Essay on Advertising Techniques

Essay on Advertising Techniques

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Advertising Techniques

Advertising can be described as a technique used to persuade people in
the public, to respond in a certain manner to the product they wish to
sell.

In the world around us every day, we are subject to advertising
whether we want to see it or not. Everywhere we look, from the T.V. to
the radio, magazines, newspapers and the Internet, there is always a
company trying to convince us that we need their product to make us
popular, prettier, richer or healthier than what we already are. The
ads seem to work on our fears, as the companies know that people want
to be like everybody else.

Today, I am going to look at how a particular product; in this case a
new hair colouring; is aimed at different target audiences.

For example, if the product were in the latest issue of Dolly or
Girlfriend, we would probably see a well-known celebrity or model
promoting it. This is trying to tell us two things. One, this
celebrity is wearing it, so they must like it, and therefore it must
be an excellent thing to spend your money on. It is also trying to say
that if other people wear this, then they will have the looks of the
celebrity and live happily ever after. The advertisement will often be
in bright colours to stand out from the page, and sometimes there will
even be an article about the product saying it was used on a celebrity
in the latest Hollywood film.

If the same product were seen in a magazine such as Woman's Day or New
Idea, then it might be more focused on the cost, saying how this is a
lot cheaper than the others available. The companies do this because
in a teenage magazine, most people have part time jo...


... middle of paper ...


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or the right. In this case, it is the taller model on the left that we
notice first, and then the product is down the bottom. By using this
technique, the company is trying to make us see what we think is the
main focus first. For example, we see the two girls, and the message
is that we will have hair like their's by using the product.

The white background would make this stand out in a magazine because
all of the other pages would have coloured backgrounds. The slogan
with the product tells us that it is 'professional hair care for you',
implying that this was designed professionally just for the person
reading it. The information down the bottom tells us that the colour
will wash out in about eight washes, so people can try all of the
other shades by buying them, and this will make more sales for the
company.

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