Popular Genres - love them or hate them, they influence everyday people, everyday. Whether this influence is direct or indirect, consciously or unconsciously absorbed does not matter. What is important is how and why they have such a strong power over the viewer. Whilst simultaneously affirming and subverting the norms of culture, popular genres also function as a site of contestation for the values, beliefs and ideologies represented within them. In lay terms, they uphold the cultural beliefs, values and ideologies that are accepted and taken for granted in western society and at the same time question and undermine these principles. In doing so, they allow the viewer to question and oppose the ideals which they radiate.
Popular Genres work to normalize certain cultural aspects and beliefs embodied within them. These aspects are often portrayed so incorrectly that they either border on, or are completely submerged in ideology. The three main ideologies represented in almost all forms of Popular Genre are that of patriarchy, romance and the struggle between good and evil behavior. Occasionally all three ideologies, or a combination of two are juxtaposed to create an impressive text. In order to appreciate how each of these ideologies works to subvert and conform to the `norms' of culture it is necessary to first analyze how each works to manipulate the audience.
The ideology of patriarchy is probably the least widely known of the three.
The main genre that it is embodied in is the family domestic genre, often portrayed in the situation comedy. Characteristically the story follows a simple narrative framework whereby stoc...
... middle of paper ...
...livan, T; Key Concepts in Communication and Cultural Studies; London: Routledge, 1994
· Thwaites, T., Davis, L. and Mules, W; Introducing Cultural and Media Studies; Hampshire: Palgrave, 2002
Websites Used in Research
· Kyle's "The Wonder Years"; http://www.mytwyyearbook.tripod.com - transcript archive
· The Simpsons archive; http://www.snpp.com/episodes.html - Life on the fast Lane
· Väätäinen, M; The Simpsons Characters as Caricatures of Social Reality in the United States, A FAST-US-7 (TRENAV2C) United States Popular Culture Paper; Department of Translation Studies, University of Tamperehttp;2002 taken from //www.uta.fi/FAST/US7/PAPS/mv-simps.html
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- In 1991 Butler mentioned that “There is no original or primary gender a drag imitates, but gender is a kind of imitation for which there is no original”. It could be suggested that within many genres of music there are different representations of gender. For example if one considers the artist Marilyn Manson. This artist has been known to dress in a controversial manner that deviates from the norms and values regarding gender within society, dressing in garments typically worn by women (corsets etc.) If one compares Marilyn Manson to other artists within the metal genre, it could be argued that the aforementioned musician conveys a more feminine image.... [tags: Study of Music]
1410 words (4 pages)
- ... There are several social courtesies and norms in Turkey. Some of these are similar to those we have in the United States of America. Many people use hand gestures when speaking and it is extremely impolite and rude to lay your feet on someone’s desk or table. You should also be careful to not point the sole of your foot or shoe towards others. Public displays of affection are not tolerated in rural areas. Hospitality is a large part of the Turkish culture. Friends, relatives, and neighbors visit frequently, and unexpectedly.... [tags: hospitality, gestures, families]
722 words (2.1 pages)
- Introduction According to Gans in his book Popular Culture and High Culture: An Analysis and Evaluation of Taste (1974), people make choices from the available content provided by a homogenous society and the relationship between the choices exist because they are based on similar values and aesthetic standards. This constitutes why there are diverse taste cultures and taste publics in America. Rather than belonging to one taste culture, I consider myself an omnivore because I “often make cultural choices from any menus (9),” meaning that I embody bits and pieces of different taste cultures.... [tags: Culture, Popular culture, High culture]
1038 words (3 pages)
- Popular culture is often dismissed as frivolous, unimportant or simply mindless entertainment, both by media critics and by academics. However, it is important to examine and think critically about popular culture and what it can tell us about the society that we live in. In the specific case of the relationship between gender and popular culture, popular culture is informed by the way gender is structured and the structure of gender is, in part, reinforced by popular culture. If the definition of gender is taken to be “the structure of social relations that centres on the reproductive arena, and the set of practices...that bring reproductive distinctions between bodies into social processes... [tags: Popular culture, Culture, Mainstream]
1035 words (3 pages)
- Pop Culture Popular culture or pop culture means different things to different people. The term is versatile (Delaney 2016). Popularity, the condition of being liked, admired, or supported, is no less fluid because of the ways in which individuals in different places and at different times find particular ideas or people appealing. However, by considering how and why people respond to icons of popular culture, we can deduce various things about how culture functions more broadly and how culture relates to other aspects of society, such as political, social, and even economic forces.... [tags: Culture, Popular culture, High culture]
1329 words (3.8 pages)
- Popular culture and postmodernism are two topics that John Storey elaborates on in his fifth edition book "Cultural Theory and Popular Culture: An Introduction". Understanding popular culture and postmodernism is important when it comes to the discussion of popular music celebrities. When referring to popular culture to understand popular music celebrities, 'signifying practices ' is a key term. Know what signifying practices mean will allow you to understand why celebrities do what they do. Storey says, "Culture here means the texts and practices whose principle function is to signify, to produce, or to be the occasion for the production of meaning".... [tags: Popular culture, Culture, Globalization]
719 words (2.1 pages)
- Academic literature often neglects to mention the role which popular culture such as music, movies, and television play in the development of the public conscious. This is due to either its perceived lack of intellectual value, or its imagined irrelevance. Regardless of their opinion regarding its artistic merit, popular culture pop culture affects every facet of one’s daily life, and an educator who fails to remain conscious of the zeitgeist is one who refuses to give weight to the material importance of artistic expression and in doing so places the relationship between themselves and their students in jeopardy.... [tags: Culture, Popular culture, High culture]
941 words (2.7 pages)
- Crime and Popular Culture Take Home Test 1. The connection between Crime Law and Popular Culture is reciprocal and full of events. Its nature gets the most obvious during the historical periods when new particular Crime Laws are launched that are aimed to reshape a state of a popular culture (for example, a prohibition of alcohol that shaped the look and feel of American Mafia) or among the most borderline marginal popular cultures (for example, hip hop culture of 1990th). Therefore, as well as Crime Law often structures the marginal cultures that act on borderline of law, the activity of certain popular culture group may influence changes in Criminal Law.... [tags: Popular culture, Culture, High culture]
1345 words (3.8 pages)
- High and Popular Culture High culture is a term referring to the "best of breed" (from some elitist viewpoints) cultural products. What falls in this category is defined by the most powerful sections of society, i.e. its social, political, economic and intellectual elite. The opposite of high cultural art forms, such as the opera, historic art, classical music, traditional theatre or literature; popular culture includes many forms of cultural communication including newspapers, television, advertising, comics, pop music, radio, cheap novels, movies, jazz, etc.... [tags: essays research papers]
1632 words (4.7 pages)
- There are many ways to define popular culture. Many individuals have grappled with the question what is popular culture. And how to critically analyze and deconstruct the meanings. Looking at the root words of popular culture is where to begin. Raymond Williams states ‘popular’ means: “well liked by many people" or “culture actually made for the people themselves (Storey, p.5). This is part with the word ‘culture’ combine to look at how the two words have been connect by theoretical work within social and historical context.... [tags: Culture, Popular culture, High culture]
1114 words (3.2 pages)