Comparing How Advertisements Use Language and Presentation to Persuade Readers to Buy Cars

Comparing How Advertisements Use Language and Presentation to Persuade Readers to Buy Cars

Length: 2904 words (8.3 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

In this capitalist society people are persuaded by advertisers to
consume products which are not even needed. Companies need people to
consume in order for the economy to flourish. People who already have
cars which still perform well do not really require the replacement of
a further one. Cars are pretty similar to one another; all cars have
one principle in their manufacture which is to move from one place to
another (transport). The difference which divides the cars in groups
is the engine size, colour/finish, gadgetry etc. However, it is these
differences which persuade people to consume cars even if there is no
need to purchase one. This is the job of companies; they sell so
called 'dream cars' which have fancy gadgets and fast engines etc to
satisfy the aspiration of the reader and persuade them to purchase the
cars, even though their present one is in fine condition. People are
persuaded because of peer and social pressure which intentionally
makes them believe that neighbouring people are laughing at them
because of their cheap car. This belief makes a person reckon that
other people are taunting them, which causes people to consume cars
which they believe to have a higher standard. This pattern of
behaviour is constructed by marketing departments. Advertisers look
for their target audience for their advertising campaign. These could
be male/female, A-class people, or even retired people. The
advertisers look at people's deepest fears and desires which will make
the pitch hard to resist and they manipulate and take advantage of
people with these fears and desires. There are all sorts of media that
can be used to persuade ta...

... middle of paper ...

...heir powerful medium which draws on people's deepest fears
and desires. For this reason we must be discerning as consumers and
critical of advertisers. There are also implications of such powerful
advertising techniques for our society. There are environmental
concerns like pollution and stereotypes are reinforced e.g. the 'MGZS'
advert is very problematic since it is based on the construct of
muscularity and it suggests that men are risk takers (Genetically
Modified) and are sexual breeders (Testosterone Fuelled) which is
sexist and excludes women from the advert. Similarly in the 'Lexus
RX300' advert stereotypes of rich people are reinforced by presenting
luxury and hunting which relates to prosperous people. This excludes
large sections of the society, not only women but disabled people,
ethnic minorities and so on.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Presentation of Idealised Lifestyles in Editorial and Advertisements of Magazines

- Presentation of Idealised Lifestyles in Editorial and Advertisements of Magazines The two magazines I have chosen to compare for this coursework are ‘Hello. Magazine, September 21st 2004’ and ‘Nuts Magazine, Thursday 1st October 2004’. I have decided on these two magazines because they are aimed at two greatly different audiences. ‘Hello. Magazine’ was first published to the public on the January of 1990. This was a time when ‘Hello!’ was more then just information of celebrities and their lifestyles....   [tags: Papers]

Strong Essays
929 words (2.7 pages)

The Objectification of Women in Advertisements Essay

- The objectification of women is a huge issue in society and is often led by advertising. However many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive but rather very funny or sexy. However how would they feel if it were their daughter or sister being advertised throughout the world as a sex object. The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60....   [tags: Advertisements, feminism, ]

Strong Essays
1050 words (3 pages)

Essay on David Beckham Advertisements

- David Beckham is a popular figure in the world of the media and advertising. He has made appearances in advertisements for companies such as Adidas, Pepsi, and Gillette. An advertisement for “David Beckham Instinct,” a product line consisting of aftershave and fragrances, was shown in “People” magazine. He is shown in a head-only photo looking into the camera against a very plain, blue back drop. A picture of the product is placed in the lower right-hand corner. Directly above the picture of the product reads "Intense Instinct," with the icon of the product above that phrase....   [tags: David Beckham, Advertisements,]

Strong Essays
1008 words (2.9 pages)

