By selecting a Bulgarian product of your choice discuss the issues and implementations of exporting it in an EU country of your choice. (Areas to consider likely barriers of entry, product, price issues, etc.)
There are not so many Bulgarian products that might easily penetrate the EU Market even with a good marketing strategy. One of those, which I think might be successful is the Bulgarian furniture, as Bulgaria has traditions in this branch of the industry, and there are at least 10 factories which have been privatized and are already exporting their production to overseas markets like USA, Canada and the Middle East.
On the other hand, because of different factors, which I will briefly mention below, it is considered that if a product can be successfully launched in Belgium, it has a good chance of being successful in other EU countries.
For these two reasons I have chosen to present a brief overview of the Belgium market for office furniture as a potential market for Bulgarian firms willing to specialize in the production of office furniture for exports to the European Union.
Belgium is one of the smallest countries in the European Union (EU) but its small size does not reflect its relative importance in commercial or economic terms. With only 10 million inhabitants, Belgium accounts for some 3.2% of international trade, and it is the sixth largest importer in the EU. Situated between Germany and France, Belgium is located in one of the world's most industrialized and most competitive regions.
Belgium's imports of goods and services is approximately 74% and exports - 77% of its GDP, the highest figures in the EU apart from Luxembourg, w...
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...her price if the relation between quality and price is justified.
Belgium is a very open and easily accessible market. The import duties imposed on general metal or wooden office furniture are less than 3%, and the VAT is 21%.
BEST MARKET PROSPECTS AND RECOMMENDED MARKET APPROACH FOR BULGARIAN FIRMS
Since the outlook for the facility management and systems furniture markets offer the most promising growth potential, Bulgarian manufacturers should seek to concentrate on those specific markets. They should keep in mind that the services associated with these markets are of prime importance and that a local presence is crucial.
Bulgarian manufacturers wishing to penetrate the Belgian office furniture market should focus on the private sector and consider the linguistic and political factors in Belgium in order to determine where and how to enter the market.
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