Bulgarian Furniture in Belgium Essay

Bulgarian Furniture in Belgium Essay

Length: 2061 words (5.9 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Bulgarian Furniture in Belgium



By selecting a Bulgarian product of your choice discuss the issues and implementations of exporting it in an EU country of your choice. (Areas to consider likely barriers of entry, product, price issues, etc.)




ABSTRACT

There are not so many Bulgarian products that might easily penetrate the EU Market even with a good marketing strategy. One of those, which I think might be successful is the Bulgarian furniture, as Bulgaria has traditions in this branch of the industry, and there are at least 10 factories which have been privatized and are already exporting their production to overseas markets like USA, Canada and the Middle East.
On the other hand, because of different factors, which I will briefly mention below, it is considered that if a product can be successfully launched in Belgium, it has a good chance of being successful in other EU countries.
For these two reasons I have chosen to present a brief overview of the Belgium market for office furniture as a potential market for Bulgarian firms willing to specialize in the production of office furniture for exports to the European Union.

COUNTRY OVERVIEW

Belgium is one of the smallest countries in the European Union (EU) but its small size does not reflect its relative importance in commercial or economic terms. With only 10 million inhabitants, Belgium accounts for some 3.2% of international trade, and it is the sixth largest importer in the EU. Situated between Germany and France, Belgium is located in one of the world's most industrialized and most competitive regions.
Belgium's imports of goods and services is approximately 74% and exports - 77% of its GDP, the highest figures in the EU apart from Luxembourg, w...


... middle of paper ...


...her price if the relation between quality and price is justified.
Belgium is a very open and easily accessible market. The import duties imposed on general metal or wooden office furniture are less than 3%, and the VAT is 21%.

BEST MARKET PROSPECTS AND RECOMMENDED MARKET APPROACH FOR BULGARIAN FIRMS

Since the outlook for the facility management and systems furniture markets offer the most promising growth potential, Bulgarian manufacturers should seek to concentrate on those specific markets. They should keep in mind that the services associated with these markets are of prime importance and that a local presence is crucial.
Bulgarian manufacturers wishing to penetrate the Belgian office furniture market should focus on the private sector and consider the linguistic and political factors in Belgium in order to determine where and how to enter the market.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Description of Belgium's History and Geography Essay

- Belgium is located in Western Europe. It’s located to the north of France, also bordering with Germany to the east, Luxembourg to the southeast, and the Netherlands to the north. A strip of land in the northwest lies on the North Sea. The country’s capital is Brussels, located a few miles north of the invisible language barrier that runs east to west. It began as a small hamlet in the 7th century, although officially founded in c. 979, and eventually grew to the city it is today (Wikipedia, “Brussels” 5)....   [tags: belgium, belgians, versailles treaty]

Strong Essays
1322 words (3.8 pages)

The Importance Of Furniture Essay

- Furniture says than any room in the home. Furniture is an issue of self indulgence, choosing furniture solutions to your bedroom which used and will be valued by you, instead of your family or guests. Throughout your house you be aware of your furniture and interior decoration appears from the viewpoint of visitors or guests. However, your bedroom is your sanctuary that is personal, and as your selection of bedroom furniture will say more about you than you may realise. What does your bedroom furniture say about you....   [tags: Bedroom, Chest of drawers, Rooms, Room, Furniture]

Strong Essays
738 words (2.1 pages)

Essay on Furniture In A Living Room

- Living rooms take on a number of different roles which can make living room decorating a bit of a challenge. For some people it’s a formal room reserved for entertaining guests, for others it’s a casual space used for leisure activities like watching TV and reading. Typical living rooms have plenty of seating (often at least one sofa and a couple of chairs), occasional tables, bookshelves and other pieces of furniture, but despite their similarities they can look quite different. To make your living room the best it can be check out the following articles about living room decorating....   [tags: Table, Rooms, Furniture, Room, The Table]

Strong Essays
860 words (2.5 pages)

