Retail Shopping Essay

Retail Shopping Essay

Length: 981 words (2.8 double-spaced pages)

Rating: Strong Essays

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Retail Shopping Retail shopping is the selling of goods, and services on the Internet,
directly to customers. As researched, during the past few years, the
population of retail shopping has dramatically increased. As the
popularity grows, the web has rapidly become a multibillion-dollar
source of revenue for the world's businesses. In this paper, I will
analyse the factors that influenced the increasing popularity of
retail shopping.

Retail shopping is a very convenient way of shopping, which allows
consumers to access and purchase the product much easier. As it is a
24-hour-a-day showcase for their products, this allows consumers to
shop, and purchase whenever they want. This may be beneficial to
consumers that have a large workload, as they usually are people that
would not have time to shop around; also, these customers are mostly
to be potential customers as they have the ability to pay for the
product, which benefits the firm. Also, some consumers may dislike
street shopping, as customers would need do things such as brave the
traffic along the way, hunt for parking, select the items, wait at
checkout, pay for the items and carry them back home. Furthermore,
street shopping may cause incidental charges to customers, such as
cost of petrol and parking fees. Also, in street shops, there might be
some overly aggressive salesman, which decreases its popularity. These
consumers would then shop...

... middle of paper ...

... to customers. Therefore, with
narrow bandwidth, most customers they will skip over those emails from
unknown sources 99 percent of the time. This in turn would result with
low response rate, which may hinder the popularity of retail shopping.

In conclusion, although there might be some factors that hinder the
popularity of retail shopping, with its 24-hour availability, a global
reach, the ability to interact and provide custom information and
ordering, and provide a much more convenience way of purchasing,
retail shopping is still at a upper hand position, which attracts more
customers and increases it popularity. However, businesses should also
pay attention to the factors that limit the increase of popularity for
retail shopping and try to eliminate such factors in order to grow
larger and become more successful.

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