Essay Advertising Analysis

Essay Advertising Analysis

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Advertising Analysis


Advertising is constant. Wherever you are and whatever you are doing,
you will be bombarded with advertising; it's commonly accepted that
the media (a collective term for film, radio. television, music, the
printed press [ i.e. newspapers and magazines] and now, the Internet)
is a key part of our modern day lives. The media is largely funded by
advertising, because companies will pay large sums of money to reach
the huge audiences of the media; and so, every time you turn on the
television, tune it to the radio, open a magazine or newspaper, watch
a film or connect to the Internet, you will more than likely see
advertising. Even as I write this, I am being bombarded with
advertising; the Sony brand name is clearly visible all over my
computer; on its monitor, on the top-left corner of it's keyboard;
each second I spend on my computer, Sony will be advertising its
products (let's not forget Sony has many, many products to advertise),
to me, simply because it's brand name and logo are directly in my line
of vision as I type on my keyboard. Sub-consciously, I will remember
the Sony name. Examples of this form of advertising, the free exposure
a company gets by plastering its name all over its products, is very
widely used. The program I'm using to write this is Microsoft Word,
and the program that allows my computer to run the program is
Microsoft Windows. In the top-left hand corner of my screen, the name
Microsoft appears. Every time I look up at my screen to check that
what I am writing bares any semblance to what I intend to be writing,
I see the Microsoft name; I'm not going to forget it, am I? Especially
...


... middle of paper ...


...s shown how two adverts selling he same
product (holidays) and aimed at a simmilar demographic (high-earning
Times readers) can be vastly different. Whilst the Swan Hellenic
advert relies on showcasing and using a built up image of the
Medetteranian and the reputation of P&O cruises the Scottish Highlands
advert tries relentlessly to dispelpreconceptions about the Scottish
Highlands through the use of modern colours, the internet, short,
snappy phrases and a modern sense of humour. In my opinion, the Swan
Hellenic is more successful becauseit has a built up image to rely on
and fall back on and so the product is easier to sell throgh visual
showcasing and the use of language techniques (,etaphor in 'like a
beacon in the sun' rheotorical questions), and the conotations of the
swan and Helen of Troy to sell it's product.

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