Essay on Tyler Pet Foods

Essay on Tyler Pet Foods

Length: 1786 words (5.1 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Tyler Pet Foods

Tyler Pet Foods currently sells a frozen dog food product in a few stores in the southwestern U.S. This dog food is considerably better quality than the major companies’ offerings. Because it was created as a food for dog breeders, it is made to very high standards. The food is made from uncooked meat and is frozen to preserve freshness. The product is successful in its current market because of the demanding nature of its customers despite being more costly than mass market pet food. The product is known to give dogs a smoother, glossy coat. In the dog food market, this product is very unique.
The dog food market is enormous – a $5.6 Billion dollar market. However, this is a mass market, and the receptiveness of this market to a very different type of dog food is not at all clear. It appears that most people buy their dog food rather oblivious to its real quality or who actually manufacturers, or even what it actually is. Therefore, most dog food is simple, low quality food made by faceless conglomerates. Positioning within this market will require some careful consideration of the market dynamics.
The competition is a set of massive corporations with well established distribution mechanisms. These companies have a global reach and are well entrenched. Their economies of scale allow them to have low operating costs as well as
low unit costs for their products. Their products are heavily advertised. Grocery stores trust them to maintain reliable demand through their large scale advertising budgets. Advertising budgets, particularily for product launches, run into the millions of dollars.
Stage of Life Cycle
Show Circuit Frozen Dog Dinner is a new product, at...

... middle of paper ...

...get on a blanket media advertising campaign is very risky. However, If we begin with rigorous market research, segment carefully, brand creatively, cohesively and powerfully, rollout in targeted areas, monitor results continuously, and stay in contact with our customers, we should enjoy a successful launch of this high quality yet unproven product into the consumer space.
Almost as dangerous is the opposite problem: a successful launch will immediately attract the attention of the major producers and they will seek to eliminate TPF by predatory pricing and channel dominance. Therefore it is crucial to establish a niche that is impossible for the major labels to compete in or distribute in the same manner. Specialization around a professional image, reputation and close connection with the market are the key to a successful rollout and defensible market position.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about Tyler Pet Foods

- Tyler Pet Foods I. SUMMARY Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels in the United States. After some researches and discussions, Tyler Pet Foods (TPF) decided to enter into the household dog food market in the Boston, Massachusetts metropolitan area. TPF hired a consulting firm to help it promote and distribute its product. The programs included situational and competitive analysis, the problems and opportunities of the company, and creative strategies to promote its product....   [tags: Papers]

Strong Essays
1071 words (3.1 pages)

The Pet Supply Store Product And The Marketing Channels That Will Be Deployed

- The SNHU Pet Supply Store has successfully met consumer needs for pet food, toys, and other pet related items for the past ten years using online and traditional brick and mortar channels. Recognizing that their customer need and wants are changing, the SNHU Pet Store will expand into the all-natural pet food market for dogs and cats with an exciting new product, named Farm to Bowl. This product is made from organic, locally sourced meat and vegetable ingredients, and is intended to meet the changing wants, needs, and desires of today’s consumers for socially responsible and healthy food options for their pets....   [tags: Marketing, Pet food, Pet foods]

Strong Essays
1255 words (3.6 pages)

The Pet Food Industry Essay

- State of the Industry Market Overview The pet food industry as described by IBIS World is an industry in which "Major players compete on price, quality, ingredients and nutrients" (Pet Food Production in the US: Market Research Report, 2015). In this pure competition industry, there are dominant companies such as Mars, Inc. and Nestlé Purina sharing a 24 billion dollar market (Pet Food Production in the US: Market Research Report, 2015). Research indicates that “pet food is now one of the fastest growing products in world trade” with “import/export global flow of pet food increased dramatically reaching 2.5, 3.7 and over 5 million tonnes in 1995, 2000, and 2005, respectively” (De Silva & T...   [tags: Food, Nutrition, Food industry, Pet foods]

Strong Essays
1372 words (3.9 pages)