Contemporary Articles Of Furniture Are Influenced By Modern Architecture

- A house without furniture is like a barren canvas waiting for realising its own beauty. A home sans classy furniture affords no comfort to its owners. Besides, it looks dull and cheerless. What is Furniture. Furniture enjoys a long and illustrious presence in our dwellings. It changed its form and style according to the tastes of the time. The ornate baroque furniture that once graced the grand abodes of the era is now confined to the museums around the world. Many of the opulent articles of a later date like those designed by Hector Guimard, Émile Gallé or Louis Majorelle became a part of an ongoing evolution of the furniture....   [tags: Rooms, Table, Furniture, Chair]

Strong Essays
1421 words (4.1 pages)

Furniture in Greenbelt Essay

- Furniture in Greenbelt A Sign of the Tough Times A view of the front of a typical housing project in the planned community of Greenbelt. The Greenbelt community was built beginning in 1937 as low income housing for people who were making between $1,200 and $2,000 dollars a year. The houses were built at minimum cost and this means that the rooms are small. Thus special furniture was designed in order to fit into these small houses and to provide sturdy, economical, and good looking furnishings for the new residents....   [tags: Interior Design Furniture Essays]

Free Essays
1104 words (3.2 pages)

How do politicians use history today in Bulgaria Essay

- From 1945 until 1989 Bulgaria had followed with consistency the same foreign policy line of attachment to the Soviet Union and the Eastern Block, gaining the reputation of the most loyal ally/‘satellite’ of the Soviet Union in Eastern Europe (*1) . The country’s given position in the international system was unchallenged, as was the dominant ideology (communism) that defined Bulgaria’s regime. After November 1989 however, and the fundamental geopolitical changes that started to take place throughout Eastern Europe, Bulgaria too entered in an era of full-scale political and economic transformation....   [tags: Bulgarian History, Politics]

Strong Essays
2787 words (8 pages)

Belgium and the Netherlands Essay examples

- Belgium and the Netherlands Around the world, there are various types of political systems. Some countries may be federalist, monarchist, or unitary. Countries geographically close to each other can have different political systems. Belgium was once a colony of the Netherlands before becoming independent in 1830. Although both countries continue to have a presence of a constitutional monarchy, Belgium has a different political system from the Netherlands. One can find differences in the formal institutions of Belgium and the Netherlands by observing their political institutions, voting methods, and government makeup....   [tags: political systems, political institutions]

Strong Essays
740 words (2.1 pages)

Bulgarian Folk Music Essay examples

- Excursions into Non-Western Music Bulgarian Folk Music I. Bulgaria is located on the west coast of the Black Sea and in the southeastern corner of Europe. To the north of Bulgaria lies Romania, Greece and Turkey lie to the south and Yugoslavia to the west. In whole, the total size of Bulgaria is roughly equal to the size of Tennessee, making it one of the smaller countries in the world. Being such a small country, Bulgaria has a vast range of topographic features such as plateaus, plains, hills, mountains, basins, gorges, and deep river valleys....   [tags: Music ]

Strong Essays
2530 words (7.2 pages)

Transition of the Bulgarian Economy: 1990-1997 Essay

- Transition of the Bulgarian Economy: 1990-1997 The immense political and economic changes in Central and Eastern Europe have created a variety of unique transition economies. Each country controlling its own development without fully understanding the implications of the monetary and fiscal macroeconomic policies it yields. Bulgaria in particular has had mixed results. A 1992 OECD Economic Assessment of Bulgaria described “shock therapeitic” reform programs that included the abolition of central planning, the liberalization of most prices, and opening more markets to foreign trade....   [tags: Essays Papers]

Free Essays
723 words (2.1 pages)

Overview Of Belgium Essay

- Belgium is located upon northwest Europe from which is bounded on the north by the Netherlands and the North Sea, on the east by Germany and Luxembourg, and on the south and southwest by France.1 Due to this location, Belgium is also known as “the Crossroads of Europe” because it promotes trade and prosperity.2 Following the end of WWII, (NATO) in April 1949 to provide safeguards against possible Communist aggression and, Belgium joined the North Atlantic Treaty Organization like the efforts of other democratic countries, to accomplish economic recovery.1 U.S.-Belgian relations are excellent....   [tags: essays research papers]

Free Essays
778 words (2.2 pages)