Advertising - Selling a Lot More than Just a Product Essay

Advertising - Selling a Lot More than Just a Product Essay

Length: 2587 words (7.4 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview


Advertisements for various products are seen everywhere — on billboards, in magazines, on television, and countless other places. What draws the consumer into the advertisement — the actual product, the display of the sensual woman as she drinks a glass of milk, or the muscular man sporting a Ralph Lauren blanket as a loincloth? These types of advertisements display unlikely depictions of men and women to society. Today, advertisers use the influence of gender and sex to sell various products to consumers, resulting in unrealistic expectations of men and women to society.
According to Vernon Fryburger, author of the book The New Age of Advertising, “The most important job for advertising is to “make a sale” for a product or a service, and to do so it must clearly establish a rapport with its audience, which means that it must consciously stay within relatively narrow bounds of acceptability in terms of language, visualizations, and general background and frame of reference” (15). Advertisers use many different strategies to sell their products to consumers. They spend over 200 billion dollars per year attempting to get the attention of consumers and to influence their decisions. An average person views 250 advertisements every day and over two million advertisements by the time they are twenty-five years of age (Baran 278). When advertisers are working on campaigns, they think about what the consumer wants and needs to see in order to purchase the product. More often than not, attractive, seductive-looking individuals are chosen for ads (Percy and Rossiter 1-5). When advertisers are preparing ad campaigns, they will usually discuss women and men can be profitably pictured (Goffman 25). An example of how ad...


... middle of paper ...


... World of Advertising. Chicago: Crain Books, 1975.

Goffman, Erving. Gender Advertisements. Cambridge, Massachusetts: Harvard U.P., 1979.

Griffiths, Merris. “Craig, R. Stephen (1992): ‘The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis.’” Internet, 2001.

http://www.aber.ac.uk/education/Resdeg/merris09.html.

Kahle, Lynn R., Larry Chiagouris, editors. Values, Lifestyles, and Psychographics. Mahwah, New Jersey: Lawrence Erlbaum Associates, 1997.

Meyers, William. The Image-Makers: Power and Persuasion on Madison Avenue. New York:
The New York Times Book, 1984.

Moog, Carol, Ph. D. “Are They Selling Her Lips?”: Advertising and Identity. New York:
William Morrow, 1990.

Percy, Larry, John R. Rossiter. Advertising Strategy: A Communication Theory Approach.
New York: Praeger, 1980.


Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Reflection : More Than Just A Seminar Essay

- Book Reflection: More than Just A Seminar In the book You Can’t Teach A Kid to Ride A Bike At A Seminar: The Sandler Sales Institute’s 7-Step System For Successful Selling by David H. Sandler, he teaches to put the sales prospect to control the sale without lying, being subservient, and forfeiting your self-respect. The title is in reference to one of the main points that going to seminars don’t work anymore and provide false confidence. The Sandler Sales System uses techniques and psychology that goes against the traditional sales system, in order to level the playing field for both the prospect and the salesperson....   [tags: Sales, Selling, Marketing]

Term Papers
1567 words (4.5 pages)

Automobiles are More Than Just Transportation Essay

- ... Product In the nineties, KIA never really thought about consumer demands. The company just focused on expanding the scale and scope of business. Kia decided that their products lacked in diversity. After changing the marketing strategy and using sports marketing, KIA Automotive Group's ranked from tenth in nineteen ninety-nine to a global rise to fourth in the world (Freeman 2008). KIA combined two types of sports marketing; first, they used sports product marketing as one of the templates. Second, they used sports sponsorship....   [tags: customer service, marketing, consumers]

Term Papers
779 words (2.2 pages)

Essay on Tablets Are More Beneficial than Textbooks

- In an ever growing world being filled with new technology every day we have to bring in the new and out with the old. One of these old things we should get rid of is school textbooks and replace them with tablets. At a first glance of this argument it seems stupid because we’ve used textbooks for as long as we all can remember but a lot has changed in a little amount of time. In the twenty first century we’ve gone from giant computers that could do very little commands to mobile devices that can access the internet anytime with the touch of a button, and this can all fit in your pocket....   [tags: schools, technology]

Term Papers
883 words (2.5 pages)

Essay about Are Humans More Violent Than Others?

