Advanced Production Critical Evaluation Essay

Advanced Production Critical Evaluation Essay

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Advanced Production Critical Evaluation

For my AS production I followed a set brief. I was required to work in
a group to produce a 3 minute trailer for a new horror/thriller movie.
In my A2 advanced production my brief was to work within a group in
order to produce a promotional package to introduce a new band into
the mainstream music industry. The package could take any form, using
a variety of medias.

We started the project by doing individual research into the music
industry. Through my research I aimed to gain in depth knowledge and
understanding of the industry. I researched the style, form, genre and
identity of album covers, music videos and record labels. I found all
media products have signifiers of the form of the media product, and
generic signifiers. This allows audiences to instantly reconigise the
product. There are conventions of form and genre which help give the
product identity. This identity is created through the use of imagry,
copy, iconography, intertextuality,

As a group we aimed to construct identity and style of a new an
alternative mainstream band. We aimed to establish a unique style
within the Indie genre and to sell the band to a mainstream audience
and music industry through the production of a music video, LP album
cover and a press release.

Each member of our group had ideas for band/ artist they wanted to use
and for the package they wanted to create. When we got together we
presented our ideas to one another and discussed which we would like
to produce. We decided that the song 'bus stop boxer' by 'eels' was
most suited to the persona of our group and was the song that we could
feel mo...

... middle of paper ...

...ainstream through enigmatic, original
schemes. One idea would extend the themes used on the album cover. The
Tippo logo would be printed as stickers and would be stuck on roads
all round the centre of London, including Oxford Street, Tottenham
court road and the surrounding area as well as in and around venues.
The stickers would set up an enigma, which could only be solved by the
album cover. People who view both would feel rewarded by the extra
understanding. This would give direct reference to our front cover,
making it more rewarding for people who had seen the stickers. We
could also place the unconventional sign used on our front cover on
sign posts around London. This would be thought provoking and

We had censorship in mind when making our video and there are no
materials of an offensive nature.

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