Essay Fast Food Industry in Turkey

Essay Fast Food Industry in Turkey

Length: 1765 words (5 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Fast Food Industry in Turkey

Turkey has a fast growing $5.6 billion HRI food service sector, due to increased incomes,urbanization, more women working outside the home, and huge growth in tourism.
Major changes in the life styles, incomes, and consumption patterns of Turks in the last decade means they are increasingly prone to eat meals and socialize over food outside of the home. The growing number of fast food chains and restaurants in newly astablished shopping centers and hypermarket complexes are evidence of this newly emerging demand. A new and faster pace of life has also led people to find quicker meal solutions for their shortened lunch hours.
This has developed two niche sectors; fast food and institutional food service. Four factors helped this development:
1. Increased income levels: The researches show that the per capita income level in Turkey doubled during the last two decades. According to purchasing power parity, per capita income was actually much higher. In addition, Turkey was one of the world’s 20 biggest economies in 1999.
2. Urbanization and smaller household size: The share of urban population increased from 44% to 65%,and there was a sharp decrease in household size from 5.5 to4.4 individuals per household between 1978-98. The decrease in household size and increase in urbanization indicate an environment in which expenditures in the HRI sector will increase.
3. Growing number of working women : The share of working people has increased from 15% to 28% of the total workforce during the last two decades. This has also led to an increase in recreational and social dining. People are beginning to prefer to meet friends and to eat out rather than at home, which directly increases food...

... middle of paper ...

...n the market:
Processed Meat: Though there is a high demand for imported meat, a protestionist ban is currently in place. A small quantity of processed meat, in the form of Pork products, was imported largely from Italy, Belgium and the Netherklandsin 1998.

Products unsuccessful in the market:
Due to the conservative nature of many of this sector’s clients, and the small average size of the existing HRI providers,many foreign products have not been tested in the market. Most of the distributors tend to focus on the tried and truein tastes for the HRI market and do not look to introduce imported items to their customers. Innovation and new foods are coming as larger companies become involved in providing HRI meals and as tastes become more sophisticated. Interested exporters should be prepared to assist their importing partners in developing the market.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Fast Casual Top 100 Report Essay

- Industry Rivalry Each year Technomic releases the “Fast Casual Top 100 Report.” They track 344 chains to get to sales of $21-$22 billion. Technomic’s Darren Tristano believes that the future of fast casual will not be slowing down anytime soon, in fact in terms of sales, the top 100 fast-casual chains accounted for $18.86 billion, which is the equivalent of 85-90% of the estimated $21-$22 billion in the market (Green, 2011.) The top five chains accounted for 40% of the sales of the top 100 and only the top three had sales of over $1 billion and 62 of the chains had less than $100 million in sales....   [tags: Fast casual restaurant, Fast food restaurant]

Strong Essays
1004 words (2.9 pages)

Health Issues Of The Fast Food Industry Essay

- The overall health of people today has become an abundant issue among many. It is important to eat healthy and to exercise for the good of your body. However, with the fast food industries being cheap and readily at hand, it is easy for a person who lives a fast paced life to get a quick meal. Unfortunately the fast food industries does not only provide a fast meal, but an unhealthy life style. This has created so many different type of health issues. Another issue that is apparent in the community is the cost of fitness centers or weight loss clinics....   [tags: Obesity, Nutrition, Personal life, Overweight]

Strong Essays
1056 words (3 pages)

Does Dehydration Reduce the Nutrient Value in Quality of the Food? Essay

- According to nutritional sciences department at the University of Missouri Extension, there is an adverse effect on nutritional value of dehydrated foods. In the article, “Food Preservation Drying Foods,” the extension advocates for a reconsideration of the constant support for dehydration, it explains that drying is one of the oldest methods of food preservation. Techniques have been passed from one generation to another based on what worked and what didn’t. Methods used for drying food have become sophisticated over time....   [tags: Food, Preservation]

Strong Essays
1605 words (4.6 pages)

