Public Relations Essay

Public Relations Essay

Length: 817 words (2.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Robert I. Wakefield probably gives one of the best definitions of Public Relations when he stated, "All public relations should exist to preserve a consistent reputation and build relationships" (This is PR 1). This is a very broad and generic scope that does not necessarily infer any type of ethical behavior nor implies any sense of right or wrong with what is generally referred to as "spin. The bottom line for any company is to make a profit. Why else would they be in business? The book, This is PR, written by Newsome, Turk and Kruckeberg states that the Public Relations Society of America (PRSA) defines public relations as a management function that involves counseling at the highest level and being involved in strategic planning for the organization (2). This is a rather ambiguous statement that could mean a number of different things. Public Relations can be summed up in two words: Public Relations! No more needs to be said. PR can be anything that affects a company's, organizations, or individual's relative position within a market or society.

The book, states "the public relations practitioner serves as an intermediary between the organization that he or she represents and all of that organization's publics. Consequently, the PR practitioner has responsibilities both to the institution and to its various publics. He or she distributes information that enables the institution's publics to understand its policies. Although the PR role "should," reflect a social responsibility as well as a synergy with the company one must remember, loyalties usually lie with the one that signs the paycheck.

There seems to be many differing views of exactly what PR is. Any company that is in business is practicing PR whether through...


... middle of paper ...


...hin any company is managed and operated by that company, not the public. Those that have worked in public relations know that in order to keep a job one has to be dedicated to the company. Ethics is a great word but ethics will not pay the bills. Most companies are Machiavellian in nature meaning that they are in business to make money no matter whom or what gets in the way. We can try to romanticize public relations with words like public service, ethics and conscientiousness but it's certainly not very ethical to hide behind these niceties and mask the true nature of what it really is. Spin-doctoring.

Works Cited

University of Phoenix, ed. This is PR. 8th Ed. University of Phoenix custom edition e-text. Thomson/Wadsworth, 2004. MKT/438--This Is PR. Resource. University of Phoenix. 6 Dec. 2004 <https://mycampus.phoenix.edu/secure/resource/resource.asp>

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Public Relation : Public Relations Essay

- Public Relation Practitioner Public Relations is often viewed in many ways, generally not according to what a public relations practitioner really is or does. People often see it as a journalistic role played by reporters, or someone who only represents celebrities. Reading about what professionals do every day in this field can provide an important background about public relations, however this strategy will not help you grasp exactly what is needed for this career. In order to be successful in understanding the way this field works, it is best to shadow or interview some who is in this field every day....   [tags: Public relations, Public, Communication]

Better Essays
710 words (2 pages)

Public Relations in Response to Crisis Essay

- The aim of this report is to discuss an effective PR campaign for the established business Virgo. The report will follow Scott Cutlip’s four-step process as a structure that is important for Virgo in regaining its company’s profile. Defining Cutlip’s four-step process helps in the development of communication for the organisation to its publics. In relation, Virgo will add extension in the rebuilding of reputation through its aims and objectives. Using this process breaks down into situation analysis, planning and programming strategy, implementation, and evaluating the program....   [tags: Public Relations]

Better Essays
3370 words (9.6 pages)

Public Relations and Corporate Reputation Essay

- As recent corporate events have made it clear, an organization’s reputation is of paramount importance to its success as well as survival. This is because the happenings leave the corporate credibility at stake while public mistrust spills over into investment markets. As such, there is a need to restore public faith. Reputation accounts for a large portion of a company’s market capitalization and is one of its most important long term assets. It impacts the organization in several ways including stock price as well as the ability to attract and retain customers and employees (Michael and Judy, 2008)....   [tags: Public Relations]

Better Essays
3010 words (8.6 pages)

Essay on The Career Of Public Relations

- A Career in Public Relations The field of communications ranges from being in the spotlight to working behind the scenes so to speak. For instance, most technicians, newspaper editors, and directors work to make sure everything is functioning properly and looks neat when they present their work for everyone to see and enjoy. On the contrary, people who have careers more open and can even be considered public figures, such as news anchors, TV hosts, and radio personalities, are in the spotlight....   [tags: Public relations, Marketing, Public]

Better Essays
1211 words (3.5 pages)

Definition Of Public Relations Essay

- Depending on whom you ask, you will get a different definition of what public relations means. So many definitions go into the term public relations and a series of definitions could be combined to further explain what it really means. The most accurate and put together definition of public relations I ever heard was from Dr. Kevin Trowbridge a public relations professor at Belmont University. He defines public relations as “a management function and a strategic communication process which establishes, maintains or builds mutually beneficial relationships between organizations and the publics on who their success or failure depends.” I find this definition covering exactly everything that ha...   [tags: Public relations, Public, Communication, Publicity]

Better Essays
828 words (2.4 pages)

The Definition Of Public Relations Essay

- Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task, and has concerned many public relations specials and scholars alike. They seem to agree that while individuals ' actual definition of public relations might vary in strategy and technique, the end goal is always the same, to influence public opinion favorably for one 's organization. Public Relations in My Own Words Public Relations deals with a broad range of strategies and methods, therefore, it is not easily defined....   [tags: Public relations, Definition]

Better Essays
1025 words (2.9 pages)

A Research On Public Relations Essay

- Many organizations conduct research before implementing a campaign initiative. Similarly, many also conduct evaluations following their campaign initiative. According to English, (2005), public relations research is a fundamental part of identifying important issues to the organization, developing strategically based public relations programs, and measuring the impact of those programs on the organizations (pg. 3). Cutlip et al. echoed this premise by saying that research is the foundation of effective public relations (2000, p....   [tags: Public relations, Communication]

Better Essays
1136 words (3.2 pages)

Moss Kendrix the Public Relations Specialist Essays

- Moss Kendrix This person's name is Moss Kendrix. He was born in Atlanta, Georgia in 1917ause he is a public relations pioneer. As you can see he is a black man, and exactly because of this he designed countless public relations campaigns, which were aimed at the African- American population in the United States. He worked for news organizations and corporate clients like Ford Motor Company, Carnation, and Coca-Cola. He explained his corporate clients the importance of the buying power of African- Americans....   [tags: Public Relations]

Free Essays
1079 words (3.1 pages)

Definition Of Public Relations Essay

- Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task, and has concerned many public relations specials and scholars alike. They seem to agree that while individuals' actual definition of public relations might vary in strategy and technique, the end goal is always the same, to influence public opinion favorably for one's organization. Public Relations in My Own Words Public Relations deals with a broad range of strategies and methods, therefore, it is not easily defined....   [tags: PR Business Public Relations]

Free Essays
1051 words (3 pages)

Essay on Public Relations

- Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed. - Abraham Lincoln - "Fundamentally, public relation is relations with publics." (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest. Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups. This is just a basic definition of public relation but in fact it is much more challenging to really define and practice public relations....   [tags: Business PR Public Relations]

Better Essays
1308 words (3.7 pages)