Impact of Internet Marketing Strategy for small construction firms
As the construction industry globalises and regional boundaries become less relevant, the survival of a construction firm will increasingly be determined by its ability to create and sustain a strong internet marketing strategy. The majority of the companies operating in the market are small and locally based. In 1998, the Construction Task Force reported that the industry was suffering from low levels of productivity and re-investment, but in subsequent years, marked by historically low interest rates, growth has greatly improved. The UK construction and engineering market reached a value of £19.3 billion in 2002, giving an overall growth of 0.6% since 1998, outperforming the European average. The UK market share at the end of 2002 was 14.3%, giving it the second largest share of the European market. In Scotland in particular, the construction industry has outperformed the UK average for new construction contracts with a 25.3% increase from 2001 to 2003, worth £3.4 billion.
Construction companies on the whole have been slow to utilise the internet as a marketing, and particularly, as a sales tool. The UK's leading companies in the construction and engineering sector, Balfour Beatty plc, AMEC plc, and Bovis Lend Lease, have failed to use their websites as more than an internet presence. Their websites offer information on the companies' history, market share and latest successes, often in very sophisticated formats. The main purpose of the sites is to reaffirm the reliability and competence of the company to potential customers as well as promote the companies' desired brand image.
While the above companies focus mainly on large scale priva...
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...y the nature of its business and build partnerships and contacts within the industry. It can help them establish a foothold in a sector that is ignored by the larger competitors. Since internet marketing has proven successful in the past for other companies, such as Amazon, Yahoo, and Ebay, through constant diligence and evolution, there is considerable opportunity for independent small construction companies to forge ahead into new markets. Gaps in the market can be exploited, as is being done fairly successfully with companies such as Buildstore. It is imperative that if an internet marketing strategy is to prevail however, the marketing mix, promotion, web community and customer expectations will have to be continuously monitored and adapted to react with market changes and customer demands, ultimately leading to an increased market share for Happy Building Co.
When we see an economic downturn many of the different industries are affected in different ways depending upon their demand. The industry which always seems to be affected first and the last to recover is the construction industry. The construction industry is one of the largest sectors of the UK’s economy. It contributes around £90billion which is 6.7% of the total and 2.9 million people are employed within the construction sector. (HM Government, 2013) (Barawas and Fleetwood et al., 2013) This contribution is measured by the Gross Value Added (GVA), here below is a table to represent the contribution the construction industries GVA (for 2012 prices) and its % of economy.
Construction is a huge, complex and high risk industry. To survive in such a competitive environment, most companies try to find their own niche markets where they can prove to be successful. Most construction projects are awarded to one of the local contractor within a certain proximity to the job location, so that their expertise on local labor, materials and market conditions can ensure the success of a project. This results in these companies executing a major part of their jobs in the region they are based out of. They remain profitable and content with
Being a writer isn’t a complicated task, but being a messageful writer requires lot of experience and inner self-presentation. James Baldwin was a very great writer. He expresses his inner feeling into his writing, which makes him true writer. When ever he wrote something always contain some kind of message. Most of his writing about African American culture where he raised. His writing tells the story of pain. He painted cruel history of black community into his writing. His writing contains lot of pain and anger, which could only describe by his writing. He was a one of the leader who speeches his nation by his writing. After reading his piece of art, which was presented via short stories and many books, I have come to perceive James Baldwin as a legendary writer. Through his short stories, Baldwin expresses the truth about his life. It seems that most of Baldwin's life was spent during times of extreme racism and he was strongly discriminated against due to his racial and ethnic background. Some of his stories were written in the middle of 19th century, a time when American citizens were distinguished by their color. It was a time when black and white people had their own separate worlds in which they were living. It was very hard to break the narrow-minded ways of many racist people. In other words, there was a self-created border between both races. In his stories, "Previous Condition" and "Sonny's Blues," Baldwin has developed characters to fight against racism in attempts to live their lives as they please.
In the British construction industry, the term ‘procurement’ show a series of activities and processes undertaken by the developer or client to secure the construction or refurbishment of a building. The Government Procurement Service define procurement as the ‘whole process of acquisition from the third parties and covers goods, services and construction projects. This process spans the whole life cycle from initial concept and definition of business needs through to the end of the useful life of an asset or end of a service contract.’ ( Arun District Council, 2011)
...each customer can be measured by the acquired business contracts. The website and its success can be evaluated by the technical support team on how often it is used and most importantly by asking customers seeking information how effective the information provided on website is in regards to their company’s interest. Performing more research and updating the website to tailor it to a company’s interest, would ensure better delivery of our message. When a company contacts Kelly services, the customer service team can ask how they heard about our company. According to the feedback we receive we will determine what media has delivered successful results in regards to the information and how effective it was. From there we will determine what has been successful and how we can improve and adjust our process and delivery method to better reach our potential customers
In the architecture, engineering and construction (AEC) industry, the general held belief is that the construction sector has not be willing to adapt to changes that comes with information technology. Nevertheless, the AEC industry has several practical applications that facilitate the technology, outsourcing and exchange of information within the industry, the roles of technology adopted are important to sustain the quality of life (QOL) to mankind [1].
A business that wants to create an online presence has to decide what its goals and budget are. Business owners have to be willing to learn and implement
During the last decade, we’ve been to the top of the world—during the dot-com boom of the late 1990s—and back down again, when it all fell apart a few years later. But with the bad came the good: The Web forever changed the business world. The following small-business owners are shining examples of how Web-based technologies can be a businessperson’s best friend.
In Task one I have to explain the basic economic principles that underpin construction projects. I am going to mention the different markets, such as labour, commodity, housing and finance. I will also explain the different impacts that will occur in the the construction industry. Further on I will discuss the the inflaiton and interest. I will first give a brief introduction on what economics is, and then in detail what supply and demand is and what affects it. Further on I will explain the markets and the inflation.
message to your target customers, from the traditional, like advertising in magazines, newspapers and direct marketing but one of the newer methods of communication that has been developed is the internet. (Ebook) With the expansion and mounting usage by the search engines, many small businesses can now cost-effectively and successfully own and operate their own website, giving them unlimited exposure.
The construction industry is fundamental to economic and social development of the country. The UK construction industry has an annual turnover of over £ 100 billions and represents almost 10 % of the country’s GDP. The industry employs around two million people in more than 300,000 different companies. Improving transport infrastructure and modern efficient buildings play an important role in lifting the productivity of businesses in the UK. (ONS, 2011) At the same time improvements in schools and hospitals housings social, as well as providing high quality public transport, it all depends on the construction industry delivering successful projects. In a world in which environmental issues are increasingly paramount importance, an innovative construction sector holds the key to providing solutions that will meet the challenge of climate change and the efficient use of resources of the planet. As the investment industry driven, subject to the strictures of economic recovery and recession.
Internet marketing popularity is increasing day by day. Many business organizations are using internet to direct communicate with customer and to get more attention of customers. It helps to build one to one relationship, customer get sufficient information about products and company and company can give enough information about products and company reduce their cost. Internet marketing also helps to reach wider and distant markets; product im...
Starting and maintaining a successful business is the dream of all entrepreneurs. Today’s advancements in technology have created new opportunities for business owners to get closer to this dream. The Web has been the most effective tool in creating new opportunities for business owners. An entrepreneur should be more successful by starting, marketing, and operating a Web-based business.
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.