"Beauty and the bloke" by Cosmo Landesman is an argumentative article
trying to put across the message that men and women are breaking free
of old fashioned stereotypes, he is trying to convey the message that
it's the nineties, men no longer have to be macho and hairy! They are
no longer afraid or ashamed to care for their appearances, even if it
means cosmetic surgery! Women to are also making a stand, no longer
will they stand silent being made to look good by men, women are now
"prepared to give the men they love a shove in the direction of the
cosmetic surgeon" Landesman throughout the article, puts across the
message that women are to blame for men's insecurities in their
appearances. They are also to blame for the rise in men undergoing
cosmetic surgery, for starting the male trend of waxing and wearing
perfume. It is quite a controversial article and at first it gives us
the impression that Landesman feels negatively towards the "Â£240
million beauty industry for men" saying "is nothing sacred any more"
but throughout the article Landesman warms up to the idea of "the
nineties man and beauty". Towards the end of the article Landesman
even gets quite personal, and to the surprise of the reader states
"for the love of my wife I'd even get my legs waxed!"
The writer uses surprise endings to keep the writer interested e.g.,
"perfume, waxing, cosmetic surgeryâ€¦.nineties manâ€¦his body image" when
perfume and waxing are mentioned the reader automatically thinks of
women, but gets quite a shock to discover that the writer is talking
about men! ...
... middle of paper ...
Irony is use din this piece, creating humour and slight sarcasm e.g.
"took it like a manâ€¦snivellingâ€¦etc". "Speaking personally I don't feel
that I've suddenly became neurotic about my looksâ€¦I've been that way
since I was a teenagerâ€¦"
Humorous exaggeration is also used by Landesman to create humour in
the article e.g. "just look inside any men's magazine and you'll see
how to achieve the ultimate shave". "Cosmetic surgery at work to wreck
men's self esteemâ€¦"
This piece of writing although full of humour also holds some very
interesting facts and shows that times are changing, today it's
acceptable for men to wear perfume and have face-lifts. So in
conclusion I think Landesman has made one small step for journalism
but one giant leap for all those beauty conscious men out there!
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