Essay on Onset Ventures Business Evaluation

Essay on Onset Ventures Business Evaluation

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Onset Ventures Business Evaluation

ONSET was founded in 1984 on a well- thought analysis of the VC
industry. It was intrigued with the process of starting and growing
new businesses. ONSET distinguished itself from its competitors by its
investment focus. ONSET focused on initial and follow-on investments
in seed stage projects because returns are more profitable at this
stage. The main risks ONSET faced were technical and marketing risks.

ONSET had its own adopted model for assessing opportunities in venture
capital market, this model included:-

* ONSET won't lead a start-up in an industry where they don't have
the ability to reinvent a business model. Accordingly ONSET won't
try to invest in a niche that is entirely new to it.

We agree with this point, as the risk will be minimised if ONSET has
the expertise in that field of business before.

* ONSET will only invest in deals where it has a local presence. As
the more distant they are from the management team, the harder the
value ONSET can add to the business.

We disagree with that trend, because many firms have its own qualified
management team and their leaders and board have the necessary traits
to lead the firm. So ONSET will lose this category of business if it
insisted on that principle.

* If the investment exceeds $30 million of private capital in a
single company, then ONSET doesn't consider it as an investment
for it. This will need extra effort for ONSET to make it worth the
investment.

We agree with that as ONSET funds seed capital to many start-up
companies so there must be a certain limit to the investment cost. Th...


... middle of paper ...


...ide and product
design while the other doing the market research was an excellent step
to minimize efforts and save time. Also, this led to augmentation of
the product design with information obtained by the market team. By
attracting two paying development partners, TallyUp and Onset
outperformed their efforts in a step enabling them to try their
product and fine tune it.

However, their decision to hire a CEO was a little early since their
business model had not yet settled. Moreover, their product was not
yet introduced in the market and not yet fully developed.

Finally, Onset should consider financing part of the beta stage before
releasing the product in the market. It should also accept part of the
funding from VC firms since the VC market was hot. So, Onset should
take advantage of this current situation.

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