Animal cruelty is an issue that is often disregarded as being a major
problem in Britain today. Animals are not considered as important as
humans, and many people do not care about the way they are treated.
But I don't think I am alone when I say that when I saw the grotesque
picture at the top of this article, I was filled with disgust. This
was obviously the intention of the writer- to attract attention to the
article and alert people about the problem that animal cruelty is
The presentation is a very significant part of any article. Fist
impressions are certainly very important, even vital, because when
flicking through a magazine, you don't know what is going to be
written in a particular article. It is the way it looks that attracts
your attention, and helps hold your attention throughout the article.
The main title - 'Cruel Intentions' is written in very large letters
and in red, a bright colour, which immediately attracts your
attention. This title has a double meaning, because although it talks
about cruelty meaning cruelty to animals, at the time this article was
published, Cruel Intentions was a popular film amongst teenagers. This
in itself would attract attention. A title would usually summarise the
text, however this title does not. Instead, a subtitle is featured
which reads: 'The shameful truth about Britain's pet crimes'. The
purpose this serves is to show the reader what they are reading about
after their attention has been caught.
The photographs are also an important part of the presentational
features. The large photo...
... middle of paper ...
... cruelty. After having an emotive effect on the reader,
the writer starts to put pressure on the reader to take action against
animal cruelty. This is done using three-fold repetition such as 'can,
can, can' and using reputable organisations such as the RSPCA and the
NCDL to show the intensity of the problem. A lot of pressure is put on
the reader and it is debateable whether or not this is a good thing-
sometimes people can feel insecure under a lot of pressure. However,
in this case I think it is effective, because I don't think teenagers
would be worried about such pressure.
Overall, I think this is a very effective article, combining literary
and presentational techniques to create an emotive effect on and
interest the reader, to inform the reader, and to persuade the reader
to take action against animal cruelty.
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