Car Advertisement Essay

Car Advertisement Essay

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Car Advertisement

The aim of this piece of coursework is to work in groups to produce a
car advertisement, which breaks traditional representation.

I watched and deconstructed an advertisement for a SAAB car. I thought
about stereotyping. I then produced a;

· Storyline

· Storyboard

· Evaluation

for my groups advertisement.

The SAAB advertisement is trying to sell the car to me.

It implies that the car is a more powerful form of transport as a jet
engine.

SAAB Make Jets.

In the following section I will be showing how my group and me
deconstructed a SAAB advertisement.



Deconstructing the Advertisement -
==================================


Storyline -
-----------

A man gets into a car and drives onto a road on a twist quarry cliff
on a cloudy day. He speeds round the corners coming centimetres from
falling of the edge of the cliff. Every 5 seconds there is a black
screen with a caption telling you something about what the car has.
The car continues along the edge of the cliff and stops dead on the
edge of the cliff, when a shot of the underneath of a jet fly's over
head. The SAAB logo then appears.

The following captions are shown:

Catalysts

PAS

ABS

The car is shown in a way of power rather than standard features such
as lots of trunk space and re-enforced bumpers.

Since the car is seen to be fast they show a jet at the end of the
advertisement.

When the jet fly's over the car, the pilot is using phonetics. It
reads, Sierra (S), Alpha (A), Alpha (A), Bravo (B) - (SAAB)

The advertisement is aimed at males.



My Advertisement -
=====...


... middle of paper ...


...ans that could have been used for my
advertisement:

Magnificent.

Unique in its own way.

Top notch Mobile.

Evaluation - To show that I understood gender stereotyping, I mixed
the stereotyping round in my advertisement. By doing this, it shows
that the car is not only sporty, but women can drive it as well as
men.

I chose to pick a low age for my target audience, as the car would be
ideal for a first car and not much to run.

Working in a group was no problem for me as the whole group came up
with different ideas that worked well.

As a whole, I think that this project was a success. We were placed in
random groups, away from who we'd usually chose to work with. I think
that this was a good idea because mostly, when placed with friends,
you tend to talk a bit more and get less work done.



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