Presentation Of The Garnier Fructis Advertisement Essay

Presentation Of The Garnier Fructis Advertisement Essay

Length: 939 words (2.7 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product itself is the last part of the ad that is noticeable. There are four products that can be purchased, so it encourages the audience the buy the complete set in order to allow their hair to “grow strong”.
The woman uses a seductive look to show the audience that the Garnier hair products make women feel sexy. The man has a devilish smirk that shows he is content with his partner’s long hair. Additionally, the ad wants the audience to believe the product will attract men and help women get into a loving relationship. The ad glorifies the idea of women having long, wavy hair and shows that men prefer women with long hair. Garnier advertises that the product will give consumers “stronger hair” which creates a “stronger you”.
The key words on the advertisement promise consumers speedy hair growth that will make their current hair strong. Specifically, the ad convinces the viewers to purchase the product by promoting the product’s ingredients that will help “reinforce” strong hair growth “from r...


... middle of paper ...


...not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983: 367).
The Garnier advertisement shows that Americans value appearances and sexual relationships, which are encouraged through mass media. Not only does the ad encourage women to buy the product to positively impact the appearance of their hair, but it also sends a message to women then men will be more attracted to a woman with long, shiny hair. Women believe that the Garnier products will make them stronger and more powerful in order to gain the approval of men and society. Through rhetorical strategies, many magazines promote women and sex appeal in order to fit into social norms. The ad depicts a happy couple, which many women dream about, so they feel inclined to purchase the product to feel as if their dreams will become a reality.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Comparing Advertisements by Garnier and Neutrogena Essay

- We are surrounded by advertisements which be found on the television, radio, newspapers, magazines, street hoardings, taxis, buses and through the post. Everything we purchase or watch is advertised. This is a technique used to persuade people to buy their products. Companies use the power of persuasion to lure their target audience into buying the product being promoted. Advertisements are used to make the audience believe they need the product being marketed. Some advertisements are more successful than others and I intend to investigate why, using two examples which promote skin cleansers one by Garnier and the other by Neutrogena....   [tags: Adverts, Compare and Contrast]

Strong Essays
1462 words (4.2 pages)

Essay on Ad Analysis: Garnier BB Cream

- Ad Analysis: Garnier BB Cream With promises of “perfect” skin in just 30 seconds, the product ad under review is Garnier’s BB Cream. The main claim of this ad is that this is the 1st ever BB cream to give you perfect skin in 30 seconds. Along with this claim this product states that it has a “miracle formula” that will even, cover, illuminate, hydrate and protect your skin. While all these claims seem to sound promising, sometimes there needs to be some room to really interpret these statements....   [tags: deceptive, pseudo claim]

Strong Essays
526 words (1.5 pages)

Advertisement Analysis : Advertising And Marketing Essay

- An advertisement plays a big role when it comes to the success of the product. When you see an advertisement on magazine or on TV, it is very simple and direct and most audience because the main goal is to deliver a direct message to the customer. Advertising is a way to connect a good to a need, and it is also a suggestion to let the audience know by consuming the good the need will be fulfilled. Behind an advertisement, there are marketers who spent a long time researching the demographic and geographic to gain a clear vision on who their target market is....   [tags: Advertising, Marketing, Television advertisement]

Strong Essays
727 words (2.1 pages)

Presentation on Lead in Cell Phones Essay

- Slide 1: This is my presentation on lead in cell phones. Slide 2: Smart phones have dramatically changed the way we communicate. I know for certain that after seeing my friends during the day that when I get home I can immediately text them or snap chatting or any of the ways we communicate. I can’t imagine living in a world without being able to communicate with my friends across the room or across the globe at the click of a button. Sitting in my room I can check the news, play a game and talk to my friend in America all at the same time....   [tags: Power Point Presentation]

Free Essays
951 words (2.7 pages)

Thesis Presentations Essay

- On Wednesday, November 16, 2011, Katherine Stang, Aresh Kabirnavaei, and Andrew Roller, all students in the Master’s of Forensic Science program gave thesis presentations to the Forensic Seminar Class. The following paragraphs will summarize each topic. Katherine Stang presented her thesis titled, Issues in Forensic Identification and the Use of Single Nucleotide Polymorphisms (SNPs). Short Tandem Repeat (STR) technology is a forensic analysis that looks at specific regions or loci found on nuclear DNA....   [tags: Research Presentation]

Strong Essays
850 words (2.4 pages)

Unified Modeling Language Presentation Essay

- What is UML (slide 1) Unified Modeling Language is a language for the designing an object oriented system. UML was meant to be a unifying language enabling IT professionals to model computer applications. UML notation set is a language and not a methodology. This is important, because a language, as opposed to a methodology, can easily fit into any company's way of conducting business without requiring change. It is means for Technical architects to communicate with developers. UML provides several types of diagrams that increase the ease of understanding an application under development....   [tags: Power Point Presentation]

Free Essays
670 words (1.9 pages)

Investigating How the Presentation of an Advertisement Target Its Audience

- Investigating How the Presentation of an Advertisement Target Its Audience Advertisements are basically a way of communicating with the consumer. Companies thrive on the effectiveness of their advertisements as they need to be attractive in order to entice the public into reading them thus enticing them into buying a product. In advertisements, companies always make their product sound phenomenal and make it out to be the best. Also, usually in beauty or food advertisements, the product is enhanced even more by scientific jargon e.g....   [tags: Papers]

Strong Essays
963 words (2.8 pages)

Dodge Viper Advertisment Analysis Essay

- Ever since the day we were born, we as Americans have been taught to grab the bull by the horns and go for their dreams. Family, schools and the media, to name a few, have carefully programmed us to accomplish great things, to have good jobs, and most importantly, make money. In this success driven culture many people will do what ever they need to do to become wealthy and powerful. Unfortunately, the paths they take to their pot of gold can leave, us as a society, looking greedy and shameless....   [tags: Advertisment Analysis]

Free Essays
1593 words (4.6 pages)

Presentation on DNA Vaccines Essay

- Vaccines • Vaccines are “one of the greatest achievements of modern medicine” • In developed nations, vaccines have almost exterminated polio and smallpox and tightly controlled diseases like hepatitis A and B or typhus • There are three generations of vaccinations • First generation vaccines are either weakened or killed forms of whole organisms • There is a problem with first-gen vaccines: the pathogens can still revert to dangerous forms and cause diseases in immunocompromised vaccine recipients....   [tags: Powerpoint Presentation]

Strong Essays
1527 words (4.4 pages)

Essay about Advertisement Analysis

- Advertisement Analysis An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert. - MARCH 2007 - INITIAL INTEPRETATION This advert shows a dad helping his son with his homework. This is a common right of passage for many families. The advert stresses conventional family values and the importance of the father-son relationship. The watch is presented as a precious family heirloom which dads should buy to pass on through the generations. Thus the watch has a purpose beyond its function, a purpose of tradition....   [tags: Marketing Advertisement Analysis]

Free Essays
1395 words (4 pages)