Analysis Of The Garnier Fructis Advertise

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Recommended: communication research and gender advertising

The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product …show more content…

The man has a devilish smirk that shows he is content with his partner’s long hair. Additionally, the ad wants the audience to believe the product will attract men and help women get into a loving relationship. The ad glorifies the idea of women having long, wavy hair and shows that men prefer women with long hair. Garnier advertises that the product will give consumers “stronger hair” which creates a “stronger you”. The key words on the advertisement promise consumers speedy hair growth that will make their current hair strong. Specifically, the ad convinces the viewers to purchase the product by promoting the product’s ingredients that will help “reinforce” strong hair growth “from root to tip”. Garnier want the audience to believe that strong, long hair will make consumers stronger, happier …show more content…

Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983:

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