The aim of this piece of coursework is to work in groups to produce a
car advertisement, which breaks traditional representation.
I watched and deconstructed an advertisement for a SAAB car. I thought
about stereotyping. I then produced a;
for my groups advertisement.
The SAAB advertisement is trying to sell the car to me.
It implies that the car is a more powerful form of transport as a jet
SAAB Make Jets.
In the following section I will be showing how my group and me
deconstructed a SAAB advertisement.
Deconstructing the Advertisement -
A man gets into a car and drives onto a road on a twist quarry cliff
on a cloudy day. He speeds round the corners coming centimetres from
falling of the edge of the cliff. Every 5 seconds there is a black
screen with a caption telling you something about what the car has.
The car continues along the edge of the cliff and stops dead on the
edge of the cliff, when a shot of the underneath of a jet fly's over
head. The SAAB logo then appears.
The following captions are shown:
The car is shown in a way of power rather than standard features such
as lots of trunk space and re-enforced bumpers.
Since the car is seen to be fast they show a jet at the end of the
When the jet fly's over the car, the pilot is using phonetics. It
reads, Sierra (S), Alpha (A), Alpha (A), Bravo (B) - (SAAB)
The advertisement is aimed at males.
My Advertisement -
... middle of paper ...
...ans that could have been used for my
Unique in its own way.
Top notch Mobile.
Evaluation - To show that I understood gender stereotyping, I mixed
the stereotyping round in my advertisement. By doing this, it shows
that the car is not only sporty, but women can drive it as well as
I chose to pick a low age for my target audience, as the car would be
ideal for a first car and not much to run.
Working in a group was no problem for me as the whole group came up
with different ideas that worked well.
As a whole, I think that this project was a success. We were placed in
random groups, away from who we'd usually chose to work with. I think
that this was a good idea because mostly, when placed with friends,
you tend to talk a bit more and get less work done.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Analyzing a Car Advertisement The advert is from the coloured supplement of the Sunday Times on 10th November 2002. I will analyse this car advert and write about its key concepts and the global market to which it belongs. A family car is the main image surrounded by colourful play balls, the ones you get in childrens play-pits. This represents a safe family car because it is embedded in play balls. It also represents the child in every responsible parent that wants to join their children in the play-pit and have as much fun as them.... [tags: Papers]
526 words (1.5 pages)
- Car Advertisement The aim of this piece of coursework is to work in groups to produce a car advertisement, which breaks traditional representation. I watched and deconstructed an advertisement for a SAAB car. I thought about stereotyping. I then produced a; Â· Storyline Â· Storyboard Â· Evaluation for my groups advertisement. The SAAB advertisement is trying to sell the car to me. It implies that the car is a more powerful form of transport as a jet engine. SAAB Make Jets.... [tags: Papers]
582 words (1.7 pages)
- Introduction This report analyses a 60-second American online video advertisement for the Hyundai Car finder ' First Date ' advertisement in 2016. According to USA Today, this advertisement made a Super Bowl commercials in 2016. (Woodyard, USA TODAY 2016). The report contains a description of the advertisement, an evaluation of creativity, predictions about consumer responses and a recommendation for the agency. Creativity is assessed by examining two Divergence Measure dimensions in the Creativity in Advertising Model developed by Smith, Yang, Bucholz and Darley (2007).... [tags: Brand, Advertising, Hyundai Genesis]
1115 words (3.2 pages)
- Exploring How Meaning is Conveyed in the Renault Clio Car Advertisement Many company's use advertisements to try to persuade the viewer or reader to purchase the product being advertised. A lot of television adverts are very short, some even under thirty seconds, as well crafted texts tend to be very expensive, however this Renault Clio advert is fifty-nine seconds long, as it is more like a narrative. In the Renault Clio advert, the producers have used some original ideas, but have also borrowed some ideas from various other projects, this borrowing and adapting of ideas is called intertextuality.... [tags: Papers]
524 words (1.5 pages)
- Advertisements broadcasted on TV everyday, is there one of them effectively persuades the audience to put the product on their shopping list. What successful elements of advertisement make it memorable. The car’s advertisements of Ford Fiesta ” This is now ”and Kia Soul’s ”New way to roll” are good examples. However the commercial “Style Never Goes Out Of Style" for 2014 Toyota Corolla is not effective enough, it does not convey enough information and advantages of their product’s “This is now” broadcasted in 2010 which designed by creative team Andy Bird and Sue Higgs with Camilla Herberstein.... [tags: Music, Story Plot, Consumer]
1109 words (3.2 pages)
- That sky blue hot rod is hard to pass by without a second glance. As it stunningly rolls down the uptown, city street heads are turning and staring. The 1947 Studebaker was not just simply a new toy for the rich and famous -- its sleek design and pepy advertisement alludes to something much more: hope. Hope for the changing country, hope for a recovering economy, and believing that people could still have nice things. Studebaker advertises not only to the ritzy and famous but also to the blue-collar worker.... [tags: car, automobile, advertisement, vehicle]
594 words (1.7 pages)
- The decision to purchase a car is the second largest financial choice a person can make. There are a few options for vehicle financing. Since the majority of people aren’t paying cash outright for their vehicle, figuring out whether to purchase or lease the car can be overwhelming, intimidating and or confusing. Different elements come in to play when deciding whether or not leasing is right for your financial situation and lifestyle. Because the average consumer isn’t educated about the benefits of leasing a vehicle, leases are sometimes not even considered an option.... [tags: vehicle financing, payment, advertisement]
831 words (2.4 pages)
- The A1 advertisement, by Audi, is attempting to attract the attention of young people looking for a small city car with aggressive styling and a sporty yet comfortable ride. In my opinion this advert is directed towards a young demographic due to the fact that the car is represented in a very dominant manner. This was accomplished by making the car bright and bold, but the city that it is depicted in, dark empty and unnatural. This add gives the reader the idea that in this car they will be alone and secluded, away from everyone else, and therefor satisfying their need for escape.... [tags: English-language films, Youth, Need, Want]
715 words (2 pages)
- As I finished reading a rather intellectually stimulating article in a popular men's magazine, I flipped the page to reveal quite an interesting advertisement. My gaze fell upon the following print ad, which contained the photograph of a decrepit old man dressed in a black suit, wearing a diamond encrusted gold dollar sign ring, embraced by a wedding-gown clad, large breasted, peroxide bleached blond, young bimbo. Next to the shocking newly-weds was a new, cherry red Dodge Viper convertible, parked on a black patterned brick driveway, in front of a gorgeous mansion wall adorned with lavish vegetation and concrete Grecian pottery overflowing with ferns.... [tags: Gender Studies]
726 words (2.1 pages)
- In the 1920s, the automobile industry was being quickly innovated by companies coming out with new cars, very quickly. In 1901 the new Detroit factory burned down and the only automobile to be rescued from the flames was a gasoline powered runabout, the “curved dash” Oldsmobile. Also in 1901, there was a discovery of a seemingly “inexhaustible” supply of oil near Beaumont, Texas. These rich deposits of petroleum made gasoline readily available and gave added impetus to the internal combustion engine in its competition with steam and electric power.... [tags: essays research papers fc]
743 words (2.1 pages)