A Comparison of Two Advertisements Essay

A Comparison of Two Advertisements Essay

Length: 2088 words (6 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

A Comparison of Two Advertisements

I am going to compare two advertisements which I took from the
magazine 'Marie Claire.' 'Marie Claire's target audience is young,
sophisticated women, aged 18-30s. In the magazine, there is lots about
fashion, beauty, relationships and general women's issues. I have
chosen two different advertisements to compare. Both advertisements
have very different, effective persuasive techniques which I am going
to discuss.

I am going to begin by describing the 'Always Ultra' sanitary towels
advertisement. This advertisement is aimed at a wide age range of
woman, from early teens to even fifties. The advertisement is not
aimed at a particular age group, instead it is quite vague, and could
appeal to women from their first period to their last.

This advert, on the whole, is very clear, simple and legible. It has a

light green background which fades into a white colour as it enters
the centre of the page. This whole advertisement shares the same green
colour scheme, which links in with the colours used for the actual
product. At the top of the advertisement, there is a dark green band
which is taken from the packaging of the product. This colour scheme
is very easy on the eye and it is very calm and tranquil. This colour
is neither dull nor really bright, and therefore it would appeal to
all target audiences.

The colour of the background is very light and airy and allows the
text

to stand out, which is in a much darker blue/black colour. All of the
text is in the same legible font which is Arial. This is a widely used
font style and is used because its letters are decipherable. The
important...


... middle of paper ...


... make the product sound appealing and to
persuade their target audience to buy their product, which is
obviously their primary objective.

I feel that the first advertisement, the "Always Ultra" advertisement
is more effective than the "Alldays" advertisement for many reasons.
Firstly I think that having a very large target audience, (all women
aged from early teens to late fifties) is very effective because then
more women would appeal to the advertisement.

On a whole, the advertisement is really legible and clear to read. The

images are fun and eye-catching, and all of the text is neatly spaced
out and with a decipherable, large font. There is not that much text,
but the language used is very effective for example the use of
rhetorical questions and statistics really helps make it a successful
advertisement.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on A Comparison of Two Advertisements

- A Comparison of Two Advertisements Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. Advertisements are all around us: on billboards, in magazines, in newspapers, on the Internet, on airplanes, in shop windows, on posters and banners, on leaflets and so on. Advertisements attempt to persuade the subconscious that our lives would be improved if we bought the product on offer. Advertisements affect our lives because we see a product that we want and love so we buy it and when a new and better product comes along we push the old product to the back of the cupboard or even throw it away; this encourages...   [tags: Papers]

Powerful Essays
1255 words (3.6 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements I am going to compare two advertisements which I took from the magazine 'Marie Claire.' 'Marie Claire's target audience is young, sophisticated women, aged 18-30s. In the magazine, there is lots about fashion, beauty, relationships and general women's issues. I have chosen two different advertisements to compare. Both advertisements have very different, effective persuasive techniques which I am going to discuss. I am going to begin by describing the 'Always Ultra' sanitary towels advertisement....   [tags: Papers]

Powerful Essays
2088 words (6 pages)

Essay A Comparison of Two Advertisements

- A Comparison of Two Advertisements Advertisements are messages that are intended to influence and persuade their audience. Their purpose is to raise awareness of the existence of their product in the people whom they target and to promote the benefits of buying or using it. Adverts are paid for by the advertisers and is a major source of income for magazines - approximately 40% of revenues. Without money from advertising, much of the modern media would not exist. Therefore advertising is a commercial business as opposed to ‘free’ publicity like press releases and photo opportunities....   [tags: Papers]

Free Essays
4554 words (13 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements Advertising is a way of publicizing a product that you want to sell. There are many of different things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods that are out in the shops. Advertising effects me everyday because every time I see a advertisement it attracts me to the product and I think about buying it or saving up to buy it. In this assignment, I will be talking about two different car advertisements; one car advertisement, the Fiat Stilo advert comes from FHM magazine, a publication aimed at young men aged sixteen and over....   [tags: Papers]

Powerful Essays
1120 words (3.2 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements I am going to compare the two advertisements l have been given, one is 'Save the children' and one is 'Barnardo's'. The points I am going to discuss are logo and contact information, slogan use of emotive language, use of repetition, pictures, use of 'you', message, appeal and target audience. The logo in the 'Save the Children' leaflet is the upper half of a body reaching upwards. It is encircled by a thick line with a gap before it reaches the body....   [tags: Adverts, Compare and Contrast]

Free Essays
1015 words (2.9 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements In the Persil advert there is a woman that covers more than eighty percent of the A4 page. The whole of the advertisement follows a yellow theme. At the bottom right hand corner, there is the products picture- a box of washing up tablets, but this is small in comparison to the size of the woman. There is some writing, which suggests that if you use this brand of washing tablets help to keep your skin soft. We can tell that she is married because she is wearing a ring on her left hand, ring finger....   [tags: Papers]

Free Essays
887 words (2.5 pages)

Essay on A Comparison of Two Advertisements

- A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!. Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’....   [tags: Papers]

Free Essays
806 words (2.3 pages)

A Comparison of Two Advertisements Essay

- A Comparison of Two Advertisements The female advert could be aimed at middle aged women. This is because it is not showing a really young person in the mirror such as a teenager, and it looks like someone in their mid-twenties or early thirties. This might make it less appealing to younger people, because it does not have the “fun factor” such as funky designs. The male advert could be targeting an age group between 18 and 30 but older people possibly will be tempted to purchase the product, as it could make men feel strong and masculine because of the design of the bottle....   [tags: Compare Contrast Marketing Brand]

Free Essays
1043 words (3 pages)

Essay about A Comparison of Two Advertisements

- A Comparison of Two Advertisements Advert 1 - Pulsar watches I found this advert in GQ magazine. GQ magazines demographics are young single or married working men, from around 20 to 40. The Articles in this magazine vary from fitness to fashion to bikini models to interviews with such stars as Collin Farrell and Thierry Henry. The advertising agency have decided to target the range of watches at this group of people. Young working men are fashion conscious and have a high disposable income....   [tags: Papers]

Powerful Essays
1109 words (3.2 pages)

Comparison of Two Advertisements Essay

- Comparison of Two Advertisements First of all, I will look at the history of advertising. Most historians believe that the first adverts were signs hung above shop doors in Babylon, now Iraq. This was as early as 3000 B.C. Many people could not read, so these early adverts were often symbols, for example a boot indicated a shoemakers shop. The first mass advertisement in Britain was in about 1472, after Johannes Gutenburg had invented movable type. It was a poster advertising the sale of a book, and was stuck to church doors....   [tags: Papers]

Powerful Essays
730 words (2.1 pages)