Friday night, as I watched television I evaluated commercial content in relation to the target of women and what message advertisements send to women of all ages. In one hour I saw twenty-four commercials, eleven were targeted at women and every single one had something to do with either the appearance or beauty of women or a domestic focus. These commercials touted products to enhance beauty or lose weight with the underlying message of "improved self-esteem". I have always blamed the media, or more broadly, cultural attitudes for the problems young girls and women face with low self-image and often find myself citing Barbie dolls and the overwhelmingly pink aisles at the toys-r-us as a root cause of the marginalization of women's roles. Peggy Orenstein refers to this as the "politics of the external", a term which, at first, I had a difficult time accepting. Is this not a major implication when discussing a society that promotes female self-censorship and devalued intellectual potential? After reading "Schoolgirls" I came to understand exactly what Orenstein meant and she convinced me that "the internal need not, and indeed should not, be ignored". Although it may not be well documented it is indeed established that although "women's lib" has come a very long way since we received the right to vote there are still social implications that can only confuse women's' identity and self-image. Peggy Orenstein's book has indeed caused me to look deeper into the internal issues affecting self-esteem that women face beginning with adolescence. It would be a tremendous disservice to the youth of America as teachers if we were to simply accept the external causes to the self-esteem crisis since, on a grander scale it is truly o... ... middle of paper ... ...nd an athlete. These meetings are a big hit and I feel relieved that they know I care about them as individuals outside of athletics. Peggy Orenstein successfully investigates deeper into girls' self-esteem issues and their academic significance. The AAUW survey identifies the self-esteem issue facing adolescent girls and its' affects as a whole, however, Orenstein targets the problem beginning at adolescence and brings to light a "hidden curriculum" of schools that only facilitates these issues. She is providing a much needed path of action that enables educators to make changes in their classroom or school to help address these issues of self-esteem. Teachers may not be able to control the world their students face when they leave the room, but they can provide a positive internal environment; one in which boys and girls are valued and encouraged equally.
First, Kilbourne’s research should be praised tremendously for bringing to light the unhealthy impression of true beauty in today’s culture. Kilbourne challenges the audience to reconsider their viewpoints on advertising that is sublime with sexual language. The evolution of advertising and product placement has drastically changed the real meaning of being a woman. According to the movie, every American is exposed to hundreds and thousands of advertisements each day. Furthermore, the picture of an “ideal women” in magazines, commercials, and billboards are a product of numerous computer retouching and cosmetics. Media creates a false and unrealistic sense of how women should be viewing themselves. Instead of being praised for their femininity and prowess, women are turned into objects. This can be detrimental to a society filled with girls that are brainwashed to strive to achieve this unrealistic look of beauty.
Jhally, S., In Kilbourne, J., Rabinovitz, D., & Media Education Foundation. (2010). Killing Us Softly 4: Advertising's Image of Women.
The question of whether self- esteem has significance with real world- consequences is a valid concern. Ulrich Orth and Richard W. Robins provide the answer, with evidence contributed by researched studies, in their article The Development of Self- Esteem that self- esteem, in fact, does influence societal significance. With the determination on self- esteem trajectory from adolescence to old age, self- esteem stability, and the relationship between levels of self-esteem and predictions of success and failure, one can conclude that self- esteem influences life outcomes; moreover, people can participate to involvements focused at positively influencing the development of self- esteem.
Many studies have been conducted on the importance of self-esteem in children and young adults...
The concept of woman as property runs deeply in the history of advertising, and continues, despite many hopes that such ways of thinking are archaic and no longer apply to our society, especially after the feminist movement and constant fighting for equality. But no, women and their bodies continue to be hypersexualized in media and commodified for the masses to sell whatever they think will make the marginalized and alienated feel better about the damage society has done. This damage still exists and will continue to do so, unless these transgressions are acknowledged, and women’s bodies begin to be appreciated and respected. The question remains—can the markets do this? Can media be effective without utilizing what is considered to be social conventions to appeal to the
“You can’t be what you can’t see” (Siebel). In today’s society one gets their many standards of how they should look, act, and talk from the media. The media is setting these standards and instead of putting out unrealistic ideals of beauty for children, they should be encouraging more positive and realistic ideals. If it’s not on television or in the magazines, young children especially, can’t attempt to copy it. The first form of media to look at is advertisements. “U.S. advertisers spent billions of dollars in 2009. 80% of countries in the world have GDP’s less than what was spent” (Missrepresentation). It’s obvious that consumerism is a large aspect of American culture. Advertisements consume Americans lives. No matter where one goes these ads follow. In magazines, on television, radios, billboards litter the highways. There’s always something screaming “Buy me” or “Be like me”. The problem at hand is not women being sexy. It’s okay for a woman to want to be or look sexy; it’s the hyper-sexualization of women ...
