Adlai Stevenson, the democratic candidate, ran against Dwight Eisenhower, the Republican incumbent, for the presidency in 1956. This election served as a rematch for the 1952 election, which was won by Eisenhower (The Livingroom Candidate). Due to positive events in Eisenhower 's presidency, such as ending the Korean War and keeping the United States out of the invasions of Hungary and the Suez Canal, he was now a very popular candidate (Miller Center). Stevenson knew that Eisenhower’s popularity would be a problem for him and that he wouldn’t stand a chance without the help of television, even though he was against the role of television in politics.
Stevenson released a wide series of television ads in order to make himself seem like an “average American.” Most of these ads were filmed with his family, or in his hometown of Libertyville, Illinois. One ad that did not include his family was one titled “How’s That Again General?” This ad was kind of an attack towards Stevenson’s opponent Eisenhower. This ad starts by asking the question “How’s that again general?” Then the ad goes to a clip where Eisenhower is talking about the cost of living, and how it is so high and that “it’s time for a change.” The narrator asks again “How’s that again general?” and repeats Eisenhower’s quote ...
... middle of paper ...
... recently introduced and was becoming widely popular, but the television was still a big source of entertainment and information. The campaign ads from 1996 were in full color, and the sound and picture had improved heavily since 1976 and 1956. The candidates were once again dressed in more formal attire. This was done to show the maturity and responsibility of the candidates. Since trust was no longer an issue at this time, and the moral standards of the president were being questioned, it was important to show how responsible the candidate was.
All of these ads were similar in terms of content. Every candidate wanted to make himself look like the perfect potential president, and every candidate wanted to make his opponent seem like someone who did not know what he was doing. Most of the ads were just attacks on the opponent, had it been direct or under the surface.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Suez Crisis The Suez Crisis marks major shift in the power relations of western Europe, signalling the rising importance of cold war politics in international crises, The Crisis has a big impact on Canada and our peace keeping ability's.Lester Pearson's idea to stop the crisis hepls show that we are a peacefull nation. Firstly, The Suez Crisis began on 26 July 1956, when United States' decision to withdraw its offer of a grant to aid the construction of Egypt's Aswan High Dam, Egyptian President Gamal Abdel Nasser nationalized the Suez Canal.(1) The governments of Britain and France secretly began planning for an invasion of Egypt.... [tags: Middle East History]
1018 words (2.9 pages)
- 1. Undoubtedly, the 2016 presidential election was one of the most controversial elections in United States history. With that said, there were both upsides and downsides to the election. One positive aspect of the campaign is that each side had a unique candidate, which differed from previous candidates we were used to seeing running for president. The democratic candidate, Hillary Clinton, was running to become the first female president in America’s history. She was the first female of one of the major two parties to make it past the primaries in order to actually have a viable chance of securing the role as president.... [tags: Elections, Election, Voter turnout, Voting]
1169 words (3.3 pages)
- U.S. Presidential Elections offer ample opportunity to observe common heuristics and biases in supporters, candidates, and the media. While all elections offer some exposure to these concepts, none has proved more bountiful than this election. The two polarizing candidates at the top of each ticket have, some would argue, brought out the worst in each other and lowered the bar for American democracy. Let’s evaluate this assessment by examining each concept in turn: Hostile media effect. This election has led to particularly heated exchange over the role of media in the U.S.... [tags: Election, Elections]
1028 words (2.9 pages)
- In 1956, the United States, led by President Dwight Eisenhower, became self-enveloped in the Suez Canal Crisis involving Israel, Egypt, France, and Great Britain. The United States involvement in the Suez Canal Crisis not only resulted in an Egyptian and Soviet victory, but it also revealed that the United States was capable of gambling in order to gain alliance with Egyptian President Gamal Abdel Nasser as a gateway into the Middle East. America, left utterly dismayed by its allies who planned an endeavor that neglected the country, became involved in the Suez Crisis to confirm its position as the super power in the Middle East.... [tags: suez canal, ferdinand lesseps, the risk]
1290 words (3.7 pages)
- Conducting a further analysis of the 1860 Presidential election results, Timmons outlines how this election sets the stage for the future referendum on secession vote. He argues that with a three to one vote supporting Breckinridge and Southern rights, secessionist felt the results represented it as a mandate for encouraging secession in Texas. However, he asserts that there exist discrepancies in the voting results, asking the question, “was there manipulation of the vote in that election?” Of the one hundred and twenty-two counties submitting returns, fifty-one reported a voter involvement of greater than 70 percent, with seven counties reporting more than 100 percent vote.... [tags: Voting, Election, Elections, Voter turnout]
1181 words (3.4 pages)
- Analyze the Presidential election of 2004. What happened and why. Analyze the changing nature of the media and how that is affecting politics. The two questions identified above cannot be adequately answered alone without one influencing the other because a campaign that influences the election of the most powerful position in the world is a public event. However, after months of predictions of a too-close-to-call contest, Bush won nationwide balloting making him the 15th president elected to a second term and the first to win both a majority of the popular vote and the Electoral College since his father in 1988.... [tags: Presidential Election Essays]
932 words (2.7 pages)
- Campaigning for the Presidential Election of 2000 The 2000 Presidential campaigns were a very close call according to the poles made by CNN with Gore in the lead at 43 percent and Bush with 42 percent. The main Presidential candidates were Vice President Al Gore representing the Democrats and the Governor of Texas, George W. Bush, representing the Republicans. The candidates disagreed on some issues that included abortion, healthcare, and education. However, they did agree on some things but had very different methods on obtaining their goals.... [tags: Presidential Election Politics Presidents Essays]
1107 words (3.2 pages)
- The Suez Canal Count Ferdinand de Lesseps, a Frenchman had long dreamed of a canal that pierced the Isthmus. For most of his life, this was simply a dream. He had made a living for himself by holding political positions in Tunis, Egypt, Rotterdam, Malaga, and Barcelona; had been minister at Madrid, and, finally, at Rome. Something about Egypt had struck him in a way that never truly let go. After roughly twenty five years of service, the French government notified Lesseps that what he was doing in Rome was not being supported.... [tags: History Historical Essays]
2482 words (7.1 pages)
- The Suez Canal was a construction of a canal to make routes shorter. More importantly the canal was a construction of many dreams, profits, and the unification of the West and the East. Lesseps and his companions began to embark on a journey with a great dream in mind. In his book Parting the Desert, Karabell not only shows the history of the construction of the Suez Canal and the unification of East and West, however also shows the destruction of many countries' hopes and dreams Lesseps main mission was to change the political landscapes of three continents through the building of the Suez Canal.... [tags: European History]
1719 words (4.9 pages)
- Suez Canal When Gamal Abdel Nasser overthrew King Farouk of Egypt in 1954, he dreamed of uniting the Arab countries of the world under his rule. Additionally, he sought to bring industrialization and economic modernization to Egypt. The cornerstone of his plan was the construction of the Aswan High Dam. The dam would provide Nasser with a source of hydroelectric power, a means of irrigation, and most of all a source of national pride and recognition. Originally, The United States in cooperation with Great Britain and the World Bank agreed to help finance the construction of the $1.3 billion dam.... [tags: Papers]
1039 words (3 pages)
- Negative And Positive Implications Of The Cow 's Chance Of Survival
- Cultural Identity And Values Through The Lens Of Intercultural Communication
- The Role Of Fathers Influence On Children
- The Cultural Differences Of Aboriginal Australia By Paul Memmott And Stephen Long
- Symptoms And Symptoms Of Anxiety Disorder
- Diabetes : An Autoimmune Condition