Prejudice is a phenomenon that needs to be treated as a group process, but at the same time social psychologists need to study prejudice at an individual level (Brown 2011). Thus, some social psychologists suggest that prejudice is a result of the individual 's social cognition, more specifically individuals with an Authoritian personality. In essence, social cognition theories claim that racial prejudice occurs as an automatic response, irrespective of the individual 's conscious beliefs (Lowery et al 2001; Augoustinos et al 2014). Researchers of this theory state that the Authoritarian personality is a result of child rearing and through the means which they have been socialised by the...
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...group, or individuals who are associated with that group (Brown 2011). In spite of this research, it is still unclear whether prejudice does or does not create a social problem (Brown 2011). Similarly, it is still not clear whether these approaches are viable, but on some level, it is evident they work in explaining prejudicial behaviour (Park and Judd 2005). It is now important to focus on ways to reduce hostility and aggressive prejudice beliefs from occurring and thus in order to devise solutions, it is important to understand how strong the influence of in-group identification can be on the individual 's behavior (Brewer 1996). In saying that, evidence remains confident that intergroup bias and prejudice is an unavoidable repercussion of organising every individual within a social group (Park and Judd 2005) thus claiming that change would be an impossible task.
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