As seen in films like Killing Us Softly 4 and Miss Representation, we can see how much media and advertisements affect everyone consciously and subconsciously. Through images and advertisements, women’s bodies are hacked apart to sell products. This has a negative effect body image and self-confidence in young girls and women all over the world. It is extremely important to understand the extent to which circulating images of women in media affect standards and expectations of women in our society in order to hopefully cease to create such degrading images. Our society hurts itself by producing the types of images we see in media and advertisements today, yet it has done very little to try to reverse the messages put out. For the sake of our
In “Still Killing Us Softly,” Jean Kilbourne points out that advertising and media are partly responsible for the behaviors and attitudes expected of women.
For this reflection paper I would like to discuss some of the topics that were in the documentary Miss Representation. One of the issues that really stood out for me was the pressure that the media put on young women to look their best at all times. What was most important that someone stated that “no matter how accomplished a woman is, she is still judged based on her appearance.” This is very disturbing, because the media’s goal is to maximize profits and constantly get women and young girls to consume beauty products and diet regime products to live up to unattainable or unrealistic expectations. For this paper I would like to discuss self-objectification and how it have mostly negative effects on young women and girls.
Self-esteem is a personality trait that describes a person’s stable overall perception of personal value or self-worth. This is essential to human growth as it affects relationships, a person’s ability to work, and nearly all parts of life. Children’s development of positive self-esteem is extremely important as it allows for character building such as giving the child the chance to improve on mistakes without fearing rejection from peers. Parents have an extensive role in developing children’s self-esteem due to the limited number of outside factors that could affect a child’s opinions and self-evaluation. Through supportive and motivational parenting a child can develop a high self-esteem that causes them to be more successful
In 2013, the American woman can vote, be the CEO of a business, start her own company, and wear pants. Many would say that a woman has the exact same rights as a man in today’s society- and is treated the same as well. However, in addition to glaring economical evidence provided through data stating that women still earn 77 cents to every man’s dollar (Basset, HuffingtonPost.com), we find that women are still entrapped socially- by sexualisation and objectification of them. Sexualising and objectifying women in advertisements leads to the de-humanisation of them.
Advertising in American culture has taken on the very interesting character of representing our culture as a whole. Take this Calvin Klein ad for example. It shows the sexualization of not only the Calvin Klein clothing, but the female gender overall. It displays the socially constructed body, or the ideal body for women and girls in America. Using celebrities in the upper class to sell clothing, this advertisement makes owning a product an indication of your class in the American class system. In addition to this, feminism, and how that impacts potential consumer’s perception of the product, is also implicated. Advertisements are powerful things that can convey specific messages without using words or printed text, and can be conveyed in the split-second that it takes to see the image. In this way, the public underestimates how much they are influenced by what they see on television, in magazines, or online.
What causes teenagers to have such low self esteem? There are two main problems: how other people treat them, and how they view themselves. Parents or authority figures that spend more time finding fault in children rather than praising them often result in a child who has trouble building up self esteem As adolescents are ...
The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.
What does self esteem look like externally or how does self esteem manifest itself outwardly? When it comes to low self-esteem this is correlated with depression, body dissatisfaction, wt gain and in severe cases psychological disorders and suicide (Gayman, Lloyd, Ueno 2010; T & Donnellan, 2009). In contrast, high self-esteem is correlated with self acceptance, respect for oneself, doing well in school and a higher likelihood to reach ones life goals (Trezeneski & Donnellan, 2009). Considering these factors, I felt it was important to develop a psycho educational program that promotes high self esteem in adolescents.