Advertisements Are All around Us Essay

- In today’s society, advertising plays a huge part of sale production around the world. Advertising is found in almost every place imaginable and where a person least expects it. Some advertisements are very noticeable and distinct, while others are very subtle yet the human eye tends to catch them. There are advertisements all around us which include signs, posters, news papers, Internet, television, movies and much more. Just take a look around and see how many ads can be found. On average, an American sees up to 3000 advertisements in one day.(ASP) I find this is somewhat believable because advertisements are everywhere....   [tags: advertisements,]

Strong Essays
868 words (2.5 pages)

Essay The Shocking Content of Advertisements

- Imagine yourself walking around the street in a large city like New York City or Chicago and see millions of advertisements everywhere in the city’s streets. Once, you see something that are disturb or afflict advertisement like show a picture of a baby take a drugs in horrible place that make you shock when you see it. In our currently society, the shocking content in advertisement is very hard to shock us now. Author Bruce Grierson argues that modern advertisement does not shock us anymore, because of too many companies have done much different kind of advertisement methods to attract the people’s attention to ads....   [tags: Advertisements, ]

Strong Essays
1348 words (3.9 pages)

The Male Gender as a Performance in Beer Advertisements Essay

- Aaron Devor in, “Becoming Members of Society: Learning the Social Meanings of Gender,” argues that gender is a performance. He supports his argument by recognizing how society rewards, tolerates or punishes conformity to or divergence from social norms (widely accepted behaviors set by society). If a male fails to fall into his expected characterization of dominance and aggression or a female fails to act out in passivity and submission, they are at high risk of societal punishment. Michael Messner and Jeffrey Montez de Oca explain that contemporary beer ads represent a desirable male lifestyle to reaffirm masculinity in a time when men are insecure....   [tags: Advertisements, gender, ]

Strong Essays
802 words (2.3 pages)

Cars as a Symbol in The Great Gatsby Essay

- Cars as a Symbol in The Great Gatsby Cars play a very important part in the telling of The Great Gatsby. The Great Gatsby is a very dark, unhappy book, and the cars really exemplify this. "…cars change their meaning and become a symbol of death" (Dexheimer). Cars also give the reader insight into some of the different characters in the book. One of the most important jobs of cars in this book is to foreshadow upcoming events. Throughout the book, there are many devastating and dark events that these cars represent....   [tags: Fitzgerald Great Gatsby Cars Essays]

Strong Essays
1039 words (3 pages)

Thesis Presentations Essay

- On Wednesday, November 16, 2011, Katherine Stang, Aresh Kabirnavaei, and Andrew Roller, all students in the Master’s of Forensic Science program gave thesis presentations to the Forensic Seminar Class. The following paragraphs will summarize each topic. Katherine Stang presented her thesis titled, Issues in Forensic Identification and the Use of Single Nucleotide Polymorphisms (SNPs). Short Tandem Repeat (STR) technology is a forensic analysis that looks at specific regions or loci found on nuclear DNA....   [tags: Research Presentation]

Strong Essays
850 words (2.4 pages)

Advertisements Essay example

- Advertisements Car safety is an issue that concerns people across the Nation. Millions of Americans die each year due to fatal car accidents. The demand for safer automobiles is ever increasing. The Saturn Corporation recognizes this demand and has begun focusing its advertisements on America's need to feel safe. Saturn brings together setting, color, and a main focus to create the image of a safe car company. In one particular Saturn ad, a Saturn worker stands in a room surrounded by crash test dummies....   [tags: essays papers]

Strong Essays
453 words (1.3 pages)

Essay about Advertisements

- To discover how advertisements are constructed, we first must discover what they mean. According to Dyer (1982) and Leiss (2005) there are many different elements of ads, and many ways to classify ads. These include the approaches to study of texts, classifications of ads into categories, and according to the themes that they possess the use of Panofsky’s three levels of meaning, approaches to form and content, forms of verbal and non verbal communication. There is also the use of Millum’s four categories of relationships in ads, and the use of props and settings....   [tags: Non-Verbal Communication, Visual Perception]

Strong Essays
1157 words (3.3 pages)