectiveness Of Different Advertising Mediums Essay

- The Effectiveness of Different Advertising Mediums “Advertising in the media performs the myriad roles of informing, connecting, and entertaining. It informs us of the goods and services that are available for us to purchase and use. And, along the way, it often entertains us with some humorous, witty, or clever use of words and pictures” (Katz). Mediums are a way to advertise a business, however, the information that is given through the medium is important, however, the way it is communicated is just as important (Katz)....   [tags: Advertising, Mass media, Marketing]

Good Essays
1467 words (4.2 pages)

The Dangers Of Direct And Advertising Essay

- In the article “The Dangers of Direct-to-Consumer Advertising” the author Lori Glass writes about the current issues today regarding advertisements for prescription medication on television. Glass’s main argument is that direct-to-consumer (DTC) advertising for prescription medicine on television is harmful and manipulative to Americans. Some people would say that DTC advertisements aren’t harmful just simply made to inform people about drugs that are out there that could help with their current medical problem and what better way to do it than on television that millions of Americans watch daily....   [tags: Advertising, Pharmacology, United States, Emotion]

Good Essays
1118 words (3.2 pages)

What Makes Advertising Work? Essays

- The typical person living in a city is estimated to see more than 5,000 advertising messages each day. In order for a brand's message to capture attention amidst all that commotion, its advertising not only has to be clever and visually appealing, but also memorable and unique in its approach.. In an effort to reverse its well-earned reputation as a brand for misogynist men who hope to control women, Axe created a campaign aimed at showing the power women have over men. To that end, Axe and its agency, BBH New York, started by covertly planting seeds in the Internet for “a viral meme by the name of Susan Glenn." For its new advertising, Axe focused on and dramatized the idea of the girl who...   [tags: advertising, axe, brand recognition]

Good Essays
743 words (2.1 pages)

Essay on The Truth Behind Fast Food Consumption

- The Truth Behind Fast Food Consumption McDonalds chicken nuggets were my favorite meal as a kid. Theres nothing like getting a free toy and some greasy food. However, I 've gotten older and my palette has changed. As a kid I struggled with obesity and fast food was a major contributor. I now live in an area where fast food is really not an option. On the other hand, some Americans only option is fast food. Fast food has changed the face of the world. Major chains like McDonalds span all over the world....   [tags: Nutrition, Fast food, Fast food restaurant]

Good Essays
1187 words (3.4 pages)

Prescription Drug Advertising : A Part Of America 's Ever Growing Consumerist Economy

- Drug Advertisement Prescription drug advertising is now a part of America’s ever growing consumerist economy. The United States is one of the two countries that actually permit prescription drug advertising to their citizens. The justification behind this is so that people can be aware of what is out there and how it can ultimately accommodate them; helping rid themselves of any unnecessary baggage such us anxiety, allergies and deppression. Although many pharmaceutical representatives would argue that their aspiration is to find a cure for such things, they find that deceit is the governing tactic....   [tags: Pharmacology, Prescription drug, Advertising]

Good Essays
819 words (2.3 pages)

Advertising Essay

- Advertising and its Appeal to Society Today we live in a society that is being dominated and confounded by commercials and ads. A new age, which could be referred to as the advertising age where commercials and ads tell us what is a necessity and what isn't. Howard Luck Gossage in his book Is There Any Hope for Advertising. Stated that there are ads and commercials everywhere around us in which there is no escape. "I like to imagine a better world where there will be less, and more stimulating advertising....   [tags: Marketing]

Good Essays
1906 words (5.4 pages)

The Impact of Media Advertising Essay example

- Media advertising According to Cruzat (2012) some important issues have a significant impact on defining if media advertisement effectiveness is great or weakly. Advertisers require to check various markets to find a suitable perception of advertisement which expected to be useful, and essential to recognize what it get the chance of acceptance and generate a truthfully imaginative advertising. The arrangement of creativeness and the uniqueness of ads that created greatly are, kids, Celebrities, Music, funniness and feelings....   [tags: commercial, marketing, perception]

Free Essays
809 words (2.3 pages)

The, Trust, And The Fabricated Truth Essay

- Faith, Trust, and the Fabricated Truth Media can influence every aspect of the world, however, there is a limit: the media cannot skew evidence and fabricate lies without harming their power to influence their consumers. The truth behind these fabrications is almost always uncovered by the public in some way, shape or form. The truth is what can ultimately break a person or even a large conglomerate. In Ethan Watters’ article, The Mega-Marketing of Depression in Japan, the pharmaceutical company GlaxoSmithKline created a market for Selective Serotonin Reuptake Inhibitors (SSRIs) in Japan by implementing media campaigns for shape the Japanese cultural definition of depression....   [tags: Selective serotonin reuptake inhibitor]

Good Essays
1431 words (4.1 pages)

Advertising: Information or Manipulation Essay

- Advertising is everywhere. Driving to work, you observe the flawless faces of celebrities pasted to the back of a bus. In the office, you notice that the right-hand side of your computer screen is telling you to “save money” and “live better”. Finally, when you get home, you relax and turn on the television only to discover which popstar is using the newest acne-clearing solution because “it really works”. It is undeniable that advertising has a major impact on American society. It feeds capitalism and powers the cycle of material ownership and financial benefit; however, in doing so, consumers are manipulated by unethical tactics and filled with unnecessary desire....   [tags: marketing strategies]

Good Essays
604 words (1.7 pages)