Film posters come in a wide range of styles. Most have appealing
pictures or slogans that appeal to a particular audience and some just
try to appeal to everyone. They all have something in common.
Anchorage and eye catching devices, some even have alliteration. You
can find them almost everywhere like cinemas, town centres, bus
shelters, on the sides of busses, magazines and on the internet. They
are all trying to do one thing, persuade you to spend money on their
I am going to describe and explain what makes a good film poster and
then I shall give an example.
I am going to look at the general make-up of film posters.
Usually a film poster has a large picture of a famous actor or actress
that stars or has a main role in the film, they can even show a scene
from the film. This is anchorage and a good selling point. The
anchorage attracts the attention of the reader to surrounding features
of the poster like quotes form magazines. The quotes usually say
things like "BEST FILM OF THE YEAR says the sun" or "MUST SEE HIT
cries the mail" this helps sell the film to the reader of the poster.
There are usually more than three quotes per poster. This is usually
in the corner of the poster or at the side.
As well as or instead of quotes there might be small (in comparison
with the main picture) pictures of scenes of the film showing the best
parts of the film. These scene shot usually contain action, comedy and
romance pictures. The pictures are related to the film and are
suitable for the target audience.
Along the top of the poster are usually the names of the main actors
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...ailer it leaves you wanting to see more
about the film. The trailer gives the idea that you don't need to see
the first film because it sound like an all new plot and story line.
Many recognisable faces are shown to be in the film such as Wesley
Snipes who has been in many good films throughout his career. Just
because Wesley Snipes is in the film gives his fans a good enough
reason to see the film. The trailer also gives fans of the first BLADE
film lots good enough reasons for seeing the sequel. One of them being
a new breed of enemy and an alliance with the vampire race.
I have finished going over film posters and trailers. Although being
different they both have the same goal of selling the advertised film
for the purpose of entertainment and making money. Overall they are
both affective to their target audience.
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