First of all, I will look at the history of advertising. Most
historians believe that the first adverts were signs hung above shop
doors in Babylon, now Iraq. This was as early as 3000 B.C. Many people
could not read, so these early adverts were often symbols, for example
a boot indicated a shoemakers shop. The first mass advertisement in
Britain was in about 1472, after Johannes Gutenburg had invented
movable type. It was a poster advertising the sale of a book, and was
stuck to church doors. Many early adverts also told little truth. For
example adverts for non-prescription drugs often told of cures for
many ailments, falsely. With the rise of television and radio, came
the rise of advertising. Mass radio advertising was popular before the
war, but after the war television boomed, and took all the adverts
with it. In 1950, advertising costs were thought to be around $5.7
billion per year. Advertising costs are now around $87 per year it is
Secondly I will look at advertising conventions. Advertising
conventions are the techniques advertisers use to sell their products.
For example many adverts use comedy. A famous example of this is the
recent John Smith's adverts, where a famous comedian is used in the
adverts, to try and make us remember the name. Another technique is
changing the spelling, i.e. "Beanz Meanz Heinz!" Thirdly, some
advertisers try to use sex to sell their products. Many company's,
particularly clothes and perfume advertisers, use very attractive
models in their adverts, to try and make you think you could be like
them if you buy there product.
I am now going to...
... middle of paper ...
convince you you should buy this car for the fun and if the language
was all formal there would be no chance of this happening.
In my opinion, the Hertz advert is more effective, for who it is aimed
at. The easiness is un-missable and for the 1950's businessmen it
would do a good job because it is a well arranged advert and uses the
right language in the right places.
In conclusion I think advertising is useful, but can get annoying. For
example it is useful for everyone when wanting to sell or buy a
product, because it raises our awareness. However advertising can
become annoying when it is saturated into things, such as during films
on the T.V. It reaches the best part, and then there is a advert
break. This is not funny. Adverts should be used the right amount at
the right times, and in the right places.
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