Essay on Analysis of the Fast Food Industry

- 1. Current state of Fast Food Industry 1.1 Current State of the industry Fast food outlets actually have been existed from millennia in China, India and ancient Europe. In the past, many people cannot afford to have a kitchen and this becomes the main reason they buy their food in fast food outlets (Reverse Your Age, 2013). The perception of fast food started to change in twentieth century. The first company that change the culture and perception of fast food was McDonald’s, followed by their future competitors such as KFC, Burger King, Wendy’s, Taco Bell, Pizza Hut and Subway....   [tags: Fast Food Industry Analysis ]

Strong Essays
4302 words (12.3 pages)

Fast Food And The Food Industry Essay

- Throughout this semester, our class has discussed many important topics about the food we eat in America. We’ve discussed what’s in our meat, various food additives, diseases caused by our diet and the way the average American eats. Unfortunately, the food that can be found in America is not the always the best and often contains chemicals, that in large enough amounts, can be very toxic to our bodies. If the government and the food industry were to ban, replace or eliminate certain foods or substances, our society would become much healthier just by slightly changing our diet....   [tags: Food, Nutrition, Fast food restaurant]

Strong Essays
1146 words (3.3 pages)

Fast Foods : The Fast Food Industry Essay

- The Fast Food Industry in America The fast food industry in America has significantly grown. The first fast food restaurant, White Castle was founded in 1921, in Wichita Kansas, selling hamburgers, fries, and soda. The founders created the name to promote sterility to the industry, at the time Americans viewed fast food as disgusting and unsafe. Today, millions of people are eating out every single day. When did fast food become prevalent in America. Fast food is everywhere in today’s world, there are now over 200,000 fast food restaurants in the United States alone and the industry is expected to continuously grow....   [tags: Fast food, Nutrition, Food, Fast food restaurant]

Strong Essays
1196 words (3.4 pages)

The Evolution Of The Fast Food Industry Essay

- Outline Template for Persuasive Speech Name: Natalie Miller Topic: The evolution of the fast-food industry Thesis Statement: To persuade fellow students in COMM 1313 to avoid fast-food, so that they can avoid unhealthy weight gain, save money, and start supporting local restaurants. Attention Getter: Between 2007 and 2012, a number of cities have seen at least a 50 percent increase in fast food restaurant outlets (About the Atlas). The types of cities and towns that are seeing the largest increase are areas with an increase in population, poverty or immigrants....   [tags: Nutrition, Fast food, Fast food restaurant, Food]

Strong Essays
1284 words (3.7 pages)

Impact Of The Fast Food Industry Essay

- Impact of the Fast Food Industry The main concern people have today while living in America’s society, is that almost everyone has eaten fast food due to the inexpensive and succulent foods being sold. Whether it is down the road from someone’s house or inside every mall, there is a fast food restaurant waiting to sell people greasy but delicious foods. Granted most of these fast food restaurants show people their caloric intake, they do not tell them that type-2 diabetes occurs because of the fats, sugars, and salts they are consuming....   [tags: Nutrition, Food, Fast food, Fast food restaurant]

Strong Essays
1087 words (3.1 pages)

The Fast Food Industry Essay examples

- The Fast Food Industry There are many arguments whether we are better off living with or without the existence of fast food. It is true that there are many reasons why it is good having fast food chains around us, but at the same time, it isn’t that good either. In this article, I will talk you through whether society is better or worse off with the existence of fast food. The example of fast food chain I would be using for this article will be McDonalds....   [tags: Fast Food Industry]

Strong Essays
696 words (2 pages)

Ray Kroc, Mcdonald’s, And The Fast Food Industry Essay

- Introduction This assignment first gives an insight to McDonald’s corporation history and current situation. Then it describes the management features that are inherited from the founder, Ray Kroc and how the performance is impacted by the founder. I. An Introduction to McDonald’s Corporation McDonald’s holds the biggest name in the world’s fast food industry today. Since it’s foundation in 1954, McDonald’s has satisfied the customers with its main product, hamburger. With having more than 35,000 restaurants located in US, Europe, Canada, Asia Pacific, Meddle East and Latin America; it serves 52 million customers daily (McDonald’s 2006 Annual Report, 2007)....   [tags: Fast Food Industry]

Free Essays
1201 words (3.4 pages)