- We all come into the world is an empty as a blank sheet of paper but we all know that there are certain things that just come natural as we grow. As we are nurtured there are certain things that stimulate our emotions such as our connecting to other human beings. There are certain connection that we get from people or other materialistic things. Yes humans are biologically predispose to be violent. There are certain situations and environments that will trigger certain emotions that will make us humans be violent towards one another....   [tags: Violence, Aggression, Human]

Term Papers
1208 words (3.5 pages)

Free Trials Can Make Your College Life A Lot More Easier? Essay

- So it 's that time of year again and many young adults are making their way to college. With the heavy work load, new classes and very little time it is easy to say that college can be very stressful. Here I 'll be listing some free trials that can make your college life a lot more easier. There are plenty of web services that can aid college students throughout the year but many of them come with the cost. The services that I will mention all come with a free trial offer. This way you can try it out before you commit to a subscription fee of any kind....   [tags: Time management, Management, Procrastination]

Term Papers
1067 words (3 pages)

Advertisement Is The Lifeline Of A Lot Of Companies ' Products Essay

- Advertisement can be viewed as the lifeline of a lot of companies’ products. Consumers are surrounded by constant advertisement every day and in many different forms. From paper advertisement, online, TV, web advertisements, and much more, advertisement has become redundant to a certain extent that consumers are immune to typical advertisements. This had led to companies becoming more creative and even trying to create a viral moments that can wow consumers. While, this sounds great for consumers, often these advertisements can mislead consumers into purchasing a product based upon an advertisement or perceived perception rather than facts....   [tags: Marketing, Brand, Social network advertising]

Term Papers
760 words (2.2 pages)

Essay about Does Procrastination Can Be Much More Than That?

- It’s eleven o’clock on a Tuesday night and my paper is due in an hour. Staring at a screen with about one hundred words on it I start panicking. Do I shut down or do I work on it. Knowing that, if i do finish it, I will in the late hours of Tuesday into the early hours of Wednesday. I have been in this situation many times before. I am a perfect example of what mostly all kids in school around the world experience. I am the typical procrastinator. As the Merriam-Webster defines procrastination as, “to be slow or late about doing something that should be done : to delay doing something until a later time because you do not want to do it, because you are lazy, etc.” Procrastination can be much...   [tags: Procrastination, Time management, Perfectionism]

Term Papers
1518 words (4.3 pages)

No Company Has Grown More than Apple Essay

- Through the last couple of decades technology companies have seen major surge in the global brand market. Interbrand, a company that researches and analyzes companies for their value, have shown that in this past year that seven out of ten out of the top ten companies in the world are technology-based companies. Though, no other company has seen greater growth than a company by the name of Apple. Apple is a technology brand known to many in world for its simplistic design and relative adaptable interface....   [tags: technology, innovation, market]

Term Papers
1152 words (3.3 pages)

Product Placement Essay

- Introduction Product placement can be considered a new marketing tool when associated within motion pictures and television. It can result in a more positive brand attitude when the product is associated with a character or group of characters that are preserved to be positive in the eyes of their audience. It is the intention of this study to look at the effects of product placement and it’s use in combination with advertising and their effects on the target audience. This literature review is an attempt to view both sides of the controversial issue....   [tags: essays research papers]

Term Papers
1475 words (4.2 pages)

product innovation Essay

- Marketing Principles PRODUCT INNOVATION AND PROMOTION PROJECT Our assignment is to create and promote an innovative product. In developing a new product, we started with an idea generation. This is a systematic search for new-product ideas. Companies go through many ideas before they come to find some good ones. We had to do the same thing. We thought of many ideas on our own. It was more of an internal idea source as opposed to going outside of our partnership for ideas. Our first idea was a restaurant with half of it an actual restaurant and the other half an automobile tuner shop....   [tags: essays research papers]

Term Papers
2985 words (8.5 pages)