The advertisement for the "right hand ring" psychologically engages the woman's need to be high status in her society. In Maslow's hierarchy of needs the right hand diamond would fall under one category alone, esteem. Maslow's hierarchy of needs ultimately results in what is called self actualization. This ring does not fall under that category only because the "right hand ring" appeals to the need for self respect, reputation, prestige, and ultimately status. Let us not forget love, although in "A diamond is forever" the company places the emphasis not on love anymore; it solely rel...
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...he "right hand ring." Marketers develop this ring for the woman who knows how to work hard and clearly demonstrates the power and perception women feel towards diamonds. This is a million dollar marketing campaign that will turn profits. Women of the world will raise their right hand but most likely those rings will be cubic zirconias. Those who can afford a "house" on their right hand most certainly deserve to display it. The right hand ring is brilliant and the advertisement amongst the hundreds of others in W Magazine catches the attention of women who "must" prove their rank. This advertisement appeals to women's feelings, wants, needs, desires, values, and beliefs. Pathos is the theme of this advertisement and proves that appealing to a woman's right hand, is not a bad marketing move. This advertisement for the "right hand ring" is a diamond in itself.
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