A Brief Note On The Pet Industry Expenditures Essay

- The following “Total U.S Pet Industry Expenditures” statistics are gathered by American Pet Products Association from various market research sources and are not included in the organization 's bi-annual National Pet Owners Survey. In this statistic,the total U.S pet industry expenditures is nearly increase 28 billions to 53 billions from 2001 to 2012. It is obvious showed more and more Americans are willing to spend money on pets. I think the number of Americans who own pets also influenced this research....   [tags: Dog, Pet, Property, Want]

Strong Essays
1401 words (4 pages)

Tyler Perry 's The American Dream Essay

- The person I know who implements two or more components of the American Dream is Tyler Perry. Tyler Perry lives the American Dream from certain beliefs. Beliefs that everyone can participate equally and can always start over. Also, the belief that success is the result of individual traits and actions that is under one’s control. Finally, Tyler Perry can be used as an example through different components of the social class. Emmitt (Tyler) Perry Jr was born in New Orleans, Louisiana. He was one of four children....   [tags: Social class, Sociology, Tyler Perry]

Strong Essays
1141 words (3.3 pages)

The Death Of A Pet Essay

- When family members and close friends die people are often left experiencing grief and it might take some time before they adjust to the loss of a loved one. Most of the time a pet does not live as long as their owners, and even though a family might be able to get another pet once one dies, the death of a pet can be just as devastating to someone as the death of a close friend or family member. Coltrane Pschorr lived in several boats as a child, and this experience left him without much contact with other children....   [tags: Cat, Pet, Positron emission tomography, Death]

Strong Essays
1114 words (3.2 pages)

The Admiration Of Pet Rescues Essays

- The Admiration of Pet Rescues The opportunity to volunteer at Roseville for “Recycled Pets Norcal” pet rescue allowed me to gain more knowledge about dogs and experience the work when handling homeless pets. The pet rescue mostly consists of dogs and some cats and I realized that volunteering our time to these precious dogs help sustain our personality to become more caring and responsible people. The volunteers range from elementary school kids to mature adults and this enabled me to work with people I didn’t know and helped expand on my communication skills....   [tags: Dog, Pet, Pet adoption, Hamster]

Strong Essays
1985 words (5.7 pages)

Reasons For Adopting A Pet Essays

- Do you know how many animals are in the shelter and eventually put to death each year. According to the ASPCA, approximately 7.6 million companion animals enter animal shelters nationwide every year. Of those, approximately 3.9 million are dogs and 3.4 million are cats. Each year, approximately 2.7 million animals are euthanized. Adopting any breed of animal is a not only a big decision, but a substantial responsibility. Most people will do some form of research before making the decision to adopt....   [tags: Dog, Pet, Neutering, Pets]

Strong Essays
1382 words (3.9 pages)

Essay about Basic Principles of Curriculum and Instruction by Ralph Tyler

- In his book Basic Principles of Curriculum and Instruction, Ralph Tyler outlines four critical components of curriculum that may serve as a guide to the creation of curriculum as well as a tool for the analysis and interpretation of curriculum. The four basic components consist of educational purposes (or objectives), educational experiences (or learning activities), organization, and evaluation (Tyler, 1949, p. 1). While Tyler does speak to each of these four components, nearly half of the book is devoted to the section on objectives....   [tags: Book Review Tyler, education, Wyoming]

Strong Essays
2056 words (5.9 pages)

Essay on Macon's Change in Anne Tyler's The Accidental Tourist

- Macon's Change in Anne Tyler's The Accidental Tourist The Accidental Tourist by Anne Tyler at first glance depicts the struggle between two people to find happiness together, but in actuality it shows the struggles a man faces with himself to find happiness in his own life. Tyler presents a character, Macon Leary, satisfied with just going through life unchanged. Eliminating all the luxuries of life Macon feels he will find happiness by going through a scheduled routine everyday....   [tags: Accidental Tourist Anne Tyler Essays]

Strong Essays
1447 words (4.1 pages)